PRESENTATION SOFTWARE IS
THE RIGHT TOOL FOR THE JOB
Presentation software can be a great
publishing tool. The ability to integrate
words, visuals, and other interactive
elements like hyperlinks and video are a
few of the key attributes of a slidedoc.
You’d be surprised by the number and
quality of ideas that begin in presentation
software. Many people use it to create
concepts and strategies, and plenty of
great ideas trickle out of these apps.
First, it’s a practical alternative to
professional design software, which is
expensive and takes years to learn well.
Why make that investment when a tool
you use every day will work for most of
your communication needs? Granted,
professional designers serve a great
purpose. Designers spend years learning
the effective display of information. For
high-stakes collateral of any kind, nothing
can replace a designer’s ability to visually
guide and engage the reader.
Lastly, very few tools allow you to pick up
entire pages, rearrange them, easily
merge them into existing documents, or
save them into their own file. The ease
with which you can accomplish these
tasks with presentation software makes it
the perfect platform for spreading
information. I’ve seen slides we helped
create for a client in one part of the
company come back to us repackaged in
a deck from a completely different
department. It’s a testament to
presentation software’s unique ability to
facilitate and spread ideas.
Second, presentation software is
pervasive. PowerPoint® is installed on
more than a billion computers worldwide.
SlideShare™ is a trademark of LinkedIn Corporation. All rights reserved.
Benefits of slide software:
Visual: Visualizing information helps your
readers see what you’re explaining.
Versatile: It incorporates photos,
illustrations, sketches, and even video if
it’s posted online.
Interactive: You can embed links and
jump around the document itself or
out to the Internet.
Tablet-ready: Its aspect ratio makes it
easy to load onto devices.
Spreadable: Its modular nature allows
slides to be incorporated into other decks
and spread it throughout the organization.
Shareable: Platforms like SlideShare™
make it embeddable and shareable.
© Duarte, Inc. 2014