CHUNK INFORMATION INTO BITE-SIZED PIECES
Your information is competing against a lot of distractions. So, you need to take every
precaution possible to make sure people consume, understand, and embrace it.
There are several ways to make your
content more consumable.
You can make your information so
entertaining that nobody wants to stop
reading. You can trim your message. Or,
you can chunk it into bite-sized pieces.
There’s a limit to how entertaining copy
can be. And no matter how much you cut,
there’s a limit to that, too. Chunking is
another tool to help get through to people.
Chunking structures your material in small,
uniform bits of discourse that build toward
a larger point. This makes information look
less dense and intimidating to the reader.
Chunking your copy also makes it
easier to consume in today’s hectic
environment. When reading a dense
document online, it’s easy to lose your
place if you’re interrupted. But when
reading a slidedoc, you can pick up right
where you left off.
Slidedocs are a natural tool for chunking.
By keeping your copy brief and changing
the subject on every page, you provide
easily digestible content. It’s less
intimidating and makes your message
seem more clear to the reader.
© Duarte, Inc. 2014