2014 Athletic Business presentation on Fitness Technology

1. Ted Vickey
President – FitWell
Senior Advisor for Disruptive Health Technologies - Canyon Ranch Institute
@tedvickey
#FOT
Fitness: There IS An App For That

2. Learning Objectives:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY

3. advisor

6. I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.

8. We keep our cell
phones within arms
reach
91% of the time

9. US News and World Report - 2014

12. Will technology
replace a Personal
Trainer?

13. NO

22. Motivation (52%)
Monitoring fitness goal programs (47%)
Monitoring intensity (46%)
Consumer Electronic Association - 2013

23. Potential buyers of these devices and apps expressed interest in
being able to track statistics such as heart rate (95%), calories burned
(94%), and steps taken (92%).
Consumer Electronic Association - 2013

39. Challenge:
Long-term
engagement

43. Challenge:
Accuracy

47. Challenge:
Sound
understanding
of science

48. xxxxx

49. 1. Habit Forming
2. Social Motivation
3. Goal Reinforcement

52. Challenge:
Data Silos

56. Fitness Tech for YOU

57. www.MDRevolution.com

58. www.amSTATZ.com

59. Fitness Tracking
Structured Content
www.digifit.com

60. Team and Individual Engagement
www.digifit.com

61. www.mealsnap.com

62. www.ResMed.com

63. www.gainfitness.com

64. www.ihealth.com

65. www.lg.com/us/heart-rate-monitor-earphones

66. www.withings.com

67. www.electrozyme.com

68. www.gym-pact.com

69. www.picnichealth.com

70. www.lechal.com

72. Learning Objectives:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY

73. Ted Vickey
@tedvickey
www.linkedin.com/in/tedvickey
ted@canyonranchinstitute.org