1. How To Professionally
Evaluate & Critique A
Linkedin Business Profile
Script Project
By Dr. Mark D. Yates
www.elinked.eu 1

2. The Purpose Of Critique?
The art of professional 1. Eliminate problems
Linkedin Expert Profile 2. Maximise credibility
critiquing is designed to 3. Portray professionalism
4. Inspire trust
remove perceived or
5. Encourage confidence
actual roadblocks to... 6. Increase referrals
7. Identify opportunities
8. Leverage Linkedin
9. Grow your business
10. Get more sales
© 2013 drmarkdyates@aol.com 2

3. What’s Wrong With
The Following Picture?
You Have 30 Seconds To Critique It
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4. Answer: Nothing
 Until we realise what the aims or objectives are, there is nothing
wrong with the picture.
 Given the lack of intelligence or information to critique and
evaluate the problem, we have to work on what we are given.
 i.e. Does the wagon with square wheels works as a concept?
 By offering clear aims & objectives to a team, we can modify &
radically improve the concept.
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5. The Picture
 A Linkedin Expert Profile Writer is pulling a rope in front, & the
critique-evaluation team is pushing from the rear. The wagon
body can represent your Linkedin profile scripts.
 The Square Wheels are the things that work, but not always
smoothly, and the round wheels - already inside the wagon -
represent the ideas that could make your script flow more
smoothly.
 But communication is difficult and visions
are critical!
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6. Out Of The Box Thinking
Look for PROBLEMS
& provide SOLUTIONS
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7. Hot Seat Critique-Evaluation
 No-one should be part of the critique-evaluation process
unless they understand the critique concept.
 NEVER allow anyone to critique your script unless they
offer an alternative solution to any problem they identify.
 Only allow a person to critique your script if they conform
to an agreed ‘time return deadline’.
© 2013 drmarkdyates@aol.com 7

8. Hot Seat Critique Evaluation
 It doesn’t matter if the solution is the WRONG solution for the
writer, because sometimes the wrong solution generates a
‘Thought Process’ that leads to the right solution for your
Linkedin Profile.
© 2013 drmarkdyates@aol.com 8

9. Clear Client Communications
Are Essential
Question: “If you could live forever
would you and why”?
Answer: “I would not live forever
because we should not live forever,
because if we were supposed to live
forever, then we would live forever,
but we cannot live forever, which is
why I would not live forever.”
Miss Alabama in the 1994 Miss
USA contest.
© 2013 drmarkdyates@aol.com 9

10. What you say, or write
can be misleading
“I never had sexual
relations with that
woman.”
President Clinton
about
Monica Lewinski
© 2013 drmarkdyates@aol.com 10

11. What’s Your Real Message?
 “Whenever I watch TV and see
those poor starving kids all
over the world, I can’t help but
cry. I mean, I’d love to be
skinny like that, but not with all
those flies & death and stuff.”
Mariah Carey
© 2013 drmarkdyates@aol.com 11

12. Profile Script Assessment
 You’ve just written your Linkedin profile scripts,
if you want unqualified praise, show it to your
mother or friends. If you want professional
insight into what to do next, show it to a
PROFESSIONAL Linkedin Expert script editor at
www.elinked.eu
© 2013 drmarkdyates@aol.com 12

13. If Your Reader Doesn’t Get It…
 Then they don’t get it, so make
your Linkedin profile as clear
and obvious as possible, i.e.
 When asked about China,
President Charles De Gaulle
answered, “China is a very big
country inhabited by many
Chinese.”
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14. The Writers Mind-Set
When responding to critics, Linkedin business social media
profile writers generally fall into the following categories.
 Defensive  Impatient
 Hypersensitive  Aggressive
 Passive  Argumentative
 Intimidated
 Passionate
 Indifferent
 Condescending
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15. The Best People To Critique
1. Linkedin Expert profile writers who take your profile seriously.
2. Business growth critique group, 4-8 members.
3. It is rare to find new script writers who are good at all
Linkedin profile elements.
4. Try & identify Linkedin Expert profile writers who are group members
who are particularly adept at one of the following profile elements:
Pace, Structure, Story, Plot, Characterisation & Dialogue.
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16. The Worst People To Critique
"Don't let the sound of your own wheels
drive you crazy.“ The Eagles, "Take It Easy"
 Never solicit feedback from friends and family members unless
they are professional Linkedin Expert Profile script writers.
 Liken friends & family to putting your life in the hands of 12
jurors. Then consider your life is in the hands of 12 people who
weren’t smart enough to get out of jury service.
 Would you take flying lessons from someone who can’t fly?
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17. The Destructive Critique
 If a member of the Linkedin Expert critique team is purely
destructive, then it’s time to remove this person immediately.
 Destructive evaluators serve no value to a Linkedin Expert Profile
critique team, other than having their own egotistical agenda.
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18. The Very Best Critique Aid Is…
 A preformatted Linkedin Expert Critique - Evaluation sheet.
 Design yours so it is ‘Mission Specific’ to your Linkedin profile
script writing project.
 It is far more beneficial looking at problems that have been
consistently identified by a group of your peers rather than
acting on the comments of one individual.
 Study your critique sheets carefully, they will inform you of
what is working as well as what is not working.
 Never get angry with comments stated on a returned Linkedin
Expert critique sheet.
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19. The 50-50-90 Rule
Never Forget The Writers
Percentage Rule
 The 50-50-90 rule: Anytime
you have a 50-50 chance of
getting something right,
there's a 90% probability
you'll get it wrong.
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20. Lead, Follow Or
Get Out Of The Way
When critiquing any written Linkedin Profile scripts, be
part of the solution. Don’t become part of the problem.
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21. Think About The Following…
 Why is the third hand on the
watch called the second hand?
 If a word is misspelled in the
dictionary, how would we ever
know?
 Why do "slow down" and "slow
up" mean the same thing?
 Why do "fat chance“ & "slim
chance" mean the same thing?
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22. Linkedin Expert Feedback
 Negative
 Destructive
 Constructive
 Pointless
 Thought Provoking
 Positive
Understand that NO MEMBER of the Linkedin Expert Critique Team
will be as PASSIONATE about your screenplay as you.
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23. You Can’t Please Everyone
An old man, a boy and a donkey were going to town and it was decided that the boy should ride. As
they went along they passed some people who thought that it was a shame for the boy to ride and
the old man to walk.
The old man and boy decided that maybe the critics were right, so they changed positions. Later,
they passed more people who thought that it was a real shame for that man to make such a small
boy walk. The two decided that maybe they both should walk.
Soon they passed some more people who thought that it was stupid to walk when they had a
donkey to ride. The man and the boy decided maybe the critics were right, so they decided that they
both should ride. They soon passed other people who thought that it was a shame to put such a load
on a poor little animal.
The old man & the boy decided that maybe the critics were right, so they decided to carry the
donkey. As they crossed a bridge they lost their grip on the animal & he fell into the river & drowned.
The moral of the story..........
If you try to please everyone, you will eventually lose your ass.
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© 2013 drmarkdyates@aol.com

24. Don’t Procrastinate
… But remember, if you keep doing
what you are doing with your Linkedin profile…
…Then any Linkedin Expert profile writer will tell you,
You’ll keep getting
what you’re getting.
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© 2013 drmarkdyates@aol.com

25. A Dedicated Linkedin Expert Team
 Never doubt that a small,
committed group of Linkedin
Expert writers can help you
change your world.
 Forming a select Script Writers
Group of Linkedin Experts will
benefit your writing & your
Linkedin profile.
 Ultimately this should translate
into increasing your business
growth.
© 2013 drmarkdyates@aol.com 25

26. Contact Us Today
Contact our UK office today
Link Business Marketing Ltd
T: UK 0843 155 0008
T: UK (0) 151 721 9078
E: drmarkdyates@aol.com
W: www.elinked.eu
© 2013 drmarkdyates@aol.com 26

27. Key Words & Key Phrases Used In This Presentation
To enable clients & customers to find me easily & quickly, I have search engine optimised the following
key words & key phrases relevant to me, my Linkedin profile and the professional services I provide .
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© Elinked W: www.elinked.eu