1.
Social Media Marketing – A
Practical Approach
Dr.S.SaiGanesh
Professor – Dayananda Sagar Business School

2.
Social Media

3.
What is Social Media Marketing?
•Social media marketing is the process of
gaining traffic to your website or attention
through social media sites. (Facebook,
YouTube, Twitter, LinkedIn, Instagram and so
on….)

4.
Nature of Social Media
• Social media are media (from written to visual to audio to audio visual)
that are designed to be shared.
• Sharing means that it is easy to comment on, that it is easy to send, and
that there are no high costs associated with viewing the media. And,
because of the connected nature of the Internet, it means that sharing,
commenting and viewing can all be tracked and measured.

5.
Nature of Social Media
• Instantly updateable
• Unlimited real-time commentary
• Instant popularity
• Archives accessible
• All media can be mixed (Integrated Marketing)
• Individual publishers
• Infinite (posts - audience)
• Sharing and participation encouraged
• Freedom

6.
Social Media Marketing Statistics - 2020
• Nearly 50% of the world's population uses social media. That's over 3
billion users worldwide. (Statista)
• In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby
Boomers were active social media users. (Emarketer)
• 54% of social browsers use social media to research products.
(GlobalWebIndex)
• Each person spends an average of 2 hours and 22 minutes on social
networks and messaging. (Globalwebindex)
• 321 million new people joined social media in 2019, which brought the
total from 3.48 billion to 3.8 billion social media users (an increase of 9%)
in 2020. (Hootsuite)
• Millennials are logged on to social media for an average of two hours and
38 minutes daily. (World Economic Forum)

7.
Benefits of Social Media Marketing
• Brand Awareness.
• Brand Promotion.
• Increase Sales.
• Increase conversion on website.
• Increase engagement in your App.
• Social media allows you to get feedback instantly.
• Social media helps target audiences more effectively.
GOOD FOR SPECIFIC / LOCAL AUDIENCE

8.
Social Media Marketing (SMM)
• Facebook – You can reach out to almost any kind of general consumer,
you just need to learn in what groups and pages your targeted
customer stay frequently go to at Facebook.
• Twitter – If you’re trying to develop a new business and would want to
reach out to early adopters, then Twitter may be for you, particularly in
generating fast brand awareness.
• LinkedIn – Reaching out to professionals, business owners and other
Business-to-Business (B2B) leads and targeted customers, then
LinkedIn would be the perfect social network for you.
• Pinterest – This social network is great if you’re focusing on visuals for
promoting your brands and products. Majority of users are also women
so if these are your market, then SMM on Pinterest will be good for
your business.

9.
What is FACEBOOK?
• Basically Facebook is a social media platform, where we can make
new friends, find old school/college friends, interact with new
peoples, see photos of our friends and celebrities and so on.
• In Digital marketing term, Facebook is a Sub-part of Social Media
Marketing that We can use as a tool of social media marketing.

10.
Facebook -Why
• Large reach
• Great for a variety of business types
• Supports more than 100 languages

11.
Facebook Statistics
• Facebook usage among teens is dropping gradually according to the latest
social media statistics. While 71% of teens claimed to use the platform in
2015, the number has now dropped to 51%. (Pew Research Center)
• 74% of Facebook users check it daily. (Pew Research Center)
• Most people access Facebook around eight times each day. (SmartInsights)
• 96% of Facebook users access it on mobile. (Statista)
• If your Facebook ads contain images, then they will be between 75% and 90%
more effective. (Consumer Acquisition)
• 93% of social media advertisers use Facebook ads on a regular basis. (Social
Media Examiner)
• The best time to post on Facebook is weekdays between 10 a.m. and 3 p.m.
Wednesday is the best day to post / Sundays show the least traffic. (Sprout
Social)
• 0.6% of marketers use Facebook video ads. (Buffer)

12.
Facebook ad example

13.
Facebook for Business
• Create your Facebook Business Page
• Add brand images
• Complete your Page info
• Create your Facebook username
• Add a call-to-action button
• Review your Facebook Page settings

14.
Identify a talent in you to Sell / Business
• What you can sell?
• Training & Coaching
• Spoken English
• Sports – Cricket / Chess
• Drawing classes
• Yoga
• Agricultural output Flowers / Coconut etc.
• Reviews – articles / news / movies
• Arrange events / tours (spiritual tourism / medical tourism / industrial visits)

15.
Create a Facebook Page

16.
FB page - Example

17.
Brand Image – Airtel (Videos can also be added)

18.
Facebook Ad creation

19.
Page Summary - Analysis

20.
Promote Business Locally

21.
Canva
• Gmail account
• Facebook account

22.
What you can create using Canva?

23.
Example Poster

24.
Canva - What & How
• CANVA is an online graphic design platform
• That lets you create professional looking images
• And gives you access to free and $1 photographs, fonts and graphics
• Canva offers various content types
• Social Media, Presentation, Poster, Cover photo,
• Blog Graphic, A4, twitter post, Pinterest graphic,
• Instagram post, Logos, resume, certificate,
• Infographic

25.
Canva – Infographic template

26.
Canva – Certificate Template

27.
Canva – Powerpoint Template

28.
Other Facebook Marketing tools
• DrumUp
• Likealyzer
• Facebook Power Editor
• Headline Analyzer
• Timeline Contest Manager

29.
YouTube
• YouTube is the second-largest search engine globally. (HubSpot)
• YouTube is the preferred form of social media marketing worldwide.
83% of all consumers prefer it. (Hubspot)
• 54% of all people want marketers to put out more video content.
(Hubspot)
• 75% of adults report watching YouTube on their mobile devices.
(Think With Google)
• 700 videos are shared every minute

30.
Why YouTube
• 700 videos are shared every minute
• 300 hours of video are uploaded to YouTube every minute!
• YouTube gets over 30 million visitors per day.
• Almost 5 billion videos are watched on YouTube every single day.
• One minute of video is equal to the value of 1.8 million words
• The average user spends 88% more time on a website with video – Usage
of video in website suggested.
• Landing pages with video have up to 800% more conversion than the
same page without a video.
• Enjoyment of video ads increase purchase intent by 97% and brand
association by 139%.

31.
YouTube marketing strategy
• Create a YouTube channel
• Learn about your audience
• Learn from your favourite channels
• Optimize your videos to get views
• Keywords
• Strong title
• Reminder to share, like & Subscribe
• Upload and schedule your videos
• Regular Intervals
• Organize videos into playlists

32.
Four categories of YouTube ads
• Skippable in-stream ads
• Non-skippable in-stream ads (including bumper ads)
• Video discovery ads (formerly known as in-display ads)
• Non-video ads (i.e., overlays and banners)

33.
What to share on Youtube?
• Present your company / Business
• Upload videos to demonstrate your unique skills, creativity &
Intelligence
• Do tutorials & How-to videos
• Show your face and talk to audience

34.
Uploading & Live on YT

35.
YouTube Video Analytics

36.
Loom Video Creation

37.
Loom – Screen with Camera

38.
YouTube Marketing Tools
• TubeBuddy (optimizing tool)
• Keyword Tool (optimizing tool)
• Screencast-O-Matic (Screen Recorder / Video Editor)
• Canva (To create videos)
• Loom (To create videos - podcasts)
• Channel View (to monitor upto 10 YT channels)
• Renderforest YouTube Movie Maker

39.
Blog Creation

40.
What is a blog?
• A blog (a shortened version
of “weblog”) is an online
journal or informational
website
• Displaying information in
reverse chronological
order, with the latest posts
appearing first, at the top.
• It is a platform where a
writer or a group of writers
share their views on an
individual subject.
• Text / images / videos

41.
Advantage

42.
Blog Creation
• Gmail account
• Content to Write
• Storyteller
• Movie Reviews
• Rangoli
• Political Comments
• Subject notes
• Articles
• Math Tricks
• Cooking
• Craft

43.
Blog on Marketing (with ads )

44.
www.saiganeshhosur.blogspot.com

45.
Regional Language

46.
Example

47.
In Hindi

48.
Kerala Temples – Tourmyindia/blog

49.
Promoting Business

50.
Social Media Listening
• Social media listening, also known as social media monitoring, is the
process of identifying and assessing what is being said about your
business / company / product / brand on the Internet.

51.
Tips
• Social media marketer
• Have a purpose
• Identify a talent in you
• Create a space in Social Media
• Have patience
• Promote your media
• Make it mobile friendly
• Get results