Your company is more like the
publisher. It should be recognized
with a discrete, simple presence.
How many times have you picked up a book
just because it had a great cover? Publishers
purposefully create book covers to grab
Covers work best when they have a highly conceptual visual and
a snappy title, but they should also include a subtitle and the
author’s name. A slidedoc should have all these elements.
Your cover page is an opportunity to convey a message right off
the bat, so make your title and subtitle intuitive and interesting.
Titling it “Q4 Strategy” isn’t interesting. Instead, be creative and
call it “Land Grab: Competitive shake-up in Q4.” People should
read the cover, get what it’s about, and want to dive in.
Your company logo can go into your slidedoc, but not as a huge
cover graphic or on the corner of every page. Think of your
company as the publisher of your slidedoc. Similar to how the
publisher’s logo on a book is small and on the spine, your
company’s visual presence should be simple and discrete.
© Duarte, Inc. 2014