My talk to graduate students and Professors at the Whole Energy System Graduate School at Linköping University, May 9, 2012.

1. New Zealand’s Energy
Profile and a new IEA DSM
Task
Dr Sea Rotmann, Operating Agent IEA DSM Task
XXIV

2. NZ Energy - Overview
- NZ Energy resources are
extensive
- Long country (1600km), 2
islands, most generation in the
South, most consumption in the
North
- Market deregulated since 1984

3. New Zealand electricity - overview
Ministry of Economic Development 2011

4. New Zealand energy - overview
Ministry of Economic Development 2011

5. New Zealand energy strategy
- 90% renewables by 2025
- 55PJ energy savings by 2015
- 10% energy consumption reduction
per staff member in the public
service (cf 2008/09)
- Extend MEPS/MEPL

6. New Zealand energy -
domestic policies overview
domestic policies overview
• The Government takes the view that while we are
going to require fossil fuels for the foreseeable
future, there are actions we can take now to reduce
our dependence on oil and facilitate a transition to
alternative sources of energy.
• These actions include:
- New Zealand Emissions Trading Scheme
- Encouraging entry of biofuels and electric vehicles
to the NZ market
- Investment in public transport infrastructure; and
- The Petroleum Action Plan
Ministry of Economic Development 2011

7. New Zealand oil & petroleum
Ministry of Economic Development 2011

8. Warm Up New Zealand: Heat Smart
• A government programme providing house owners and tenants
with grants for insulation and clean heat
• Funding is available for approx 180,000 houses over 4 years,
worth > €150m
• All homeowners can get 33% off the cost of installing ceiling and
underfloor insulation, and other insulating measures up to
NZ$1,300
• A low income household can get 60% off the total cost of
insulation, not incl third party funding
• In some regions local organisations, incl district health boards,
contribute additional third party funding for low income groups

9. IEA DSM TASK XXIV
Closing the Loop -
Behaviour Change in DSM: From Theory to Practice
Dr Sea Rotmann & Dr Ruth Mourik
(Co-Operating Agents)

10. Background to IEA DSM Implementing
Agreement
• The Demand-Side Management (DSM) Implementing
Agreement (IA) started in 1993.
• One of more than 40 co-operative energy
technology programmes within the International
Energy Agency (IEA).
• The DSM IA is an international collaboration of 14
countries.
• DSM offers solutions to problems such as load
management, load shifting, energy efficiency,
strategic conservation and related activities.
• The work is organised through a series of Tasks.
• Work is reported in publications.
• The IA is managed by an Executive Committee
(ExCo).

11. What is DSM? What is Behaviour Change?
• DSM refers to all changes that originate from the demand (energy user) side.
• Reduce the demand for energy (conservation) and shift demand from peak periods to
off-peak periods (load-management).
• Goal is to achieve large scale energy efficiency improvements usually by deployment of
improved technologies.
• It is estimated that up to 30% of energy demand is locked in the so-called ‘behavioural
wedge’.
• This ‘wedge’ includes people’s energy-using habits, as well as their purchasing decisions
of energy (in)efficient technologies.
• The ‘market failure’ of energy efficiency is often due to the vagaries of human behaviour
and choice, not a lack of energy efficient or demand-managing technologies.
• We believe that a better understanding of human behaviour in energy use is key to
achieving a successful transition to a sustainable energy system.

12. Premise for Task XXIV
The underlying proposition is that the energy efficiency gap
results from:
- Complexities of human behaviour
- Insufficient sharing of results
- Limited transfer to the policy domain to inform real-life
interventions;
- Failure to use monitoring and evaluation tools that show
ongoing behaviour change outcomes;
- Absence of clear recommendations and guidelines
==> Although there is a lot of general knowledge and small
·
case studies for these issues, there is limited information

13. Objectives of Task XXIV
1. Creating and enabling international expert network interacting
with countries’ expert networks
2. Provide a helicopter overview of behaviour change models,
frameworks, disciplines, contexts, monitoring and evaluation
metrics
3. Provide detailed assessments of successful applications
focussing on participating/sponsoring countries’ needs (smart
meters, SMEs, transport?)
4. Create internationally validated monitoring and evaluation
template
5. Break down silos, enable mutual learning on how to turn

14. In one sentence, we want to:
Tell a new DSM behaviour change story that breaks through
inter/national silos and comes up with solutions that create
real change...
...and to make sure it is not whether a change will happen but
how fast

15. Scope
5- Expert platform
1- Helicopter view 2- 3- 4-
of models, In depth analysis Evaluation tool for Country-specific
frameworks, in areas of stakeholders project ideas,
contexts, case greatest need action plans and
studies and pilot projects
evaluation metrics
It is critical to draw as wide a research scope as is manageable
and to involve as many experts and country case studies as
possible - But only for Subtasks 1 & 3. Then we focus on very
specific needs and issues relevant to the participating/sponsoring
countries.

16. 1
World Map of
Participating and interested countries and potential sponsors

17. Deliverables
• D0: Advisory committee of stakeholders from ExCo, IEA, research,
commercial, community, policy and end user sectors providing strategic
guidance.
• D1: Social platform and meeting place for DSM and behaviour change experts
and implementers. Hope to include wide range of social media tools to foster
greatest ability to interact, share and discuss. ‘Matchmaking’ service to enable
trans-national, inter-disciplinary teams of experts and end users to collaborate
and bid for funding.
• D2: Database and Wiki of all collected case studies, best practice, models,
frameworks, definitions, contexts, references etc.
• D3: Surveys and post-evaluation of detailed case studies in priority areas.
• D4: Tool to evaluate ‘successful outcomes’ for variety of stakeholders
(political, policy, community, industry, end user).
• D5: Action plans, priority research areas and ideas for pilots and projects for
participating countries and stakeholders.

18. Questions?
Comments?
drsea@orcon.net.nz