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See Like a Spider

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We are very excited to announce that PALO Creative is the title agency sponsor for DOYO Live and that Jim Komara, Digital Marketing Director at PALO will be a breakout session leader and will give you a deep dive into the world of SEO in a fun understandable way.

The Google algorithm has become very sophisticated and many traditional SEO techniques no longer work. Black Hatters and Link Farmers are largely out of work with Content Producers coming into their own. This session will review some of the recent changes that affect your search engine rank and dive into the details that make the difference.

After this session, attendees will be able to “see like a search engine spider.”

About Jim Komara

Jim began launching websites in the late 1990s when the primary way to find a site was using directories like Yahoo. Shortly after starting his first web design business, Google came on the scene and suddenly customers were all vying for the number one spot on search engine results.

Jim started writing computer games and math programs in high school. A veteran of the United States Army, he served in Operation Desert Storm during the Gulf War as an Intelligence Analyst, building computer databases. After returning home, he worked as a real estate agent and began writing programs for his business and creating websites.

In 2004, founded RealEstatePointe, a company that creates and maintains real estate company websites and web applications across the country. Since then he has focused on digital marketing, SEO and website building for companies across a broad spectrum of industries.

Jim is the Digital Marketing Director at PALO Creative where he gets to meet new clients who bring new challenges every week, which he calls “non-stop fun!”

Veröffentlicht in: Marketing
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See Like a Spider

  1. 1. See Like a Spider Presentation By: Jim Komara August 4, 2016
  2. 2. What Is a Spider? Search Engine Crawlers 2 • As I am typing there is estimated to be 1,058,642,680 websites. Oops now there’s 1,058,642,790 • About 25% of them are competing for position on the first page of Google • There are 10 organic spots on the first page of the Google results. • Spiders read through the web continuously to decide who gets one of those top 10 spots for any given keyword or string of keywords. • They might be crawling your website right now. If you want to rank well… • BE NICE TO SPIDERS – THIS SESSION WILL HELP YOU SEE YOUR WEBSITE LIKE A SPIDER.
  3. 3. User Experience vs. Spider? Google suggests putting users first! Not spiders 3 • Experts at Google stress that your number one concern should be centered around the user experience and the rest will happen organically. • According to this line of thinking you should not have to manipulate anything to achieve search rank, it will just happen naturally, if you deserve it. ~ nor would I have needed cool Ray-Bans when I was dating! • This line of reasoning is not realistic when applied to a business website. • For example there are many different terms used for the same products. As a manufacturer you may refer to your products one way, and customers search it another. • Which has more search volume? • How should these words be placed on the page? • Without effort directed toward your rank, and how the search engine spider reads and indexes these terms, you are shooting in the dark, hoping for the results to occur naturally. Add cartoon here.
  4. 4. Qualities Spider Qualities 4 • Spiders love to eat healthy links! – no garbage • Like to read the menu before ordering • Don’t like to eat too much of the same thing • Spiders are blind • Don’t like to be tricked, lied to or trapped • Like to crawl fast through your site (throttle?) • Impatient – they are in a hurry, lots of places to go • Like to ‘browse’ rather than search • Like keyword consistency on a page • Hate when pages move or change names • I loved that thing. Where did it go? Why don’t you serve my favorite dish anymore?
  5. 5. Healthy Links? Spiders like to eat healthy. 5 http://www.post- gazette.com/business/development/2016/07/29/Frontier-Airlines- suspending-flights-from-Pittsburgh-International- Airport/stories/201607290092
  6. 6. Healthy Links? Spiders like to eat healthy. 6
  7. 7. What’s On the Menu? Like to study the menu before ordering 7
  8. 8. What’s On the Menu? Sitemaps options 8
  9. 9. Watch Out for Duplicate Information Don’t like to eat too much of the same thing 9 Not the worst example – we’ve seen much worse, but the information is repetitive and in the wrong order.
  10. 10. Watch Out for Duplicate Information Results of poor page titles 10
  11. 11. Watch Out for Duplicate Information Better example 11
  12. 12. Use Text and Alt Tags Spiders Are Blind 12
  13. 13. Use Text and Alt Tags Spiders Are Blind 13 NOT TEXT Good to repeat here in text since logo is an image. This is the case with most logos.
  14. 14. Results of Bad SEO Practices Make sure this isn’t happening to you! Check the SEO health of your site. 14
  15. 15. Use Text and Alt Tags Down the rabbit hole 15
  16. 16. Use Text and Alt Tags 16
  17. 17. Tricks will Get You Blacklisted Spiders don’t like to be tricked, lied to or trapped 17
  18. 18. Tricks Will Get You Blacklisted Spiders don’t like to be tricked, lied to or trapped 18
  19. 19. Tricks Will Get You Blacklisted Spiders don’t like to be tricked, lied to or trapped 19 NO ONE DOES THIS ANY MORE, BUT IT WILL STILL GET YOU IN TROUBLE IF YOU DO .
  20. 20. Tricks Will Get You Blacklisted Spiders don’t like to be tricked, lied to or trapped 20
  21. 21. Tricks Will Get You Blacklisted Spiders don’t like to be tricked, lied to or trapped 21
  22. 22. Website Performance Issues Like to crawl fast and don’t always take turns 22
  23. 23. Website Browse Paths Like to ‘browse’ rather than search 23
  24. 24. Website Browse Paths 24
  25. 25. Line Up Your Main Keywords 25 Spiders like keyword consistency on a page
  26. 26. Line Up Your Main Keywords 26 URL Page Title <H1> Body copy Alt Tag
  27. 27. Line Up Your Main Keywords 27 ONLINE EXAMPLES AND TRENDS Elvis – Luke - Taylor
  28. 28. 301 Redirect or Archive 28 Spiders don’t like when things move or disappear!
  29. 29. It’s a Wrap 29 Thank you for participating!

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