This document discusses how business owners can leverage LinkedIn for profitable business growth. It begins by explaining that having a strong presence on LinkedIn allows business professionals to be found more easily. It then asks and answers four common questions about using LinkedIn: why business owners should be on LinkedIn, what to do after joining, how to get more connections, and how to connect with buyers and decision makers. Finally, it provides an overview of services offered by Link Business Marketing Ltd to help businesses strengthen their LinkedIn profile and strategy.

1. Helping Business Owners Leverage LinkedIn
For Profitable Business Growth
By Mark D. Yates
Operations Director at
Link Business Marketing Ltd
© Dr. Mark D. Yates.

2. Business Networking – What’s The Point?
More Contacts = More Business Opportunities
 In business social media networking, if you want to be found, you need
to develop & control your personal profile info’ in one primary location.
 The best location for business professionals is without doubt LinkedIn.
2
© Elinked W: www.elinked.eu

3. The 4 Most Frequent Questions
We Are Asked About Linkedin?
1: Why should I be on LinkedIn?
 To sell your products, services & to make top level connections with new business
decision makers.
 Linkedin is the world’s most professional & powerful online business-networking
organisation.
 Approaching 200 million business connections world-wide Linkedin is the most fertile
& overstocked ‘business hunting ground’ on the planet.
 But it’s no good entering the ‘business hunting ground’ with 200 million other
hunters, unless you have distinct business advantages to set you apart from 200
million others.
3
© Elinked W: www.elinked.eu

4. 2: I’m on Linkedin, now what do I do?
 Sell more of your products & professional services.
 Tap into massive amounts of new leads, referrals
& business opportunities.
 Leverage Linkedin business growth by being found easily & super fast.
 Linkedin anticipates over 5 billion searches will be conducted during 2012.
 If you don’t grab these new opportunities your competitors will have significant
competitive business growth advantages over you.
4
© Elinked W: www.elinked.eu

5. 3: How do I get more/new business connections?
 Retain a LinkedIn Expert to write a business grabbing professional profile for you.
 Design, develop & manage a LinkedIn growth marketing strategy plan for
your business.
 Attend a professional 1 or 2 day LinkedIn Expert run training programme.
 Retain a LinkedIn Expert - business growth
specialist to manage your business social
media networking strategies for you.
5
© Elinked W: www.elinked.eu

6. 4: How do I get buyers & decision makers to connect with me?
 Be one of the top players on LinkedIn, in your industry sector/s in the ‘Advanced Search’.
 Approximately 57% of people from over 187 million members on LinkedIn are senior business
decision makers.
 There is infinitely more business growth potential & value in connecting with decision
makers if they have hunted & targeted you, & not vice versa.
 Spend years of effort, energy & finance to learn the business growth secrets of LinkedIn.
 Or: Retain a LinkedIn Expert to drive you up into the top ten ‘Advanced Search’ positions to
position you to gain maximum business growth & sales opportunities.
 Business social media networking is an organic ever changing marketing strategy. If you can’t
manage it yourself, then hire in LinkedIn Experts to manage it for you.
6
© Elinked W: www.elinked.eu

7. About Link Business Marketing Ltd
 Formed to specifically manage LinkedIn marketing
for business owners.
 2,000 + world-wide LinkedIn Experts & business
growth specialists.
 Over 280 satisfied client & customer
recommendations & over 2,500 endorsements.
 We help over 200 business owners
every week on LinkedIn.
 Our operations director is the #1 LinkedIn Expert &
#1 Business Development Director from over 187
million LinkedIn business people.
7
© Elinked www.elinked.eu

8. Shopping List Of Our Professional Services
Optional Low Cost One Off Service Payment Charges
1. Linkedin Initial Consultancy Service £400 - $600
2. Linkedin Profile Evaluation £150 - $225
3. Linkedin Professional Profile Research/Writing Service £1,600 - $2.400
4. Linkedin Business Training Service Varies
Full Monthly Management Service Charges
5. Level 1 Monthly Managed Service X 12 months £385 pm - $600
6. Level 2 Monthly Managed Service X 12 months £495 pm - $750
7. Level 3 Monthly Managed Corporate Service X 12 months £1,200 pm - $1.800
All prices plus VAT or Tax
© Elinked www.elinked.eu 8

9. Linkedin Professional Profile Research & Writing Service
 On Linkedin you are unlikely to achieve increased sales of your products or services,
or any profitable business growth unless you have a ‘Killer Linkedin Profile.’
 We charge a one off fee of £1,600 & VAT to research, produce & write a truly
professional ‘Business Growth’ Linkedin Profile.
 This profile will form a solid foundation for positioning you to leverage profitable
business growth from Linkedin.
 £1,600 & VAT is an all inclusive price. There
are no further management fees
payable for this service &
no monthly contracts.
9
© Elinked www.elinked.eu

10. Level 1 Monthly Managed Service
1 year managed Linkedin social media business growth marketing package
 We produce 2 x dynamic staff business profiles.
 We connect you to 200 Linkedin Power Networkers.
 We ensure you are connected to at least 500 Linkedin members.
 We will increase your business decision maker connections.
 We aim to get your 2 profiles listed in the top 100 search results from 187 million
Linkedin members.
 We will research the most suitable business growth groups for you to join.
 We provide 2 in house consultation sessions for the business owner.
 We develop & manage your 12 month Linkedin social media business growth
marketing plan.
We assist you to significantly increase your professional
business presence for increased business growth.
Cost = £385 per month plus vat
© Elinked W: www.elinked.eu 10

11. Level 2 Monthly Managed Service
1 year managed Linkedin social media business growth marketing package
 You get your own personal Linkedin business growth account manager
 We provide research, profile script writers & key word SEO.
 Increased business profile presence & business decision maker connections.
 Up to 4 staff business profiles.
 We ensure you are connected to at least 1,000 Linkedin members.
 We aim to get your profiles listed in the top 50 search results from 187 million
Linkedin members.
 We provide 3 x business owner in-house Linkedin consultation services
 Management & staff mentoring & staff Linkedin marketing training.
We fully support you & position you for increased business growth.
Cost = £495.00 per month plus vat
© Elinked W: www.elinked.eu 11

12. Level 3 Monthly Managed Corporate Service
1 year fully managed Linkedin social media business growth marketing package.
 Your own personal Linkedin business growth account manager.
 24/7/365 day direct telephone access & support.
 Up to six social media crisis management call out services per year.
 We work with your marketing team to develop & manage a bespoke high business buyer &
decision maker connection plan for you.
 We research & write up to 8 staff business profiles, frequent Profile & Group discussion updates &
we produce a dynamic Linkedin business page.
 We aim to get your profiles high search engine optimisation SEO rankings.
 4 x quarterly management & staff mentoring sessions.
 2 x staff business growth & Linkedin marketing training workshops.
 We ensure you are connected to at least 2,500 Linkedin members.
We do everything for you to significantly increase your professional
business presence for increased business growth.
Cost = £1,200 per month.
© Elinked W: www.elinked.eu
12

13. Linkedin Business Training Service
 One day accredited training workshop/seminars
 In-House company training workshops
 One on One management & executive training
 One on One employee training
 In-House executive Linkedin coaching
 In-House business owner Linkedin mentoring
 Home study Linkedin training
Training costs vary according to requirements.
© Elinked W: www.elinked.eu 13

14. Contact Mark D. Yates
Operations Director at
Link Business Marketing Ltd
t: UK 0843 155 0008
c: UK 07736 777553
e: drmarkdyates@aol.com
w: www.elinked.eu
© Elinked W: www.elinked.eu

15. Key Words & Key Phrases Used In This Presentation
To enable clients & customers to find me easily & quickly, I have search engine optimised the following
key words & key phrases relevant to me, my Linkedin profile and the professional services I provide .
Linkedin Trainer Independent & Social Media & Business Networking Relevant:
linkedin expert, linkedin trainer, linkedin mentor, linkedin experts, linkedin specialist, linkedin instructor, linkedin advisor, linkedin guru, linkedin training,
linkedin coach, linkedin consultant, linkedin speaker, business networking, lion, top networker, power networker, business networking specialist, business
networking expert, social media specialist, black belt networker, black belt power networker, power networking, social networks, affiliate marketing, network
marketing, lead generation, databases, linkedin film production, linkedin writing, linkedin articles, linkedin profile scripts, linkedin videos, linkedin
screenplays, linkedin expert business mentor, linkedin specialist business networking, linkedin trainer corporate events, linkedin instructor business support,
linkedin coach web site development, linkedin consultant ecommerce, linkedin guru social media, search engine optimisation,
Business Relevant:
business, business development director, ceo, business growth specialist, management consultant, business advisor, business consultant, business mentors,
business investment, iib, business angels, entrepreneurs, venture capital, Institute for Independent Business International IIB, Linkedin Training & Executive
Coaching, management consultant & linkedin instructor, management advisor & linkedin coach, business threat management & linkedin consultant, business
crisis management & linkedin trainer, business continuity & linkedin training, corporate consultant & linkedin expert, management consulting & linkedin
specialist, linkedin expert article submission, business growth & linkedin instructor specialist articles, iib & linkedin consultant, executive management &
linkedin advisor, change management & linkedin trainer, event management & linkedin training, risk management & linkedin coach, public speaking &
linkedin expert, public relations & linkedin specialist,
Security Relevant:
security, security director, security expert, security consultant, close protection, british american security expert, dr mark d yates, mafia, security consulting,
security business mentor, protective service director, executive protection director, close protection instructor, swat instructor, counter terrorism
consultant, security directors, business intelligence, security experts, business consultants, security consultants, close protection, bodyguards, business
advisors, close protection instructors, bodyguard instructors, counter terrorism, intelligence agencies, close protection advisor, anti mafia task force
instructor, counter terrorist advisor, counter kidnap for ransom advisor, corporate travel security advisor, law enforcement trainer, firearms trainer, close
quarter battle instructor, use of force instructor, linkedin advisor bodyguard updates, security management & linkedin consultant, physical security &
linkedin advisor, security advisor & linkedin expert, security trainer & linkedin guru, corporate security & linkedin advisor, security audits & linkedin trainer,
close protection & linkedin guru articles,
© Elinked W: www.elinked.eu 15