Google AdWords for Dummies - Webinar

•

3 likes•1,110 views

Watch the recording here: http://bit.ly/19c20Md Featuring Howie Jacobson, Author AdWords for Dummies. Google AdWords lets every business from small online stores to Fortune 500 companies create targeted, cost-efficient advertising campaigns on search engines. This webinar will help you turn clicks into cash by attracting the right visitors to your website. You’ll learn how to navigate through Google AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!

Education Technology Business

Darryl Praill Howie JacobsonDarryl Praill
Host
OnPath Business
Solutions
Howie Jacobson
Author
AdWords For
Dummies
Twitter
@ohpinion8ted
Twitter
@askhowie

Introductions and LogisticsIntroductions and Logistics
Twitter Comments: #adwordswebinar

Today’s AgendaToday s Agenda
Introductions
● How to conduct quick and free research
H f h h h h l● How to craft a message that cuts through the clutter
● How to bid on keywords without breaking the bank
● How to improve your landing page to maximize conversionsHow to improve your landing page to maximize conversions
● How to track results and get a higher ROI
Q&A
Twitter Comments: #adwordswebinar
Q&A

Darryl Praill, OnPath Business SolutionsDarryl Praill, OnPath Business Solutions
Darryl Praill
Host, OnPath Business Solutions
Twitter @ohpinion8ted
Darryl.Praill@OnPath.com
OnPath comOnPath.com

Howie Jacobson, AdWords for DummiesHowie Jacobson, AdWords for Dummies
Howie Jacobson
Author, AdWords for Dummies
Twitter @askhowie
Howie@askhowie.com
AskHowie comAskHowie.com

Poll QuestionPoll Question
Bi t AdW d Ch ll ?Biggest AdWord Challenge?
Twitter Comments: #adwordswebinar

Google AdWords For DummiesGoogle AdWords For Dummies
#1 F R h#1. Free Research
Twitter Comments: #adwordswebinar

3 Phases of Marketing3 Phases of Marketing
Market
Expansion
Market
Validation
Expansion
Market
Discovery

Google = $50k of Market ResearchGoogle $50k of Market Research

Market Volume and ValueMarket Volume and Value

Google AdWords For DummiesGoogle AdWords For Dummies
#2 M#2. Message
Twitter Comments: #adwordswebinar

What does this market want?What does this market want?
●Keywords are unscratched itches
●Keywords are unanswered questions

Define Your BullseyeDefine Your Bullseye

Google AdWords For DummiesGoogle AdWords For Dummies
#3 Biddi St t i#3. Bidding Strategies
Twitter Comments: #adwordswebinar

Ways to improve your bid resultsWays to improve your bid results
●“Tuition”● Tuition
● Time vs. money
Slower less popular keyword● Slower, less popular keyword
● Local campaigns
L i i● Lower position

Google AdWords For DummiesGoogle AdWords For Dummies
#4 I L di P#4. Improve Landing Pages
Twitter Comments: #adwordswebinar

Google AdWords For DummiesGoogle AdWords For Dummies
#5 T k R lt#5. Track Results
Twitter Comments: #adwordswebinar

Track Results for Higher ROITrack Results for Higher ROI
Split Testing Ads●Split Testing Ads
●Split Testing Landing Pages
A d Biddi R l●Automated Bidding Rules
●(Advanced) Dimensions Tab

Google AdWords For DummiesGoogle AdWords For Dummies
FREE BOOKFREE BOOK
And the winner is…..
Twitter Comments: #adwordswebinar

Recorded VersionRecorded Version
Get the recorded version next week:
www.onpath.com/webinarlibraryp y
Next EventNext Event
October 16, 2013

Questions / Comments?Questions / Comments?
Control Panel
Twitter Comments: #adwordswebinar

Contact Information www onpath comContact Information www.onpath.com
Darryl Praill
OnPath Business Solutions
Twitter: @ohpinion8ted
Email: Darryl.Praill@OnPath.com
OnPath.com
Howie Jacobson
AdWords for DummiesAdWords for Dummies
Twitter: @askhowie
Email: Howie@askhowie.com
AskHowie.com
Twitter Comments: #adwordswebinar
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Wizards are very useful for creating a good user experience. In all businesses, interactive sessions are most beneficial. To improve the user experience, wizards in Odoo provide an interactive session. For creating wizards, we can use transient models or abstract models. This gives features of a model class except the data storing. Transient and abstract models have permanent database persistence. For them, database tables are made, and the records in such tables are kept until they are specifically erased.

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8. 3 Phases of Marketing3 Phases of Marketing Market Expansion Market Validation Expansion Market Discovery

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