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Content curation and competitive intelligence: a
new concept for an old practice?
43rd Annual Conference of
the Canadian A...
CONTEXT
Source: Center for Learning and Teaching (2014) http://bit.ly/1IQJqL6 2
RESEARCH PROBLEM
•  Competitive intelligence is well implemented in
organizations (Garnier, 2012), whereas content curatio...
METHODS
LITERATURE REVIEW
•  Literature review
•  Cairn, CINAHL, ELIS, ERIC, Érudit, GoogleScholar, LISA, LISTA,
LLI&S Ind...
METHODS
ANALYSIS FRAMEWORK
1.  Activity’s goals: aim to realize the activity of
competitive intelligence or content curati...
RESULTS
ACTIVITY’S GOALS
Competitive intelligence
•  Several goals identified
•  Maintain a competitive
advantage
•  Take ...
RESULTS
CLIENTS
Competitive intelligence
• Managers
• Members of the
organization
• “Their information needs
were NOT from...
RESULTS
PROCESS
Competitive intelligence
• Cyclic
(Pellissier & Nenzhelele, 2013)
Content curation
• Linear
(Bhargava, 200...
RESULTS
INFORMATION SOURCES
Competitive intelligence
• Human (Fuld, 1995)
• Printed
• Online
Content curation
•  Exclusive...
RESULTS
ACTORS
Competitive intelligence
•  Information professionals
(Bergeron & Hiller, 2002;
Moreau & Rodrigue, 2008)
Co...
DISCUSSION
Compe&&ve	
  intelligence	
   Content	
  cura&on	
  
Goals	
   Several	
   Not	
  specified	
  
A	
  compe((ve	
...
DISCUSSION
AND TIME?
•  Competitive intelligence:
« Providing the right
information, to the right
person, at the right tim...
CONCLUSION
•  Content curation is:
•  A new concept and a new practice
•  Different from competitive intelligence
•  Conte...
•  Abram, S. (2014). Curation: buzzword or what? Information Outlook, 18(5), 25–27.
•  Bergeron, P., & Hiller, C. A. (2002...
Elsa Drevon, Christine Dufour and Dominique Maurel
École de bibliothéconomie et des sciences de l’information

Université ...
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CAIS/ACSI 2015 Content curation and competitive intelligence

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The word content curation appeared on the Web in 2008 to reflect an emerging practice similar to competitive intelligence in many respects. But at just what point is content curation a new concept? Through a comparative literature analysis, this presentation looks to compare these two practices so often confused.

Le mot curation de contenus est apparu sur la toile en 2008 pour refléter une pratique en émergence, cependant semblable à la veille à plusieurs égards. Mais jusqu’à quel point est-ce un concept nouveau? Par une analyse comparative de la littérature, cet article vise à comparer ces deux pratiques souvent confondues.

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CAIS/ACSI 2015 Content curation and competitive intelligence

  1. 1. Content curation and competitive intelligence: a new concept for an old practice? 43rd Annual Conference of the Canadian Association for Information Science June 4th, 2015 Elsa Drevon, Christine Dufour and Dominique Maurel École de bibliothéconomie et des sciences de l’information Université de Montréal elsa.drevon@umontreal.ca
  2. 2. CONTEXT Source: Center for Learning and Teaching (2014) http://bit.ly/1IQJqL6 2
  3. 3. RESEARCH PROBLEM •  Competitive intelligence is well implemented in organizations (Garnier, 2012), whereas content curation is misunderstood in organizations (Dale, 2014) •  Goal: to understand the place of content curation in organizations •  Theoretical reflection in order to compare competitive intelligence and content curation •  Research question: what are the differences and the similarities between competitive intelligence and content curation? 3
  4. 4. METHODS LITERATURE REVIEW •  Literature review •  Cairn, CINAHL, ELIS, ERIC, Érudit, GoogleScholar, LISA, LISTA, LLI&S Index, Medline et Taylor & Francis + pearl growing technique •  108 documents •  Veille, intelligence économique, competitive intelligence and environmental scanning •  27 definitions (1988 to 2014) •  Curation de contenus and content curation •  2 definitions (2009 and 2011) 4
  5. 5. METHODS ANALYSIS FRAMEWORK 1.  Activity’s goals: aim to realize the activity of competitive intelligence or content curation 2.  Clients: users of the activity 3.  Process: steps to achieve the objectives of the activity 4.  Information sources: types of information sources used in the activity 5.  Actors: players involved in the process, other than clients 5
  6. 6. RESULTS ACTIVITY’S GOALS Competitive intelligence •  Several goals identified •  Maintain a competitive advantage •  Take strategic decisions •  Actionnable knowledge •  Etc. Content curation • No goal identified in the definitions • « Par envie, passion ou égo » (Deschamps, 2012) 6
  7. 7. RESULTS CLIENTS Competitive intelligence • Managers • Members of the organization • “Their information needs were NOT from their personal level, but from the needs of their organizations and clientele” (Jin & Bouthillier, 2008, 5) Content curation •  No client identified in the definitions 7
  8. 8. RESULTS PROCESS Competitive intelligence • Cyclic (Pellissier & Nenzhelele, 2013) Content curation • Linear (Bhargava, 2009) • No analysis (Lehmann & al., 2013; Abram, 2014) Planning Selection CollectAnalysis Dissemi- nation Identify Organize Share 8
  9. 9. RESULTS INFORMATION SOURCES Competitive intelligence • Human (Fuld, 1995) • Printed • Online Content curation •  Exclusively online (Bhargava, 2009) 9
  10. 10. RESULTS ACTORS Competitive intelligence •  Information professionals (Bergeron & Hiller, 2002; Moreau & Rodrigue, 2008) Content curation •  A content curator? Which profile? 10
  11. 11. DISCUSSION Compe&&ve  intelligence   Content  cura&on   Goals   Several   Not  specified   A  compe((ve  advantage?   Clients   Direct   Not  specified   Impact  in  the  organiza(on?   Process   Cyclic   Linear   No  analysis   Informa&on   sources   Human,  printed,  online   Exclusively  online   Actors   Informa>on  professionals   Content  curator   Role  of  informa(on  professionals?   Indicators 11
  12. 12. DISCUSSION AND TIME? •  Competitive intelligence: « Providing the right information, to the right person, at the right time, for the right decisions » (Porter, 1982) •  Content curation: Being the first to share! 12
  13. 13. CONCLUSION •  Content curation is: •  A new concept and a new practice •  Different from competitive intelligence •  Content curation could complement competitive intelligence in organizations •  Empirical research is needed to gain a better understanding about players and the role of content curation in organizations 13
  14. 14. •  Abram, S. (2014). Curation: buzzword or what? Information Outlook, 18(5), 25–27. •  Bergeron, P., & Hiller, C. A. (2002). Competitive intelligence. Annual Review of Information Science and Technology, 36(1), 353–390. •  Bhargava, R. (2009, September 30). [Blog]. Manifesto for the content curator: the next big social media job of the future? •  Dale, S. (2014). Content curation: the future of relevance. Business Information Review, 31(4), 199– 205. •  Deschamps, C. (2012). Les multiples facettes de la curation. Documentaliste-Sciences de l’Information, 49(1), 22–23. •  Garnier, A. (2012). La curation au coeur de l’entreprise 2.0. Documentaliste-Sciences de l’Information, Vol. 49(1), 46–48. •  Fuld, L. M. (1995). The new competitor intelligence: the complete resource for finding, analyzing, and using information about your competitors (2nd ed.). New York: Wiley. •  Jin, T., & Bouthilier, F. (2008). Information behavior of competitive intelligence professionals : a convergence approach. Proceedings of the 36th annual conference of the Canadian Association for Information Science (CAIS), Vancouver. •  Lehmann, J., Castillo, C., Lalmas, M., & Zuckerman, E. (2013). Finding news curators in twitter. Proceedings of the 22nd international conference on World Wide Web companion, 863–870. •  Moreau, I., & Rodrigue, J. (2008). La situation de la veille informationnelle dans les organisations gouvernementales. Documentation et Bibliothèques, 54(1), 5–14. •  Pellissier, R., & Nenzhelele, T. E. (2013). Towards a universal competitive intelligence process model. South African Journal of Information Management, 15(2), 1–7. •  Porter, M. E. (1982). Choix stratégiques et concurrence : techniques d’analyse des secteurs et de la concurrence dans l’industrie. Paris: Economica. REFERENCES
  15. 15. Elsa Drevon, Christine Dufour and Dominique Maurel École de bibliothéconomie et des sciences de l’information
 Université de Montréal elsa.drevon@umontreal.ca @elsadrevon https://ca.linkedin.com/in/drevonelsa Thank you! Questions?

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