The Billion Dollar Startup Playbook

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Startups face an inherent challenge. Changing the world requires growth and scale. Yet growth has the potential to strip any company of the magic, culture and nimbleness that made it successful in the first place. In 2013, my LinkedIn Talent Solutions team rallied around the idea of becoming something unique: a “Billion Dollar Startup.” Our goal was to become a multi-billion dollar business that stayed true to our startup roots without falling prey to slowness, cautiousness, rigidity, inertia… all the things that we despise. Last week at our annual kickoff, we launched this Billion Dollar Startup playbook, which highlights the challenges that plague growing companies, and offers nine rules that can help your team navigate this phase of growth. This is a work in progress. Feedback welcome. Follow my blog at: https://www.linkedin.com/influencer/314058

Business Unterhaltung & Humor

Our Quest to become a
Billion Dollar Startup

LinkedIn T
alent Solutions

Start-ups face
a challenging road

LinkedIn T
alent Solutions

We have dreams of
transforming the world

LinkedIn T
LinkedIn Talent Solutions
alent Solutions

But, changing the world requires scale
LinkedIn T
alent Solutions

With growth, we risk
losing our startup DNA
LinkedIn T
alent Solutions

and the scrappiness that made us great
LinkedIn T
alent Solutions

We become complacent
and assume success

LinkedIn T
alent Solutions

We don’t know our colleagues as well
(or trust them as much)

LinkedIn T
alent Solutions

Personal contributions
become less visible

LinkedIn T
alent Solutions

We tend to worry about
our own slice

LinkedIn T
alent Solutions

Growing big while running
like a startup is hard

LinkedIn T
alent Solutions

We must keep our startup roots and
We must keep our startup roots
remember what got us here

LinkedIn T
LinkedIn Talent Solutions
alent Solutions

While learning how to scale
elegantly
LinkedIn T
alent Solutions

We aspire to be a billion dollar
business while keeping our startup
magic...here’s how.

LinkedIn T
alent Solutions

We aspire to be a billion dollar
business while keeping our startup
magic...here’s how.
Click to Tweet
LinkedIn T
alent Solutions

Rule #1 - Remember why we’re here
LinkedIn T
alent Solutions

Rule #2 - Make waves. Don’t ride them.

LinkedIn T
alent Solutions

Rule #3 Earn your customers
business every day

LinkedIn T
alent Solutions

Rule #4 - Hire for culture fit and
long term potential

LinkedIn T
alent Solutions

Rule #5 - Let talent flow throughout the
company

LinkedIn T
alent Solutions

Rule #6 - Leap often,
learn quickly

LinkedIn T
alent Solutions

Rule #7 - Innovate Locally,
Scale Globally

LinkedIn T
alent Solutions

Rule #8 - Listen to the frontline
LinkedIn T
alent Solutions

Rule #9 - Stop doing
what’s not working
LinkedIn T
alent Solutions

Most startups lose their magic as they grow. They get
complacent, over-confident and cautious. We don’t have
time for that… we have a big mountain to climb together.

LinkedIn T
alent Solutions

Thank you!

Authored by

Illustrated by

Dan Shapero

Brett Wallace

linkedin.com/in/danshapero

linkedin.com/in/brettwallace

LinkedIn T
alent Solutions

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The Billion Dollar Startup Playbook

1. Our Quest to become a Billion Dollar Startup LinkedIn T alent Solutions

2. LinkedIn T alent Solutions

3. Start-ups face a challenging road LinkedIn T alent Solutions

4. We have dreams of transforming the world LinkedIn T LinkedIn Talent Solutions alent Solutions

5. But, changing the world requires scale LinkedIn T alent Solutions

6. With growth, we risk losing our startup DNA LinkedIn T alent Solutions

7. and the scrappiness that made us great LinkedIn T alent Solutions

8. We become complacent and assume success LinkedIn T alent Solutions

9. We don’t know our colleagues as well (or trust them as much) LinkedIn T alent Solutions

10. LinkedIn T alent Solutions

11. Personal contributions become less visible LinkedIn T alent Solutions

12. We tend to worry about our own slice LinkedIn T alent Solutions

13. Growing big while running like a startup is hard LinkedIn T alent Solutions

14. We must keep our startup roots and We must keep our startup roots remember what got us here LinkedIn T LinkedIn Talent Solutions alent Solutions

15. While learning how to scale elegantly LinkedIn T alent Solutions

16. We aspire to be a billion dollar business while keeping our startup magic...here’s how. LinkedIn T alent Solutions

17. We aspire to be a billion dollar business while keeping our startup magic...here’s how. Click to Tweet LinkedIn T alent Solutions

18. Rule #1 - Remember why we’re here LinkedIn T alent Solutions

19. Rule #2 - Make waves. Don’t ride them. LinkedIn T alent Solutions

20. Rule #3 Earn your customers business every day LinkedIn T alent Solutions

21. Rule #4 - Hire for culture fit and long term potential LinkedIn T alent Solutions

22. Rule #5 - Let talent flow throughout the company LinkedIn T alent Solutions

23. Rule #6 - Leap often, learn quickly LinkedIn T alent Solutions

24. Rule #7 - Innovate Locally, Scale Globally LinkedIn T alent Solutions

25. Rule #8 - Listen to the frontline LinkedIn T alent Solutions

26. Rule #9 - Stop doing what’s not working LinkedIn T alent Solutions

27. Most startups lose their magic as they grow. They get complacent, over-confident and cautious. We don’t have time for that… we have a big mountain to climb together. LinkedIn T alent Solutions

28. Thank you! Authored by Illustrated by Dan Shapero Brett Wallace linkedin.com/in/danshapero linkedin.com/in/brettwallace LinkedIn T alent Solutions

The Billion Dollar Startup Playbook

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