SlideShare a Scribd company logo
1 of 21
MARKETING MANAGEMENT A THEORITICAL AND PRACTICAL PERSPECTIVE
Definitions of MARKETING ,[object Object],[object Object],[object Object],[object Object]
Difference Between Marketing  & Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Krating Daeng Rebranding Project
Krating Daeng Rebranding ProjectKrating Daeng Rebranding Project
Krating Daeng Rebranding Project
Sara Faizpour
 
Redbull-newmedia advertising
Redbull-newmedia advertisingRedbull-newmedia advertising
Redbull-newmedia advertising
NaHyung Kim
 
Section a group_11_colgate
Section a group_11_colgateSection a group_11_colgate
Section a group_11_colgate
Pranav Jha
 
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Thùy Thanh
 
Group 17 - IMMACULATE - Disruptive Innovation in the Beauty Industry
Group 17 - IMMACULATE - Disruptive Innovation in the Beauty IndustryGroup 17 - IMMACULATE - Disruptive Innovation in the Beauty Industry
Group 17 - IMMACULATE - Disruptive Innovation in the Beauty Industry
7teen2
 
L Oreal Final 022110
L Oreal Final 022110L Oreal Final 022110
L Oreal Final 022110
NJAMA
 
Marketing Plan for hair streaker
Marketing Plan for hair streakerMarketing Plan for hair streaker
Marketing Plan for hair streaker
Soham Pablo
 

What's hot (19)

Krating Daeng Rebranding Project
Krating Daeng Rebranding ProjectKrating Daeng Rebranding Project
Krating Daeng Rebranding Project
 
Young Marketers Elite 2 - Brand positioning - DungOanhHa
Young Marketers Elite 2 - Brand positioning - DungOanhHaYoung Marketers Elite 2 - Brand positioning - DungOanhHa
Young Marketers Elite 2 - Brand positioning - DungOanhHa
 
Sales promotion of SONY BRAVIA
Sales promotion of SONY BRAVIASales promotion of SONY BRAVIA
Sales promotion of SONY BRAVIA
 
MAC Makeup Marketing/Brand Assessment
MAC Makeup Marketing/Brand Assessment MAC Makeup Marketing/Brand Assessment
MAC Makeup Marketing/Brand Assessment
 
The marketing plan
The marketing planThe marketing plan
The marketing plan
 
Redbull-newmedia advertising
Redbull-newmedia advertisingRedbull-newmedia advertising
Redbull-newmedia advertising
 
Section a group_11_colgate
Section a group_11_colgateSection a group_11_colgate
Section a group_11_colgate
 
Product relaunch and rebranding power point
Product relaunch and rebranding power point Product relaunch and rebranding power point
Product relaunch and rebranding power point
 
Red Bull Report_
Red Bull Report_Red Bull Report_
Red Bull Report_
 
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
 
Klibel5 bus 25
Klibel5 bus 25Klibel5 bus 25
Klibel5 bus 25
 
marketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gelmarketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gel
 
Group 17 - IMMACULATE - Disruptive Innovation in the Beauty Industry
Group 17 - IMMACULATE - Disruptive Innovation in the Beauty IndustryGroup 17 - IMMACULATE - Disruptive Innovation in the Beauty Industry
Group 17 - IMMACULATE - Disruptive Innovation in the Beauty Industry
 
STPD Strategies
STPD StrategiesSTPD Strategies
STPD Strategies
 
marketing of Revlon nail paints
marketing of Revlon nail paintsmarketing of Revlon nail paints
marketing of Revlon nail paints
 
L Oreal Final 022110
L Oreal Final 022110L Oreal Final 022110
L Oreal Final 022110
 
Brand genetics
Brand geneticsBrand genetics
Brand genetics
 
Agentie ReBranding, Servicii ReBranding, Proces ReBranding Pronat Timisoara. ...
Agentie ReBranding, Servicii ReBranding, Proces ReBranding Pronat Timisoara. ...Agentie ReBranding, Servicii ReBranding, Proces ReBranding Pronat Timisoara. ...
Agentie ReBranding, Servicii ReBranding, Proces ReBranding Pronat Timisoara. ...
 
Marketing Plan for hair streaker
Marketing Plan for hair streakerMarketing Plan for hair streaker
Marketing Plan for hair streaker
 

Similar to Marketing management

Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnYoung Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Chu Minh Thông
 
2 slides(2ndvariadaystion)
2 slides(2ndvariadaystion)2 slides(2ndvariadaystion)
2 slides(2ndvariadaystion)
Anne Starr
 
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docxGALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
budbarber38650
 
Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%
longclong
 
Presentation 3 of 4
Presentation 3 of 4 Presentation 3 of 4
Presentation 3 of 4
Brian Hawkins
 

Similar to Marketing management (20)

MARKETING MANAGEMENT – DEFINITION AND CONCEPT
MARKETING MANAGEMENT – DEFINITION AND CONCEPTMARKETING MANAGEMENT – DEFINITION AND CONCEPT
MARKETING MANAGEMENT – DEFINITION AND CONCEPT
 
Subscribed World Tour Keynote: London, 2015
Subscribed World Tour Keynote: London, 2015Subscribed World Tour Keynote: London, 2015
Subscribed World Tour Keynote: London, 2015
 
LG Electronics
LG ElectronicsLG Electronics
LG Electronics
 
18 products & brands
18   products & brands18   products & brands
18 products & brands
 
product mix.pptx
product mix.pptxproduct mix.pptx
product mix.pptx
 
Products May Die , Brands Dont
Products May Die , Brands DontProducts May Die , Brands Dont
Products May Die , Brands Dont
 
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnYoung Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
 
2 slides(2ndvariadaystion)
2 slides(2ndvariadaystion)2 slides(2ndvariadaystion)
2 slides(2ndvariadaystion)
 
Dma 2012 ultimate email champion_combined-kt final
Dma 2012 ultimate email champion_combined-kt finalDma 2012 ultimate email champion_combined-kt final
Dma 2012 ultimate email champion_combined-kt final
 
Innovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business Innovation
 
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docxGALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
 
Falmouth - Me & Geronimo Pres
Falmouth - Me & Geronimo PresFalmouth - Me & Geronimo Pres
Falmouth - Me & Geronimo Pres
 
Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%
 
IT Marketing
IT MarketingIT Marketing
IT Marketing
 
Business Development
Business DevelopmentBusiness Development
Business Development
 
Concepts of marketing -ahmad faraz
Concepts of marketing -ahmad farazConcepts of marketing -ahmad faraz
Concepts of marketing -ahmad faraz
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Market segmentation...STP 2021
Market segmentation...STP 2021Market segmentation...STP 2021
Market segmentation...STP 2021
 
Chapter Portfolio Analysis.pptx
Chapter Portfolio Analysis.pptxChapter Portfolio Analysis.pptx
Chapter Portfolio Analysis.pptx
 
Presentation 3 of 4
Presentation 3 of 4 Presentation 3 of 4
Presentation 3 of 4
 

Recently uploaded

會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
中 央社
 
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdfFinancial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
MinawBelay
 
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
Krashi Coaching
 

Recently uploaded (20)

Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
size separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticssize separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceutics
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
 
MOOD STABLIZERS DRUGS.pptx
MOOD     STABLIZERS           DRUGS.pptxMOOD     STABLIZERS           DRUGS.pptx
MOOD STABLIZERS DRUGS.pptx
 
An Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptxAn Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptx
 
Word Stress rules esl .pptx
Word Stress rules esl               .pptxWord Stress rules esl               .pptx
Word Stress rules esl .pptx
 
philosophy and it's principles based on the life
philosophy and it's principles based on the lifephilosophy and it's principles based on the life
philosophy and it's principles based on the life
 
IPL Online Quiz by Pragya; Question Set.
IPL Online Quiz by Pragya; Question Set.IPL Online Quiz by Pragya; Question Set.
IPL Online Quiz by Pragya; Question Set.
 
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdfFinancial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
 
The Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxThe Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptx
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024
 
Features of Video Calls in the Discuss Module in Odoo 17
Features of Video Calls in the Discuss Module in Odoo 17Features of Video Calls in the Discuss Module in Odoo 17
Features of Video Calls in the Discuss Module in Odoo 17
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
 
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
 
Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).
 
Operations Management - Book1.p - Dr. Abdulfatah A. Salem
Operations Management - Book1.p  - Dr. Abdulfatah A. SalemOperations Management - Book1.p  - Dr. Abdulfatah A. Salem
Operations Management - Book1.p - Dr. Abdulfatah A. Salem
 
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
 

Marketing management

  • 1. MARKETING MANAGEMENT A THEORITICAL AND PRACTICAL PERSPECTIVE
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.