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This:
• Social Media: What’s changed,
  what hasn’t
• Why Social Media is important
• Express Guided Business Analysis
  (or what’s your real product and
  who buys it)
What is social media (really)

1.It is another plank of your marketing plan

2.It is about broadcasting and about
  engagement

3.Most importantly, it is permission-based
  (The Pictures->Television->VCR->the
  Internet->Tivo->AppleTV)
“Give every man thine
ear, but few thy voice”
           - William Shakespeare
Why is Social Media important?
 1.Because it levels the playing field (it‟s
  cheap)

 2.Because it is targeted

 3.It can take on a life of its own

 4. It’s where people are!
What Social Media has
changed and what it has
        not ?
•   Social Media has changed the means
    of communication

•   Social Media also allows two-way and
    one-on-one communication

•   Social Media has not changed the
    need to know what your Product

•   Nor the necessity to understand what
    your customer‟s needs are and how to
    meet those (It‟s not about you, it’s
    about them!)
Let’s think of this another way…


WHAT IS YOUR
   REAL
 PRODUCT?
Examples

• Insurance - security/protection

• Travel - escape (from responsibility)

• Fashion - fantasy
Insurance
Travel
What are their psycho-graphic
          indicators?

 – *and what’s a psychlo-babli-graphli-wha?
in short...

• We are concerned with the
  your clients‟ IAO variables
    •Interests
    •Activities
    •Opinions
How to succeed in Marketing?
•   Have a plan!
•   Who are you targeting?
•   What do you want them to do?
•   How to reach them
The Big 4
                                      Micro-blog




Blog

                                           Social Network



       Business Network
Blogging
• What is a „blog‟?
• Who should use them?
• Why they are important?
• Examples
Example Blogs

• Mashable.com
• Copyblogger.com
• Lifehacker.com
Business Networks

• What is it?
• Why is it important, and to whom?
• What your profile should look like
• The importance of dynamic content
  (WP plug in)
• Groups
Facebook
•   Yeah I know everyone‟s on it, but so what?
•   How to suck at Facebook
•   How not to suck at Facebook
•   Personal Page versus Like Pages
Top FB hints:
1. Add the phrase 'hit the like button if this is useful'
when adding links to the wall.
2. When canvassing opinion, ask question that only
require a short answer, (i.e."Do you like the new
site?", rather then "What do you think of the new
site?"
3. When possible tag people to posts. "@Bill, I know
you'll like this...”
4. Ideally videos should upload directly to FB rather
then a YouTube embed so the Like button will
appear.
5. Links and pics are better than straight text links.
More FB
•   Events
•   The importance of a strategy
•   Privacy
•   Mobile Clients (integrating their social
    platforms)
Twitter
•   What is Twitter
•   Who cares
•   Is Twitter for me?
•   Followers: how to get them, how to keep
    them, and why quantity is only as
    important as quality
Some tips for
•   Watch your competition
•   Link back to your blog
•   Special offers keep people’s attention
•   Twitter buttons
•   Thanks followers
•   Give credit
•   Be honest and use your real voice
One final thought on Twitter

• Quality is as important as
  quantity!
Final Tips of Marketing

• Posts/tweets with “I” and “Me” do
  poorly
• You are broadcasting, so it’s good to
  think about your audience.
• Positive is better than negative
• Breaking news is very powerful
• Be careful with humor
• “politics, religion, and sex rarely
  improve with discussion”
Alternatives
•   Tumblr - for artistic types
•   Quora - for consultants
•   MySpace - For Musicians (gasp)
•   Forums (or down the rabbit hole)
and don’t forget video




Video is getting bigger, but making it work can be tricky
A Couple of Success Stories...
• Will It Blend
• The Old Spice Guy
Did it work?
• “Will It Blend” Videos Boost Sales 5x
    •   Mashable.com




• Hey Old Spice haters, sales are up
 107%
    • AdWeek
How to choose your weapon
•   Where are your clients looking?
•   What kind of time do I have?
•   What resources do I have?
•   The Sales Funnel
Pique Interest                        Verify Legitimacy




                                       Call to action



                                   Capture




             Conversion - (sale)
SEO
(search engine optimization)
•   Keywords
•   Titles and Content matching
•   URL‟s
•   Content and long tail searches
•   How to put all this stuff in a WP blog
Putting it in there
What makes for good blog
          content?
• The „Would I read this or Watch Lost‟
  Rule
• Brevity is Beautiful
• The role the Blog plays on the Social
  Sales Process
• SEO
• Be honest, be edgy and don‟t be
  afraid of being specific
Other good ways to keep
         people on the site:
• Related posts
• Featured Content
• Pictures*
• Top 10 lists*
• Comics*
• *Good etiquette is to ask permission and give credit for all material that you use
  from other peoples‟ sites.
We fix that thing!




      Which of your clients‟
   problems does your “About”
         page address?

I solve problems!

                    Best Thingie in the world!
Social Network
  Etiquette:

 yet another
  80/20 rule
What now?
• Do nothing (hope it goes away)
• DIY
• Hire someone
Come talk to us.
      720.231.3521
www.ThriveSocialMedia.com

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Social Media - Now What?

  • 1.
  • 2. This: • Social Media: What’s changed, what hasn’t • Why Social Media is important • Express Guided Business Analysis (or what’s your real product and who buys it)
  • 3. What is social media (really) 1.It is another plank of your marketing plan 2.It is about broadcasting and about engagement 3.Most importantly, it is permission-based (The Pictures->Television->VCR->the Internet->Tivo->AppleTV)
  • 4. “Give every man thine ear, but few thy voice” - William Shakespeare
  • 5. Why is Social Media important? 1.Because it levels the playing field (it‟s cheap) 2.Because it is targeted 3.It can take on a life of its own 4. It’s where people are!
  • 6. What Social Media has changed and what it has not ?
  • 7. Social Media has changed the means of communication • Social Media also allows two-way and one-on-one communication • Social Media has not changed the need to know what your Product • Nor the necessity to understand what your customer‟s needs are and how to meet those (It‟s not about you, it’s about them!)
  • 8. Let’s think of this another way… WHAT IS YOUR REAL PRODUCT?
  • 9. Examples • Insurance - security/protection • Travel - escape (from responsibility) • Fashion - fantasy
  • 12. What are their psycho-graphic indicators? – *and what’s a psychlo-babli-graphli-wha?
  • 13. in short... • We are concerned with the your clients‟ IAO variables •Interests •Activities •Opinions
  • 14. How to succeed in Marketing? • Have a plan! • Who are you targeting? • What do you want them to do? • How to reach them
  • 15. The Big 4 Micro-blog Blog Social Network Business Network
  • 16. Blogging • What is a „blog‟? • Who should use them? • Why they are important? • Examples
  • 17. Example Blogs • Mashable.com • Copyblogger.com • Lifehacker.com
  • 18. Business Networks • What is it? • Why is it important, and to whom? • What your profile should look like • The importance of dynamic content (WP plug in) • Groups
  • 19. Facebook • Yeah I know everyone‟s on it, but so what? • How to suck at Facebook • How not to suck at Facebook • Personal Page versus Like Pages
  • 20. Top FB hints: 1. Add the phrase 'hit the like button if this is useful' when adding links to the wall. 2. When canvassing opinion, ask question that only require a short answer, (i.e."Do you like the new site?", rather then "What do you think of the new site?" 3. When possible tag people to posts. "@Bill, I know you'll like this...” 4. Ideally videos should upload directly to FB rather then a YouTube embed so the Like button will appear. 5. Links and pics are better than straight text links.
  • 21. More FB • Events • The importance of a strategy • Privacy • Mobile Clients (integrating their social platforms)
  • 22.
  • 23.
  • 24.
  • 25. Twitter • What is Twitter • Who cares • Is Twitter for me? • Followers: how to get them, how to keep them, and why quantity is only as important as quality
  • 26. Some tips for • Watch your competition • Link back to your blog • Special offers keep people’s attention • Twitter buttons • Thanks followers • Give credit • Be honest and use your real voice
  • 27. One final thought on Twitter • Quality is as important as quantity!
  • 28. Final Tips of Marketing • Posts/tweets with “I” and “Me” do poorly • You are broadcasting, so it’s good to think about your audience. • Positive is better than negative • Breaking news is very powerful • Be careful with humor • “politics, religion, and sex rarely improve with discussion”
  • 29. Alternatives • Tumblr - for artistic types • Quora - for consultants • MySpace - For Musicians (gasp) • Forums (or down the rabbit hole)
  • 30. and don’t forget video Video is getting bigger, but making it work can be tricky
  • 31. A Couple of Success Stories... • Will It Blend • The Old Spice Guy
  • 32. Did it work? • “Will It Blend” Videos Boost Sales 5x • Mashable.com • Hey Old Spice haters, sales are up 107% • AdWeek
  • 33. How to choose your weapon • Where are your clients looking? • What kind of time do I have? • What resources do I have? • The Sales Funnel
  • 34. Pique Interest Verify Legitimacy Call to action Capture Conversion - (sale)
  • 35. SEO (search engine optimization) • Keywords • Titles and Content matching • URL‟s • Content and long tail searches • How to put all this stuff in a WP blog
  • 36. Putting it in there
  • 37. What makes for good blog content? • The „Would I read this or Watch Lost‟ Rule • Brevity is Beautiful • The role the Blog plays on the Social Sales Process • SEO • Be honest, be edgy and don‟t be afraid of being specific
  • 38. Other good ways to keep people on the site: • Related posts • Featured Content • Pictures* • Top 10 lists* • Comics* • *Good etiquette is to ask permission and give credit for all material that you use from other peoples‟ sites.
  • 39. We fix that thing! Which of your clients‟ problems does your “About” page address? I solve problems! Best Thingie in the world!
  • 40. Social Network Etiquette: yet another 80/20 rule
  • 41. What now? • Do nothing (hope it goes away) • DIY • Hire someone
  • 42. Come talk to us. 720.231.3521 www.ThriveSocialMedia.com