Boost Conversions and Raise your Revenues with A/B testing in Rails: Motivations: * Products with highly relevant messaging find their way into the hands of people happy to pay for them. * Gain insight into which features of your product resonate most with customers. * Validate market appetites for different flavors of product messaging. * Propose alternate layouts without compromising overall design goals. * Automation skills harmonize well with product and marketing groups in this arena.