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Learning Style Preferences  of Undergraduate Business Majors Academy of Business Research, Fall 2011 Atlantic City, New Jersey Jennifer Edmonds, PhD Dean Frear, PhD Wilkes University
Research Rationalization ,[object Object],[object Object]
The ‘New’ Traditional Learner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Pearlman, 2010) (Frear & Edmonds, 2011) (Pryor et. al., 2006)
Research Rationalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Rationalization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Background
BEHAVIORIST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COGNITIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HUMANIST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Categorization of methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEHAVIORIST Lecture  Reading Text and/or Other Materials Note-Taking Aids/Worksheets Question & Answer Sessions CONSTRUCTIVIST Guided instruction Discovery-based learning
Methodology ,[object Object],[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Undergraduate Business Students ,[object Object]
Undergraduate Business Students ,[object Object],[object Object]
Undergraduate Business Students ,[object Object],[object Object],[object Object],[object Object]
What are their Preferences for  Instructor Style ? ,[object Object]
What are their Preferences for  Instructor Style ? ,[object Object],[object Object]
What are their Preferences for  Classroom Activities ? ,[object Object]
What are their Preferences for  Classroom Activities ? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
What are their Learning Style Preferences? I prefer this method I do not prefer this method = 1 = 0
 
What are their Learning Style Preferences? I prefer this method I do not prefer this method = 1 = 0
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],As of yet, basic demographics do not have an impact on student preferences.
Future Research

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Undergrad Learning Style Preferences

  • 1. Learning Style Preferences of Undergraduate Business Majors Academy of Business Research, Fall 2011 Atlantic City, New Jersey Jennifer Edmonds, PhD Dean Frear, PhD Wilkes University
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  • 21. What are their Learning Style Preferences? I prefer this method I do not prefer this method = 1 = 0
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  • 23. What are their Learning Style Preferences? I prefer this method I do not prefer this method = 1 = 0
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