1. Music
Connecting to Music Fans
with Facebook
The Opportunity
If you are a music artist or a band, Facebook can help you connect with current fans
and grow your fan base quickly and easily.
• Over 400 million global users are active on Facebook every month
• One-third of Facebook users are a fan of at least one music artist or band Page
• Average user becomes a fan of 4 Pages each month
The following guide provides an overview and practical tips for bands and artists
interested in using Facebook. Links are featured throughout the guide to help explore
a specific feature or product. A list of online resources is included at the end of the
guide to keep you connected to the latest from Facebook.
On Facebook: Getting Started is Easy
The first step to connecting with fans is to create your band’s official presence via a
Facebook Page. Pages are a free product for organizations, public figures and bands
to connect with fans in an official, public manner. You can create and maintain a Facebook
Page for your band from your personal account. If you don’t have a Page yet, please consult
our detailed Pages Manual to get step-by-step instructions to create yours.
Pages Manual
Facebook Pages Manual offers
step-by-step instructions to create
a Page in minutes. Download it
at facebook.com/influencers
under “Resources”.
Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 1

2. Music
Tips to Help You Connect
Once you’ve set up your band or artist Page, check out the
following tips and examples to create an optimal experience
for fans to connect with your band.
1. Be Personal, Not Promotional
People become fans of bands on Facebook because they love the music and want
to connect to the true band members. Whenever possible, share updates directly
from the artist or band.
• Use a first person vs. third person voice to show fans you are active on the page
and encourage them to post feedback and comments. See example below.
• Share everyday stories to bring fans closer to you: a tough day traveling, a fun
outing with friends or family, etc.
Tip #1: Be Personal, Not Promotional
Bon Jovi
Jon Bon Jovi posts authentic updates directly to fans and shares
his excitement about the current tour.
Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 2

3. Music
Tips to Help You Connect
2. Create Content Worth Sharing
Sharing behind-the-scenes updates and content gives fans a feeling of exclusivity by
being connected to their favorite band on Facebook. Photos, Video and other content
can go viral quickly as they attract more “like” and “comment” interactions, which then
spread to friends of fans, attracting new fans. For instance, bands can:
• Upload candid photos of you and other band members at rehearsal, on the road or even
just relaxing to give fans a day in the life.
• Share a new song via the Music Player Application and ask fans to comment and post
to their own profiles to share with friends.
• Encourage fans to take photos and videos from your concerts and upload them to
Fan Albums on your page. See example below.
Tip #2: Create Content Worth Sharing
Lenny Kravitz
Lenny Kravitz took photos of fans from the stage
and asked them to tag themselves, setting off a
viral chain after every concert.
Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 3

4. Music
Tips to Help You Connect
3. Join the Conversation
Facebook is a culture of conversations—bands have a great opportunity to get
immediate feedback on a new album or tour. Here are some tips to starting the
conversation on your Page.
• Ask fans a question now and then in your status update, instead of only posting
statements about your activities, the new album or tour announcement.
See example below.
• Show you’re listening by making a comment among the other fan posts.
• Re-post or highlight previous fan content you find interesting, such as a fan’s
tattoo of your band logo.
4. Use Tools to Increase Relevance
Facebook Pages offer great tools to help you get closer to fans.
• Target your updates geographically when you have tour news to share and let fans
know the gig in their area is important to you.
• Review Page Insights to see where fans are from and discover new cities for your
next tour.
• Give fans a taste of life on the road by posting mobile updates with photos and
videos directly from your phone to your Page. See example below.
Tip #3: Join the Conversation Tip #4: Use Tools to Increase Relevance
Perry Farrell
Perry Farrell asks fans for shopping tips in Brisbane Slash
before he headed on tour with Jane’s Addiction. Slash uses SMS to update his fans.
Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 4

5. Music
Grow Your Connections
Once you’ve created optimal content and updates on your
Page, here are some tips for promoting your Page to grow
your audience.
• Promote the Username for your band page everywhere: at every concert, email lists,
fan clubs, print/broadcast/outdoor advertising, newsletters and more.
• Add a Like Box to your band’s website so visitors can instantly connect to your Page
without leaving your site. See example below.
• Encourage fans to add a Like Badge to their blog or website to show their connection
to your band on Facebook. See example below.
• Run Facebook Ads targeted to fans of similar bands or in an upcoming tour city to
convert them as fans.
Like Box Example Like Badge Example
Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 5

6. Music
Make your site social
Now you can connect with your fans across the web, with
Facebook social plugins. Using these powerful tools, you can
create social and personalized experiences on your website.
Below are a few key tools to consider adding to your site.
Like Button: The Like button lets users share pages from your site back to their
Facebook profile with one click. See example below.
Recommendations: The Recommendations plugin gives users personalized suggestions
for pages on your site they might like.
Activity Feed: The Activity Feed plugin shows users what their friends are doing on
your site through likes and comments.
Discover all of Facebook’s social plugins here and explore the easy ways to add Facebook
to your site.
Like Button Example
Pandora
Pandora gives users the ability to like artists’ bios, and see which friends
have liked it too. This approach would translate well for any public figure.
Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 6

7. Music
Resources
Learn more tips and best practices for bands and public figures
http:/www.facebook.com/influencers
Get the latest updates on Facebook Pages product news
http://www.facebook.com/facebookpages
Explore how other sites integrate Facebook via social plugins
http://developers.facebook.com/showcase
Learn how to create affordable ads on Facebook and reach your
exact audience
http://www.facebook.com/advertising/
Connect with Facebook’s official Page for the latest company updates
http://www.facebook.com/facebook
Use the Facebook Help Center to get answers on specific
products and features
http://www.facebook.com/help
Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 7