APLD Chapter symposium presentation

1. APLD Sponsorship 2010 CHAPTER SYMPOSIUM

2. Why sponsor? Build Business Relationships Build Public Relations Build Income

3. Past six years of sponsorship income

4. What extra income could your Chapter use? Extra $2000 – $20,000 + for specific training or workshop? upgrade Chapter website? support member participation in home show/expo? reimburse mileage to volunteers? many other Chapter programs and expenses

5. APLD Sponsorship Policy Chapter Sponsorships APLD encourages the Chapters to find innovative means by which to offer programs and events at a reasonable or subsidized rate for its members. Development of Chapter sponsorship programs is an innovative means to do this.

6. Chapter sponsorship policy: May be for specific program, event or overall support of the Chapter All sponsorships must be communicated with headquarters when the quarterly financial reports are submitted Chapters are to look for sponsorships from local businesses and not solicit those businesses with either a national or international presence, unless that business has approached the Chapter directly. The Chapter should inform the potential Chapter sponsor of the APLD Sponsorship Program opportunity.

7. Chapter sponsorship policy continued: Chapters are required to review the last two previous years of sponsors for APLD and are prohibited from contacting those companies, unless they obtain approval from the sponsorship chair. Upon request, APLD will supply mailing labels of Chapter members to the Chapter sponsorship volunteer/chair/contact person. This action can be requested on a quarterly basis following receipt of the Chapter’s quarterly financial statements. The labels will be send to the business by the Chapter contact person and will further support communication between the Chapter and the sponsoring business.

8. Who to sponsor Local/state businesses(may carry national products) ie. Local stoneyard may carry Belgard ie. Local nursery may carry Monrovia National companies (when they come to you & tell them about APLD sponsorship program) Check APLD sponsor lists for last 2 years

9. 2009 APLD Sponsors Exclusive Platinum Sponsor Monrovia Gold Sponsor FX LuminaireNovalis Silver Sponsor Bartlett Tree Experts Bronze Sponsor Duracraft Inc. Kellogg Garden Products Vectorworks Landmark/Nemetschek Event Sponsor BioNova Natural Pools Cascadian Nurseries CAST Lighting Elements International Iseli Nursery J Frank Schmidt & Son Oregon Assoc. of Nurseries Terra Nova Nurseries Timber Press Unique Lighting Systems Water Shapes

10. 2008 APLD Sponsors Main Sponsor Monrovia Exhibitor Showcase Sponsor Bartlett Tree Experts Bisco Brent & Becky’s Bulbs CAST Lighting Duracraft Inc. Garon Fence/Bedford Ironworks Hardscrabble Farms Outdoor Lighting Perspectives Rhodes Architectural Stone Rin Robyn Pools SavA Tree Smith & Hawken Sunny Border Nursery TournesolSiteworks Unique Lighting Systems VectorWorks Landmark/Nemetschek Water Shapes

11. How to sponsor Enjoy the process – meet business professionals, make Chapter income and get the word out about APLD Develop program Benefits for business – advertising venues, events where sponsors are included etc. (WIIFM) Develop program – events where Chapter needs sponsors or levels for yearly participation What fee to charge sponsors? Base fees on your market and benefits your Chapter is offering Application to sign up (see copy of CA application)

12. How to sponsor - continued Make list of potential sponsors Call/personal visit and/or email the information Tell business about APLD with details of your Chapter Ask if landscape designers & designer’s clients are good target market Share benefits of your Chapter’s program Give details of 2-3 choices - levels of sponsorship (example: gold, silver & bronze levels) Ask “Is this something you would be interested in?“ (now be quiet and let them speak!)

13. How to sponsor - continued Follow-up – keep track of who you contacted and the phone #, email, person you spoke to, website, address and which APLD member made the contact Follow-up – send thank you letter (see CA letter handout) Meet expectations – do more than promised Keep sponsors happy and they will come back year after year – makes future enrollment easy!

14. Meet the Platinum, Gold and Silver sponsors of APLD who could be with us here today.