CONCISION PAYS OFF
It makes it easier
to stay focused on
a single subject.
It keeps you from
Putting a word count in
place offers three benefits:
Constraint requires more
thought and effort, but it’s
worth it because it will keep
your audience reading.
It provides room
Information seekers thrive on concision. If
our tendency to read tweets and text
messages over long-form articles isn’t
enough to convince you of this fact,
consider this: As much as 50 percent of
daily cognition is spent daydreaming.
This means you don’t have a lot of time
to say what you want to say, so get to
the point. Clarity and concision should
always be your guide when
communicating a message, especially
when writing your slidedoc copy.
We’ve found that 100 words per pages is
concise. This book you’re reading is
considered dense with up to 250 words
per page. Any more than that, and you
should create a document.
© Duarte, Inc. 2014