1.
what does duane do at bing
Bing Webmaster Tools
Speaks at shows, runs forums and blog,
provides guidance on new WM tools
www.bing.com/toolbox/webmasters
Does he have a clue?
15 years as an inhouse SEO; ran seo at MSN;
has helped GM, Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
@duaneforrester
And this helps me how?
Blogging since 2001; owns 150 domains;
runs several websites of his own
http://twitter.com/DuaneForrester

2.
Content
Social
User Experience
Link Building
SEO

3.
To crawl a URL costs roughly a penny…a little less, in fact
There are over a trillion pages online, from ~ 700 million sites
We need to crawl them all to see if they’re worth indexing
REAL-TIME
DEVICES
SOCIAL
PLATFORMS
LOCAL & MOBILE COMMERCE
SERVICES
6

4.
Reorganize the Web for Task
Completion
UNDERSTANDING
THE USER
UNDERSTANDING
THE WEB

5.
Reinventing Search Across 3
Dimensions
Information
Architecture
Creation of new
information via social
graph and geospatial
index
Interaction Model
Not just mouse and
keyboard, but also
voice, touch, gesture &
vision
Entry Points
Not just browser, but
devices, services and
social networks

6.
• Build social followers & fans
organically
• Wall posts/tweets with links
are perceived as more
credible and useful
• Get the basics of SEO
covered, then focus on
content
• Its worth repeating:
unique, compelling content
still works

7.
•
So you want more shares for your content, do you?
Try these ideas.
•
Create lists: people love to consume content in
list-form. Its quick, easy and simple.
•
Use hooks: ego, humor, anger, contrarian – be
careful with them, but when used well, they are
highly effective.
•
Participate in communities: when you are
valued member of a community, the community
supports you.
•
Share others’ information: people love when
what they share gets shared itself. Share from
trusted sources.
•
Ask questions: your followers will love the
interaction and it’ll grow your following as
others engage.

8.
Rising Expectations
Constraints, Opportunities

9.
Schema.org and Other
Languages

10.
Core Strategies
Op. Strategies
Tactics

11.
AUTOMATED
Trusted RSS feeds
MANUAL
Copy & Paste
AUTOMATED

12.
www.bing.com/webmaster
www.hootsuite.com
tapbots.com/software/tweetbot/
www.echofon.com/
statigr.am/
inst.me/
www.curalate.com/
www.evernote.com
www.ifttt.com
www.trackur.com
www.sprinklr.com/
www.visibletechnologies.com/
www.socialmention.com
mehdoh.com/

13.
http://elastic.io/abou
t.html
•
https://zapier.com/#
•
Zapier is more user friendly
than IFTTT, though IFTTT
has better channel choices.

14.
http://socialmediatoday.com/julieblakley/1516266/7-brands-gettingcreative-vine

15.
Alexa.com
Board Reader
Sysomos
Facebook Insights
Follower Wonk
Google Insights
How Sociable
Ice Rocket trends
Buffer
•
•
•
•
•
•
•
•
•
Klout
Peerindex
Kred
Mention Map
Social Mention
Statigram
Twitter Counter
Tweetreach
Visual.ly