Rob Kool, Chair of the IEA DSM Implementing Agreement (www.ieadsm.org) tells the story of DSM, using Dutch explorers and their arrival in a new country. Told at the Wellington IEA DSM Storytelling workshop on March 17, 2014.

1. IEA Demand Side Management Programme
Once upon a time
1

2. IEA Demand Side Management ProgrammeImplementing Agreement on Demand Side Management Technologies and ProgrammesImplementing Agreement on Demand Side Management Technologies and Programmes
The tale of the Wizzards of DSM and
the cure of energy addiction.
Rob Kool – Chair IA DSM/EGRD
Disclamier: all pictures are from the internet and supposed to be free of rights. Please inform if you think rights do apply, the
picture will be removed.

3. IEA Demand Side Management Programme
Once upon a time
3

4. IEA Demand Side Management Programme
The discovery of “The Other Zealand”
4

5. IEA Demand Side Management Programme
Society of “The Other Zealand” developed!
5

6. IEA Demand Side Management Programme
The Other Zealanders became energy rich..
6

7. IEA Demand Side Management Programme
Signs of Energy Addiction were noticed in
The Other Zealand.
7

8. IEA Demand Side Management Programme
Trouble in paradise of the Other Zealand
8

9. IEA Demand Side Management Programme
The symptoms
• Anxiety
• Burning spots
• Head aches and
breathing problems
9

10. IEA Demand Side Management Programme
Caused by
10

11. IEA Demand Side Management Programme
Caused by
11

12. IEA Demand Side Management Programme
Conclusion: an Energy addiction
12

13. IEA Demand Side Management Programme
Consult…
• The wizards of DSM
– Austria, Belgium, Finlan
d, India, Italy, Netherla
nds, Norway, New
Zealand, Korea, Spain,
Sweden, Switzerland, U
nited Kingdom, USA
– European Copper
Alliance, R.A.P.
– And training in South
Africa, China and
Thailand
3/28/2014 IEA DSM – An Introduction
13

14. IEA Demand Side Management Programme
Magical Gathering of Wizzards
14

15. IEA Demand Side Management Programme
The assistance of other magical folk
15
Renewables!
Zero
Buildings!
Smart Grids
Labels!
Electric
Cars!
I look cute!

16. IEA Demand Side Management Programme
Rehab by the cure of the 3 kiwi’s
16
Compare, and gather prove
Collaborate
Develop, improve
Make a local fit (invent your own
story)

17. IEA Demand Side Management Programme
Because the Dark Lords of Energy
Addiction still ruled!
17

18. IEA Demand Side Management Programme
1. The silent KIWI
18

19. IEA Demand Side Management Programme
Integrate local renewables
19

20. IEA Demand Side Management Programme
2. The loud kiwi
20

21. IEA Demand Side Management Programme
21

22. IEA Demand Side Management Programme
3. The healthy kiwi
22

23. IEA Demand Side Management Programme
The Other Zealanders don’t need energy
23

24. IEA Demand Side Management Programme
And they insulated
24

25. IEA Demand Side Management Programme
By using the three kiwi’s
25

26. IEA Demand Side Management Programme
The Dark Lords of Energy backed away
26

27. IEA Demand Side Management Programme
And the Wizzards of DSM saved the day.
27
and the lives of the
Other Zealanders
had changed so
much, that from that
day they were known
as “New & Improved
Zealanders”
but, when in battle…
KIWI’s!