Affiliate Marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
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3. What is Affiliate Marketing?
• Affiliate Marketing is the process of
earning a commission by promoting
other people’s (or company’s) products.
You find a product you like, promote it
to others and earn a piece of the profit
for each sale that you make.
• Affiliate marketing’s basic key is
Revenue Sharing.
4. Elements of Affiliate Marketing
• Merchant/Advertiser
• Affiliate/Publisher
• Consumer
5. Merchant/Advertiser
• The affiliate merchant is responsible for implementing a sales tracking
system, providing a selection of linking methods, attracting affiliates,
monitoring results and paying affiliates. Some (or all) of these functions
may be outsourced.
• Affiliate merchants may track their program in-house using an affiliate
software program or through a 3rd-party affiliate network. Actual day-to-
day management
of the program can similarly be kept in-house or outsourced.
6. Affiliate/Publisher
• An Affiliate Marketing
Publisher is an individual website
owner or business entity that earns
commissions for referring sales,
leads, and traffic to an advertiser by
placing affiliate marketing
advertisements such as links and
banners on their websites.
7. Consumer/Customer
• The customer or consumer makes the
affiliate system go ’round. Without sales,
there aren’t any commissions to hand out
and no revenue to be shared.
• The affiliate will try to market to the
consumer on whatever channel they see fit,
whether that’s a social network, digital
billboards or through a search engine
using content marketing on a blog.
8. Benefits of Affiliate Marketing
• Increase Sales
• Drives Traffic to your site
• Generates qualified leads
• Extends reach for your brand
• Worldwide visibility
9. How Affiliate Marketing Works?
The affiliates shows an Ad for the merchant on their website.
Customer clicks on Ads or Links.
Customer is sent to the merchant’s site through trafficking links.
Customer makes a purchase on merchant websites.
Affiliate network records the purchase and details of the transaction.
The purchase is confirmed by the merchant is valid sale.
The transaction is credited to the referring affiliate.
Affiliate gets paid their commission.
