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Mobile App Monetization Mistakes and Tips

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Mobile App Monetization Mistakes and Tips

  1. 1. Mobile App Monetization Tips & Mistakes Lessons learned so far…
  2. 2. What we do? Monetizing mobile apps with surveys Drag & drop – 1 line of code Less than 2min integration One permission in manifest file
  3. 3. Monetizing mobile apps with surveys No space in app’s UI (overlay) Minimal intrusion Users engage with the survey within the app Users win gifts (Happy users) Lives well with other ad networks (supplementary source of revenue) High payouts (up to 20x more than ads) Insights panel Learn about your users Internal surveys Talk to your users Running on over 100,000,000 all over the worLD, We still learn every day…
  4. 4. Mobile App Monetization Understanding how the ecosystem works The two types of mobile app users 1) App users that are willing to pay (even 1 cent) 2) App users that are not willing to pay (anything ever) The two different revenue models for an app 1) App user pays 2) Mobile Monetization Network pays
  5. 5. Mobile App Monetization Several different models out there Paid Freemium In-App Advertising Paidmium Dynamic
  6. 6. Mobile App Monetization Identifying the right business model for an app is crucial for its success “Freemium and In-App Advertising expand their massive lead over other app business models” *App Annie IDC: Mobile Advertising and Monetization 2013 - 2018
  7. 7. Mobile App Monetization Usage Free trial Functionality User experience Combination Lots of freemium techniques out there
  8. 8. Mobile App Monetization Banner Ads Interstitial Ads Video Ads Offer walls Native Ads Surveys Lock Screen Ads Incentivized Ads Plenty of Mobile Advertising models
  9. 9. Mobile App Monetization Which ad format delivers the most revenue to developers? Publishers making at least $100K per month from in-app advertising more frequently reported that video ads or offer walls generated higher revenue volume than other ad formats *Source: App Annie Survey March 2015 (n = 1642)
  10. 10. Mobile App Monetization Revenue composition across different markets One size does not fit all – Each market is different *In-app advertising across all app stores; app store revenue across iOS App Store and Google Play Source: App Annie IDC
  11. 11. Mobile App Monetization 64%of Android developers are below the “app poverty line” of $500per app per month 24%of developers interested in making money earn nothing at all A further 23%make less than $100per app per month *Developer Economics Q3 2014: State of the Developer Nation - VisionMobile
  12. 12. Developer Survey 2015 Survey participation: 5,000 mobile users from 132 countries. Both Android and iOS users. Survey language: English, Greek, Spanish, Arabic, Polish Survey time period: 13/2/15 – 17/2/15 Digging into the perceptions and preferences of mobile users
  13. 13. App Monetization Mistakes Tips #1 Do not try to monetize too soon. Bring excitement, engagement and then monetization Not focusing on the on-boarding experience
  14. 14. We have seen that... the bad way Churn rate 82% 13% growth of UMAU the good way
  15. 15. App Monetization Mistakes Tips #2 Plan a monetization strategy and integrate within your app’s flow and UI design before building your app.
  16. 16. We have seen that... the bad way Completion rate 0.3% IN 1 MONTH OUT OF GP Completion rate 28.0% the good way
  17. 17. App Monetization Mistakes Tips #3 Positioning, timing, frequency, variety and mood of the user when ad is shown - really matters! Do not make them wait Do not make them hit accidentally
  18. 18. We have seen that... the bad way Completion rate 0.1% Completion rate 22% the good way
  19. 19. App Monetization Mistakes Tips #4 • User impatience can be monetized • Thrive in exclusiveness and uniqueness Monetize upon scarcity
  20. 20. We have seen that... the bad way the good way
  21. 21. App Monetization Mistakes Tips #5 • Build a community • Implement the right social components • Monetize upon social competitiveness and acknowledgement Make your app social
  22. 22. We have seen that... the bad way the good way
  23. 23. App Monetization Mistakes Tips #6 Who are your users? How do they use your app? Monitor app and user behavior.
  24. 24. We have seen that... the bad way More women - new content the good way
  25. 25. App Monetization Mistakes Tips #7 It’s not about downloads. It’s about users! Launch on a selected target group. Invest in retention rather than acquisition
  26. 26. We have seen that... the bad way the good way
  27. 27. App Monetization Mistakes Tips #8 Each platform is different. Same as app store... Same as device… Same as user...
  28. 28. We have seen that... focus on device focus on user
  29. 29. App Monetization Mistakes Tips #9 No app is dead. It is just abandoned. Don’t be static and outdated. Evolve!
  30. 30. We have seen that... the bad way the good way
  31. 31. App Monetization Mistakes Tips #10 Be patient. Treat users as your clients. A short session app can be monetized too.
  32. 32. We have seen that... SHORT SESSION APP INVESTING IN THE LONG TERM
  33. 33. App Monetization Mistakes Tips #11 Diversify, target differently. Combine formats. Set revenue targets. Will make you focus to improve performance.
  34. 34. We have seen that... the bad way the good way
  35. 35. App Monetization Mistakes Tips #12 Choose the right Ad Network. Respect policies. Combine, use mediation. Update to new SDK formats. User Experience.
  36. 36. We have seen that... NETWORKS EVOLVE TOO, STAY UP TO DATE
  37. 37. Thank you. andreas@pollfish.com @vourkosa
  38. 38. Pollfish developers survey www.pollfish.com/infographic/developer Survey participation: 5,000 mobile users from 132 countries. Both Android and iOS users. Survey language: English, Greek, Spanish, Arabic, Polish Survey time period: 13/2/15 – 17/2/15

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