eec 2009 Email Creative Fight Night
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Ever wonder how some of the best interactive agencies handle designing emails to work for their clients? Review this presentation from the email experience council's Email Creative Fight Night 2009 and learn what to do. Participants: eROI, Responsys and Mighty Interactive Moderator: Smith-Harmon Review the live round by round battles at http:/.www.youtube.com/eroilives
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eec 2009 Email Creative Fight Night
- 1. February 11, 2009 With your referee: Lisa Harmon, Smith-Harmon And agency contenders : Sam White, eROI Julian Scott, Responsys Mike Corak, Mighty Interactive
- 4. Email Creative Best Practices What does it take to be the last one standing?
- 6. The Preheader Elements of effective email
- 7. Header and Navigation Elements of effective email
- 8. Primary Message Elements of effective email
- 9. Submessage Elements of effective email
- 10. Recovery Module and Footer Elements of effective email
- 12. Let The Games Begin! Round 1:
- 13. Round 1 Original Email Creative: Esurance
- 14. Round 1 New Creative: Mighty Interactive Original Creative
- 15. Round 1 New Creative: eROI Original Creative
- 16. Round 1 New Creative: Responsys Original Creative
- 18. And The Winner IsâŠ
- 19. ROUND 2!
- 20. Round 2 Original Creative: Children International
- 21. Round 2 New Creative: Mighty Interactive Original Creative
- 22. Original Creative Round 2 New Creative: eROI
- 23. Original Creative Round 2 New Creative: Responsys
- 25. And The Winner IsâŠ
- 26. ROUND 3!
- 27. Round 3 Original Creative: At-A-Glance
- 28. Round 3 New Creative: Mighty Interactive Original Creative
- 29. Round 3 New Creative : eROI Original Creative
- 30. Round 3 New Creative: Responsys Original Creative
- 32. And The Winner IsâŠ
- 33. And The Champion IsâŠ