1.
This work is licensed under a Creative Commons
Attribution 3.0 Unported License.
Social Media
Dr Bex Lewis, Digital Fingerprint
http://www.slideshare.net/drbexl/social-media-
romania-day-4

2.
• In groups of 4, create a video about an issue (faith-based) you are
passionate about – e.g. homelessness, social
justice, mission, evangelism.
• Agree as a class the maximum length the videos can be
• Negotiate amongst groups so each group has a different focus
• Place the video on YouTube & promote with social media
• The videos should demonstrate learning from this week, some
research into the topic, seek to „show, rather than tell‟ (avoid
preaching!) – ideas for solutions if we work together
• Write an individual blog post for the class/college blog to „reflect‟
upon what you did, what was your message, who was your
audience, why you made the decisions to include/exclude certain
information/messages, how you built upon pre-existing information
in this area, what you collected that was new, and how the group
worked together,
Assignment

3.
BLOGGING
9.00-10.30am

4.
What is a blog?

5.
• A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflections, comments and hyperlinks
• Commentary/news on a particular subject
• Text/Image/Links including media
• Interactive, especially comments
• Potentially informal tone
Blog Characteristics?

6.
Get Inspired!

7.
• http://www.google.com/blogsearch
• http://technorati.com/blogs/directory/
http://www.blogcatalog.com
• http://globeofblogs.com
• http://www.blogarama.com
• http://www.networkedblogs.com/topic/Romani
a
Search Blogs: What do
you like/not like?

8.
Like/Don‟t Like

9.
Why Blog?

10.
http://youtu.be/livzJTIWl
mY

11.
• What message do you want to get across?
• What action do you want to be taken?
• What event might you want to promote?
• What might you want to reflect upon?
So – DISCUSS – why blog?

12.
Why a College blog?

13.
PLATFORMS

14.
Blogger.Com

15.
Tumblr.com

16.
Logging into WordPress
http://youtu.be/Sj08kKXxjCw

17.
http://www.slideshare.net/drbexl/
blogging-with-wordpress-for-
odhe-jan-13

18.
Author Bio …

19.
Site Title/TagLine/TimeZone

20.
Dashboard  Pages  About
Page

21.
• Who is this site by?
• What is it about?
• Who is it for?
• When is it updated?
About: Briefly Think…

22.
New Post

23.
Editing Bar

24.
Editing Mode

25.
Add a Link

26.
Add Email

27.
Insert Media (p3-5)

28.
Copyright!

29.
• http://seedresources.co.uk/
• http://www.sxc.hu/
• http://www.flickr.com/creativecommons/
• http://www.rgbstock.com/
• http://commons.wikimedia.org/wiki/Main_Page
• http://www.freebibleimages.org/
• http://www.goodsalt.com
• http://www.wikipaintings.org/
Image Sources

30.
BLOGGING: 2
11.00am-12.30pm

31.
Add Video

32.
Embed Code

33.
What Content Works?

34.
• “See what we‟ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites, etc)
• Challenging ideas for debate
• Interviews (Text, Audio, Video)
• „Best Of‟ Content
• „How-to‟ Posts
• 10 things you can…
• Guest Posts

35.
http://www.slideshare.net/rohitbharga
va/the-25-basic-styles-of-blogging-
and-when-to-use-each-one

36.
• Theological Debate: How can God be at the same time, Father, Holy
Spirit & Son?
• Click-Journalism: De-professionalism. Exclusive interview with
expert academia/journalism
• Best Christian films in 2012
• 32 Rules for Creating a Logo
• Top 5 Journalism Schools in Romania
• Interview with Toby Mac (DC Talk)
• Dos & Don‟ts in Photography
• Photography Contests
• Media Resources, e.g. How to make a web banner
• Expository Preaching: Thematic Preaching using chapters
Blog Post Ideas…

37.
• 300-800 Words
• Internal Headings/Bolded Sentences
• At least 1 image
• 1 idea per post, around KEYWORDS
• Headline = assume reader won‟t read article
• Careful „twists‟ on words, don‟t mislead
• Clarify if it‟s a personal opinon
• Spelling/Grammar
What does a blog post
look like?

38.
Categories & Tags

39.
•Devise 8 „top-level‟ categories
•Devise 20 core tags
• These can develop
organically, but it‟s good to be
clear at the start.
Exercise

40.
Comments

41.
Themes

42.
Widgets/Plugins

43.
BackUp

44.
Let‟s Get Strategic

45.
Site Purpose

46.
•Return to “About” –
what is the PURPOSE of
your blog?
Exercise

47.
Define Audience
http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats

48.
• Have you stopped to consider the cultural colloquiums
and references you make in your blog writing which are
country, region, or age specific?
• If you are writing for a very specific audience, then use
terms and phrases they will recognize and identify with.
Identifiable cultural colloquialisms connect people. When
they understand the reference, you hold their attention
and can move forward with the subject matter. There is
no confusion.
• Still, watch for colloquial phrases and asides that don’t
add to your blog writing. We often throw in metaphors
and similes that don’t add to the content but stylize it.
http://www.blogherald.com/2007/
05/04/are-you-really-writing-for-
your-blog-audience/

49.
• Male/Female?
• Age? • http://en.wikipedia.o
• Culture/Nationality? rg/wiki/Persona_%2
• Beliefs? 8marketing%29
• Academic Level? • http://heidicohen.co
• Attitudes/Behaviour m/marketing-
? persona/
• Friendship Group?
Define Your Audience

50.
• How often do you want to blog?
• How much time do you have to blog?
• How often is there new information?
• Be CONSISTENT – minimum once a
week
• Who else can help you blog?
• Be prepared to pre-set blogs to publish
whilst you’re on holiday
Timing

51.
Keep People Reading

52.
• Pull vs Push content
• Interesting content
• Regular schedule (set posts in advance)
• Take comments seriously
• Social media – especially Twitter
• Comment on others blogs
• Offer thought leadership
• Post URL on printed materials.
How do you get people to
read your blog?

53.
http://bigbible.org.uk/tag
/31daystabb/

54.
SOME OTHER TOOLS
1.30-3.00pm

55.
Geocaching

56.
Do.Com

57.
Doodle

58.
Survey Monkey

59.
Google Forms:
http://youtu.be/IzgaUOW6GIs

60.
Dropbox

61.
Slideshare

62.
Google Docs:
http://youtu.be/iwmG43D0vD4

63.
Online Meetings

64.
Pinterest

65.
Picmonkey

66.
Flickr

67.
AudioBoo

68.
LiveStream

69.
Screenr

70.
MailChimp

71.
Storify

72.
Skype

73.
BOOKMARKING

74.
Digg

75.
Delicious

76.
Reddit

77.
@drbexl @digitalfprint @bigbible

78.
http://www.sxc.hu/photo
/1327659