STRONG FIGURE-TO-TEXT RELATIONSHIP
When using slidedocs, words are more closely
associated with the graphics, because both
exist on the same page.
I’m sure you’ve read a book where a page references “figure 4,”
but there’s no graphic on the page called “figure 4.” Books and
dense documents typically intersperse graphics with long
sections of prose, which means you have to turn pages back and
forth to find the visual associated with the text.
Traditional books don’t have one idea per page, so the graphic
gets separated from the text it is related to. This is true in my own
book, the HBR Guide to Persuasive Presentations. The graphics
and text are on different pages so you cannot see both at once.
My Harvard Business Review book is a long-form
document. Several of the images don’t appear on
the same page as the text that explains them.
© Duarte, Inc. 2014