1.
Health Education
Principles and Concepts
Prepared By Dr.Anees AlSaadi
CMTP R4
Jan. 2014
1

2.
Health Education Principles and
Concepts
• Outline:
– Definition of Health Education.
– Aim and Specific Objectives of Health Education.
– Main principles of Health Education.
– Types of Health Education.
– Different approaches in Health Education.
– Stages of Health Education.
2

3.
What is
the Definition
of
Health
Education …?
3

4.
Health education is any combination of learning
experiences designed to help individuals and
communities improve their health, by increasing
their knowledge or influencing their attitudes.
4

5.
Health Education Principles and
Concepts
Teaching process providing basic knowledge
and practice of health, so as to be
interpreted into proper health behavior.
5

6.
What are
the Aims
of
Health Education …?
6

7.
Health Education Principles and
Concepts
Health promotion
and disease
prevention.
Utilization of
available
health
services.
Aims of
Health
education
Early diagnosis
and
management.
7

8.
Specific Objectives of Health
Education
To increase knowledge of the factors that affect health.
To encourage behavior which promotes and maintains health.
To enlist support for public health measures, and when necessary,
to press for appropriate governmental action.
To encourage appropriate use of health services especially
preventive services.
To inform the public about medical advances, their uses and their
limitations.
8

9.
What are the main Principles of Health
Education ….. ?
9

10.
Health
Supported by the latest knowledge from research.
Education
Main
principles A systematic, comprehensive and consistent
activity.
Adapted to age, gender, education and particular
health, mental or social problems of an individual
or community.
Encourages personal investment of an individual.
Respects environment/culture of an individual.
10

11.
What are the Types of Health
Education ….?
11

12.
Types of Health Education
• Primary Health Education.
• Secondary Healthy Education.
• Tertiary Health Education.
12

13.
What are the Different Approaches
to Health Education ….?
13

14.
Approaches To
Health Education.
Individual Approach
Counseling.
Clinic Consultation.
On-site Visit.
Group Approach
Mass Approach
Lectures.
Radio, T.V
Group Or Panel
Discussion.
Newspapers.
Workshop,
Seminars.
Printed Materials.
Internet
14

15.
Individual Approach
PROS
Credible
CONS
Expensive
Permit 2 way discussion.
Time consuming.
Can be motivational,
influential and supportive.
Limited audience.
Most effective for
teaching, care and helping.
15

16.
Group Approach
PROs
Familiar, trusted and
influential.
CONS
May not provide personal
attention.
Provide motivation/ support
more than media alone.
Needs approval from
organization.
Can be inexpensive.
Can be costly and time
consuming.
Offer shared experiences.
Reach large intended
audience in one place.
16

17.
Mass Approach
Mass
Media
PROS
CONS
Newspapers
Reach braid intended
audience rapidly.
Larger circulating papers may
take only paid advertisement.
Can convey health
Exposure is limited only to one
news /break thoughts way.
more thoroughly than
T.V.
Article placement requires
Intended audience has contacts and may be time
the chance to clip,
consuming.
reread, contemplate
and pass along
17
martials.

18.
Mass Approach
Mass PROS
Media
Radio
CONS
Range of intended audiences with
known listening preference.
Reaches smaller intended
audiences than TV.
Opportunity for direct intended
audience involvement.
Public service ads run infrequently
and at low listening times.
Distribution is inexpensive.
Many stations have limited
formats that may not be
conducive to health messages.
Advertisement can be inexpensive.
Difficult for intended audiences to
retain or pass on material.
18

19.
Mass Approach
Mass
Media
PRONS
CONS
TV
Reaches potentially the largest and
widest range.
Advertisement is expensive to
produce.
Combination of audiovisual is
effective in emotional appeals and
demonstration of behaviors.
Running infrequently and in low
viewing times.
Can reach low in come audience.
Message can be obscured by
commercial culture.
Specific programs can reach
specific intended audience.
Some stations reach small intended
audience.
Opportunity for direct intended
audience involvement.
Promotion can result in huge
demand.
Difficult to retain or pass on
19

20.
Mass Approach
Mass
Media
PRONS
CONS
Internet
Reach large number of people rapidly.
Can be expensive.
Updated and disseminated information.
Control information provided.
Many people do not have
access to internet.
Tailor information specifically for
intended audience.
Intended audience must be
proactive.
Can be interactive.
May require monitoring.
Demonstration can be by audiovisual
and graphs.
May require maintenance
over time.
Can use banner advisement to direct
intended audience.
20

21.
How we can Select the Appropriate
Approach ….?
21

22.
The Goal And
Objectives
Cost
Target Group
Current Interest
Health Needs
Settings And
Activities
How Can The
Approach Be
Used Most
Effectively
22

23.
Basics of Counselling
http://fiupsychology.com/counseling.htm
23

24.
Stages For
Health
Education
Stage of Sensitization
Stage of Publicity
Stage of Education
Stage of Attitude change
Stage of Motivation and Action
Stage of Community Transformation (social change)
24

25.
25