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KNOW YOUR AUDIENCE
Take a mental walk in their shoes.
​In all three of my books, I’ve spent a
significant amount of time talking about
the need to craft your message around the
audience’s concerns. You could say some
things never change.

​Take a mental walk in their shoes.
Anticipate their concerns, their questions,
and their circumstances, and keep those
thoughts in mind as you construct your
copy. You’ll be glad you did.

​The truth is that no matter your mode of
communication, your audience should
always be your number one priority. They
must understand your message. Without
their buy-in, your message doesn’t go
anywhere.
​People aren’t motivated by what’s
important. They’re motivated by
“What’s in it for me?” As you create
your slidedoc, remember to make it
evident to your readers what’s in it
for them.

© Duarte, Inc. 2014

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Veröffentlicht in: Business
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