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Developing Ideas for Radio (UK)
- 1. LB270 LIVE RADIO PRODUCITON Lecture 3: Selling and Pitching Your Ideas
- 2. Developing and Pitching Programmes You’ll be asked to work together to develop and pitch a running order for your programme Key skill in creative industries At some point you are going to have to sell something to someone
- 3. From this lecture you’ll learn How best to formulate your ideas How best to manage them How best to pitch them
- 4. Developing Ideas Understand the station Understand its audience Understand the programme Understand the slot
- 5. Understand the Slot Radio Listening BBC Radio 4
- 6. What do people want from each time of day? BREAKFAST DAYTIME Fast Companionable Punchy Lively in morning Lively More relaxed in afternoon Short Not too distracting DRIVETIME EVENING AND NIGHT Focused Dedicated listeners Informative Focused on specialisms Driven Gradually more relaxed into Short Form night Exciteable Informal and intimate
- 7. Managing Your Ideas If you are serious about this Keep a record Even of bits of ideas Pop them into your phone your cut and paste into a folder Writing it down helps you remember Hang out with people who have ideas Follow the news Watch what others are doing Be prepared to stick ideas together, pop them in, alter them and then spit them back out.
- 8. Developing your ideas What will the audience want? What will the producers want? Has it been done before? What is its Unique Selling Point?
- 9. Remember what you are selling You are selling an idea for a programme Not someone else’s music Not a scene that you really like Not a political idea Not a culture, movement or anything else
- 10. Formulating your ideas Be very clear about what it is Think of its structure, tone style and content Work out who your presenter Consider the practicalities of the idea (like can you actually make it)
- 11. Pitching your ideas Sometimes you are asked to write a proposal. You need to be able to sell it in a sentence You’ve got to be able to make the person you are selling it to really here the idea. Explain why it works on the station and who it would be for.
- 12. This is the tough part You know I said you’ve got to be really clear about your idea… You’ve also got to be willing to change it at a moment’s notice.
- 13. Develop Multiple Ideas Give your client a choice
- 14. The Secret Box
- 15. Feature for Breakfast You areaproduction team South Coast Radio We want some regular slots – something to give it character – something to make people Age 15-30 remember the programme. Something to make people talk about it at work Pop/Dance later that day. format What is it going to be? Each slot will be once per week. Last 3-5 minutes Can be set up the afternoon before. Five groups What is it going to be?