Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
2. Who Am I? Niall Flynn niall@dropp.ie Online Developer Search Engine Optimiser Online Marketer Worked in Online Advertising Since 2006 Developer since early 2000
40. Calls To Action That Work 1-3 Message Cycling in a feature area on your home page. Simple clear messages. Legible on all devices. Simple Navigation. Call to action to ‘get’ or follow up, ask your user to do something.
42. Calls To Action What Not To Do More than 7 menu items is confusing. Multiple navigation menus mean sub sections are lost. Lack of feature content & no call to action are not engaging. Visual clutter is a subconscious turn off for visitors.
43. Follow up Stay in Touch. Build A Mailing List. Offer Seasonal Services. Sales, Offers & Vouchers. Do not spam!
66. Getting Started Online CRO and the IEDR, choose a good domain name. Domains & Hosting. Design & Branding. Copy Writing for Online. Social Media faux pas .
95. Facebook Social Media Platform, started in Harvard. Grown exponentially Half of internet traffic is fb, it out ranks Google 1.2 million active Irish users Best ROI on CPC advertising Free to use as an individual or brand, this has begun to change and fb will continue to monetise their business sales model.
103. LinkedIn Professional Social Media Platform. Great for online networking. Great for HR. The serious side of Social networking. Add yourself & company profile Encourage employees to add to the network. Link to you site and blog.
105. Social Media What to Use & Why Do I have the time to invest in this? Do I know how to do this? Is there a member of staff that can do this? Should I hire someone to manage my social media? Where are my client base?
106. Social Media Strategy KISS Are you raising awareness? Are you trying to sell a product? Are you a service provider offering an online niche service? Listen, Respond, Monitor & Review. Social Media Engagement, how can it be measured?
