DATA CREATES MEANING
When it comes to incorporating data and diagrams in your slidedoc, you need
to be cognizant of the meaning they create and how to make that clear.
Data isn’t really just about the numbers—it’s about the meaning
behind the numbers. The conclusions. The insights. The actions
humans will take because of the numbers. It’s your job to
uncover these elements.
Diagrams are content, too. Putting words into shapes and placing
them next to, or connecting them to, each other creates meaning
and establishes relationships between the information.
When incorporating data, don’t just stick a chart on a page.
Determine the findings and narrative of the data and include
prose around that.
Remember, your copy needs to be clear and succinct—the same
applies to your data. Unfortunately, presentation software has a
wealth of buttons, bullets, lines, ticks, gradients, borders, fills,
and other chart decorations that can quickly overwhelm the data
on your slide. Avoid using any unnecessary information so that
your message will come through more clearly.
Make sure you’ve chosen the right type of relationship, because
how you place text in shapes on a surface creates meaning: Are
they similar? Are they different? Are they connected? Is there
hierarchy? Does it indicate process?
Every time text in a shape is placed on a page, make sure the
proximity and connections are conveying the right message.
© Duarte, Inc. 2014