ADDING WHITE SPACE
Established in 1867, Harper’s Bazaar was
America’s first fashion magazine. The late
1800s was a no-nonsense era when
resources like paper were scarce and
highly valued, and printing was expensive.
You can see how much information was
packed into the pages of a single issue.
When readers finished an issue, they
didn’t throw it away; it was reused for
insulating walls and kindling for their
The dense design was a direct reflection
of societal values of the time.
© Duarte, Inc. 2014