Ever wonder how some of the best interactive agencies handle designing emails to work for their clients? Review this presentation from the email experience council's Email Creative Fight Night 2009 and learn what to do. Participants: eROI, Responsys and Mighty Interactive Moderator: Smith-Harmon Review the live round by round battles at http:/.www.youtube.com/eroilives

1. February 11, 2009 With your referee: Lisa Harmon, Smith-Harmon And agency contenders : Sam White, eROI Julian Scott, Responsys Mike Corak, Mighty Interactive

3. Best Practices Throwdown!

4. Email Creative Best Practices What does it take to be the last one standing?

6. The Preheader Elements of effective email

7. Header and Navigation Elements of effective email

8. Primary Message Elements of effective email

9. Submessage Elements of effective email

10. Recovery Module and Footer Elements of effective email

12. Let The Games Begin! Round 1:

13. Round 1 Original Email Creative: Esurance

14. Round 1 New Creative: Mighty Interactive Original Creative

15. Round 1 New Creative: eROI Original Creative

16. Round 1 New Creative: Responsys Original Creative

18. And The Winner Is…

19. ROUND 2!

20. Round 2 Original Creative: Children International

21. Round 2 New Creative: Mighty Interactive Original Creative

22. Original Creative Round 2 New Creative: eROI

23. Original Creative Round 2 New Creative: Responsys

25. And The Winner Is…

26. ROUND 3!

27. Round 3 Original Creative: At-A-Glance

28. Round 3 New Creative: Mighty Interactive Original Creative

29. Round 3 New Creative : eROI Original Creative

30. Round 3 New Creative: Responsys Original Creative

32. And The Winner Is…

33. And The Champion Is…