1. Giving Couples the Tools and Support they need to
Build Stronger Happier Relationships™
“All Relationships Can Be Better”
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2. Our Team
Gary Krane PhD. Jacob Wood Leszek Kałwa
CEO/co-founder CMO/PM Lead Developer
Madelena Mak Liz O’Mara Heinrich Klobuczek
Lead UX/UI Designer Head of Product Dev. CTO/co-founder
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3. Our Advisors
Harville Hendrix PhD. Charles & Elizabeth Schmitz
Nation’s leading marriage therapist, PhDs.
author of the best-selling book: America’s #2 marriage researchers
“Getting the Love You Want” authors of the best-selling book:
“Building a Love that Lasts” &
The Dr Phil before Dr Phil on Oprah “Golden Anniversaries”
Charles Malkin PhD. Barbara Bartlick MD. Phyllis Goldberg PhD. Tara Sattler PhD.
Clinical Psychologist, Psychiatrist, specializing in co-founder: “Her Mentor Clinical Psychologist
Harvard Medical School sexual therapy & Diet Center” & co-author of: Former lead psychologist,
“Courage & Lessons Learned: salesforce.com
Reaching For Your Goals”
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4. Huge Untapped Market:
Unhappy Couples
2MM Couples
Currently Getting
Help From Therapists
45-50 MM
Unhappy Couples*
[USA & Canada alone]
80% of
Couples Cite Cost
as the Major Barrier
to Seeking Therapy
Sources: Extrapolation from Rutgers National Marriage Project, Beyond Affairs Network & other surveys 4

5. High Value, Low Cost
More Affordable 60% of 2,000person Harris
Poll survey participants
indicated they would pay up
to $20/month for our tool.
Retreats &
Seminars
Less More
Effective Effective
Publications
Professional
& Personal
Therapy “…first use of the web that shows
Contacts
real promise for helping vast
numbers of couples…”
– Drs. Charles & Elizabeth Schmitz, Best
Selling Authors, Relationship Experts
Less Affordable
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6. Mission and Development Process
Couplewise.com empowers couples at
all stages of their development and at any satisfaction level
to optimize their relationships.
Best Best Therapeutic
Relationship Practices +
Customer & Science wisest couples
Research End-User
Expert
Collaboration
Collaboration
“Tapping the wisdom of the best experts & the wisest couples”
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7. our users recommend us
Which of the following best describes the How well has couplewise.com helped your
likelihood that you will recommend relationship to become stronger and
couplewise.com to Family or Friends?* healthier?*
89% likely to 95% found it
recommend helpful
Unhelpful,
Unlikely, 1
5%
1%
*of users that have used couplewise.com
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8. Our Market & Users’ Interest
“Advice” Moving Avg. Need Maps
Engagement
Conversion
Click Through
• 10% (10-day)
August 1, 2012 to November 5, 2012
• 3.01% •782
New Users
“Therapy” • 809 Agreements
• 2.40%
Total Users •96
New Visitors • 2,189
Avg. Duration
• 12,368 Linked Partners
• 342 •3.39 min.
• High interest in • Average, yet consistent • Lower than desired
relationship support conversion rate engagement
• Very high interest in • Improvement plans • Improvement plans
therapy alternatives • Videos • Notifications
• Need investment to • Overviews/Tutorials • Gamification
grow • Diagnostics • New Functions
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9. Couplewise's Unique Strengths
Only We Tap Wisdom of Best Experts & Wisest Couples:
Couples who’ve solved the same problem you’re having
Diagnostically Most precise web tool
Only we Have MotivateMyPartner Tool
Most Therapeutic Power & Credibility of any web tool
We’re only therapeutic tool easy for couples to spread
to other couples
Most Personalizable web tool
Only we can help workaholic couples have more fun 9

10. Our Competition
Couplewise
Gottman’s
Power of
Mobile
The Ice
Relate
Space
Break
Apps.
Tokii
Two
Scientific Basis
Empowering
Scalability
Therapeutically Robust
Personalized
Diagnostic Precision
Engagement
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11. Marie Clarifies Her Relationship Needs
Discover
Your Met
and Unmet
Needs:
Need
Satisfaction
SnapShot
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12. How Satisfied Do You Feel?
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13. Motivate My Partner Tool
Ask Other Women
Ask Men
Ask Experts
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14. Both Partners’ Need Satisfaction
SnapShots Side by Side
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15. They Agree on Bi-weekly Needs Check-in
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16. Your Recommended Own CoupleJourney™
“science-based nurturing for couples”
Personalized Rewards Recognition
Peer rewards Partner Email and Text
Mentor rewards System generated recognition
Marketplace rewards Buddy or Anonymous Peer
System rewords
Personalized Nudge Mechanics
System generated notifications
Self determined reminders
Buddy-based agreement nudges
Buddy + Money based "bet" nudges
Anonymous verbal-based peer nudges
Anonymous money-based "bet" nudges
Mate nudges
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17. Our CoupleJourney™ Personalized Motivaters
Personalized Rewards More Rewards (Recognition)
Mate-based rewards Partner Email and Text
Mentor rewards System generated recognition
Marketplace rewards Buddy or Anonymous Peer
System rewords
Personalized Nudge Mechanics
System generated notifications
Self determined reminders
Buddy-based agreement nudges
Buddy + Money based "bet" nudges
Anonymous verbal-based peer nudges
Anonymous money-based "bet" nudges
Mate nudges
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18. CoupleJourney Snapshot
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19. Conflict-Resolution Training Videos
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20. AgreementCoach™
Can’t Decide on an Agreement?
Use Agreement Coach
Mary’s Need: for Domestic Support
Click on any of the buttons below to get other users’ and experts’
suggestions for Agreements that have worked for them to meet the above
need
Behavior When
1. Wash the dishes
1. Before bedtime
2. Put old newspapers in
2. Every morning…
recycling area
Ask Experts
Ask Men Ask Women
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21. Mobile Strategy
Oh-oh!
“ How Are We Doing” Mobile App
Real time access and updates to your
partner’s relationship status
FUN
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22. Free Play/FUN tool for Busy People:
Too busy to have fun? Think again.
Getting up
What are you doing Breakfast
now, or planning to
Leaving Home
do today that you’d
Office Work
like to make
more fun? Driving
Eating Dinner
Going to Bed
Shopping
…and seven more
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23. How We Make Money:
Free Trial to Paid Conversion Funnel
Free Trial
Free Trial Users
to Clarify your issues 1 Million Couples
without argument or Semi-happy and unhappy couples
(2% x 50MM
criticism and better (unable or unwilling unhappy couples +
know each other to see a therapist*) OK couples who want to
become great couples)
Paid Membership
Powerful Tools to Solve Your Problems Gold Members 40,000 paying couples/mo
eCoupleExpert™ $19.95/month by end of 1st year
Wakeup-Call alert (after first round of funding ($500k)
Neighborhood CoupleSupport Groups
Resolve Conflicts Video Training Premium
Members
Motivate My Partner
$39.95/
Sexual Technique videos
mo
CouplesNeedCouples
MakeAgreements Helper tool
Work with therapist tool
80% cite cost as the biggest factor against seeing a therapist (Roper Poll) 23

24. How We Will Attract Users
Word of
Mouth
• Therapists
(100,000+) Leveraging
– Aftercare Tool Communities
– Complmentary Of Couples
Tool
• Partnership CoupleWise
– Health CoupleWise
Insurance Co’s
SEO/SEM/
– Large Employers PPC/PPM
– Religious Groups
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25. A Startup that Makes a Huge Difference
Helping Couples Build Happier, Stronger RelationshipsTM
The Future of Couple Care
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26. Therapist Differentiators
Cost • traditional therapist claims payouts are significantly higher than couplewise.com
Privacy • with couplewise.com, only the relationship participants are involved
Convenience • couplewise.com is available 24/7 with no appointments or additional billing
Time Effective • couplewise.com focuses on what’s most important using a consistent and proven
model
Empowerment • enables couples to clearly understand their needs and develop the skills to meet
them, without reliance on a 3rd party
Motivational • provides tools to motivate partners to work together on their relationship
Real-Time/On-going • provides real-time feedback, guidance, and notifications for needs and action
agreements
• enables busy, budget conscience couples to have more fun, together, in everyday
Fun & Play situations
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27. Road-Map: Current & Planned “science-based nurturing for couples”
Action
Agreements
Motivate
Fun &
My
Play
Partner
December
Clarify 2012
Your
Know Needs Resolve
Each &
Other Connect
Wake eCouple
Up! Calls January
Expert 2013
February
2013
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28. Make Agreements Tool
Choose or Modify
a Suggested
Action Agreement
to Satisfy
your need
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29. Extra slides
EXTRA SLIDES TO FOLLOW
• Including 2 different versions of roadmaps
• Summary slide
• MISSING: FINANCIALS AND FINANCIAL
SUMMARIES , PLUS HOW $770K WILL BE SPENT,
WHICH I HAVE
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30. Our Roadmap
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31. SUMMARY: AN ideal opportunity
Huge untapped market Convertible to a Big Demand*
Powerful Solution: use the Internet to crowd- source
wisdom of best experts & wisest couples
Uniquely Talented Team + Strong Market strategy
Perfect timing: next step in the Internet’s evolution
Weak Competition
DELETE?
* Source: Harris Poll, Dec 2008 (65% of 2000 random respondents, giving only 3-4 of our 10 features
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32. Status, Timeline to Launch, Milestones
• Android Mobile
app -80%ready
• Buildout of
features
targeted to 9-12
5-7 months therapists months
• Go after
partnerships
• release of v2 beta site to public • official public site launch
and partners
• enhancement of social
time • launch of GAW, Facebook and 8-10
features [forums, user-
frame Twitter marketing initiatives to-user interactivity
after months
early • run contests to build userbase • Get angel funding
seed and spread awareness
funding
January
• launch of public site
2012
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33. Helping Couples Build Happier, Stronger RelationshipsTM
Copyright 2009-2012 RelationshipTechnologies
646-543-1170 • contact@CoupleWise.com
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