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Mercurius | Betting investments

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Transforming sports betting into a financial asset.

Veröffentlicht in: Technologie
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Mercurius | Betting investments

  1. 1. Transforming sports betting into a financial asset.
  2. 2. 95% of global bettors systematically loses money (22B$ in 2016). This means a 5% of bettors wins and it’s not luck. The fact Sources: gamblingcommission.gov.uk
  3. 3. Professional sports traders win spotting overpriced bets; but it requires • a lot of work • very stressful decisions • professional skills and tools The problem
  4. 4. The solution A robo-advisor that makes sports betting a new asset class taking all the decisions and optimising risks vs profits.
  5. 5. Machine learning algorithms crunch football data THE HEART Risk management to figure out the best financial decisions THE HEAD Our technology
  6. 6. 1 - Create a new investment based on users’ risk attitude
  7. 7. 2 - Spot the market opportunities and add the value bets to your investment
  8. 8. 3 - Follow the progress of your investment of your investment
  9. 9. Market size TAM Global Online betting market value in 2016 SAM Online betting market value in UK and Italy SOM 15% of betting related searches in 2016 were related to betting tips and calculation 22B$ 2,22B$ 330M$ Sources: osservatori.net; statista.com; gamblingcommission.gov.uk CAGR +7%Compound Annual Growth Rate lost by online bettors every year
  10. 10. PROFESSIONALTOOLS MAINSTREAM SERVICES ENTERTAINMENT RISK MANAGEMENT blogabet.com Social betting and tipsters Betting analytics Robo-advisor Landscape / competition Many decisions required No decisions required Value bets detection trademate sport
  11. 11. Affiliation Business model 30€ /month ADVISOR AUTOMATED 100€ 25%/commissions on profits /year Subscription + commissions on profits
  12. 12. What we did so far • Validation of core technological risks • Validation of business assumptions about users’ behaviour and expectations • Creation of a public track record • First step to build Mercurius brand awareness Open beta
  13. 13. Users 0 500 1000 1500 2000 2500 3000 2016-02 2016-03 2016-04 2016-05 2016-06 2016-07 2016-08 2016-09 2016-10 2016-11 2016-12 2017-01 2017-02 2017-03 2017-04 2017-05 Acquisition New visitors Registered usersArticle on “La Stampa” (Italian national newspaper) and StartupItalia (online magazine) Achieved with 0€ marketing budget 800AVG. NEW MONTHLY VISITORS 10,3% AVG. CONVERSION RATE
  14. 14. TotalActiveUsers 0 100 200 300 400 2016-02 2016-03 2016-04 2016-05 2016-06 2016-07 2016-08 2016-09 2016-10 2016-11 2016-12 2017-01 2017-02 2017-03 2017-04 2017-05 Engagement New active users Returning active usersArticle on “La Stampa” (Italian national newspaper) and StartupItalia (online magazine) 280MONTHLY ACTIVE USERS1680TOTAL USERS 14%MONTHLY GROWTH 71%RETENTION RATE
  15. 15. Aggregated performances over time The average return on capital over 1.5 years of investments of our 500 users. ReturnonCapital 0% 28% 55% 83% 110% Number of operations 11 - 40 41 - 100 ≥ 101 105% 29% 11% ReturnonCapital -75% 0% 75% 150% 225% 300% Number of operations 20 40 60 80 100 120 140 160 180 200 220 240 260
  16. 16. Customer acquisition Target metrics • Ambassadors and referral program
 (every referred user, 1 month for free) • Content marketing 
 (sports analytics articles on Mercurius blog and specialised forums) • Press and conferences 
 (big data, fintech, …) • Online ads on specialised websites
 (betbrain, oddsportal, flash score, …) Planned Acquisition Channels ADVISOR CPA: 30€* LTV: 33€** AUTOMATED CPA: 90€* LTV: 320€** * CPA projections are based on a Facebook campaign ** LTV are based on the average renewal rate achieved with the free product (71%)
  17. 17. What we are looking for seed of €250k for 18 months runaway Roadmap: Q3 2017 first 150 customers Q4 2017 Automated service Q1 2018 first 400 users Q2 2018 Entering the UK market Q3 2018 200K revenues Q4 2018 1M in managed capital 15% 5% 22% 23% 35% Product R&D (35%) Marketing (23%) Customer development and UX (15%) Legal (5%) Administration and fixed costs (22%) Budget allocation:
  18. 18. The team Data Scientist and Odds Expert Lorenzo Malanga - CEO Product and Customer Development Mario Ciardulli - CPO Software Engineer and Entrepreneur Fabrizio Machella - CTO Strategy and Compliance Advisor Emmanuele Cangianelli • Bachelor in Physics Engineering • Big dive Torino Alumni • Business Club Alumni • Currently studying Mathematical Engineering • Master in Communication Design • Senior UX Designer at Designit Munich, 8+ years experience developing new products for Germany, China, Korea across several industries • Bachelor in Computer Science and Engineering • Innovaction Lab Alumni • Former COO and CTO at Dirtec sas • 8+ years experience as Agile Software Engineer and Facilitator • Master in Public Law • 20+ years experience as gambling regulation consultant • Management professional and consultant in several projects in the gambling business for public and corporate organisations
  19. 19. Bet on us ;) invest@mercurius.io

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