The presentation I gave at Meet Content meetup in Cracow, on January 10, 2017.
Is UX writing about writing only? What’s necessary to support design with the right words? Insights that will help you build foundations for your writing in the GUI (graphical user interface). You’ll discover:
• Why your brand’s voice is the core for building experiences.
• How to create messages that don’t stress out anybody.
• How to ensure your GUI labels are clear and complete.
You can also count on some proven tips for wordsmithery.
Polish version: https://www.slideshare.net/dr0dr/ux-writing-tajniki-i-techniki