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1 journ pr ad italy 07
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7. Public Opinion forming and changing Newspapers, TV, radio, Information Agencies Informing ( socially significant information ) Journalism Result Means Function
8. Awareness, Opinion, Attitude buying|elling of good or service Mass media, Outdoors, other special advertising tools Delivering information paid by advertiser Advertising Result Means Function
9. Public attitude image reputation Mass media, special events, personal communication etc. Attitude and behavior formation and change PR Result Means Function
13. ADVERTISING Public organization, state institution State institution, political party, political leader Good or service producer Advertiser free paid paid Distribution общечеловечес-кие ценности Power, political ideology, political program, political leader Good, article, service Subject social political business
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15. Object (Receiver – Audience) Consumer/ buyer of good/ service Target audiences, public groups Mass audience ( readers, listeners, spectators, onlookers ) Advertising PR Journalism
16. PR – target groups PR target groups Consumers of good/ service Power institutions Mass media Public organizations, NGO’s Company’s staff Local communities, General population Business partners and competitors
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18. Director Commercial department Editor in chief Advertising dpartment Distribution Deputy editor 1 Departments Politics Accountant Economics Social life Spots Culture Deputy editor 2 Corrector Bild-editor Layout manager
19. PR - agency President Commercial director Publishing department Project managers Accountant, media buying, etc.
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