My presentation at Podcamp Nashville on Business Podcasts and Marketing

1. Brewing Up Business Podcasts and Marketing Business podcasts and how they’re different from REAL podcasts. -and- Marketing for ALL podcasts.

4. Marketing Your Podcast Think outside the box.

8. How Many People Listen to Your Podcast? You look at your stats to find out, right? You can’t manage what you can’t measure.

10. 334 Subscribers got this feed on February 2nd.

12. 162 people downloaded files. 104 downloaded Show 101.

14. Where else do Stats come from? Other Directories MP3 players, Spiders, Crawlers, etc. Don’t Forget The Other Sources! Feedburner.com Pretty RSS feed Podcast Listener Yoursite.com RSS feed File.mp3 Podcast Listener

15. Look at your Logs 748 on Feb. 2 is a LOT better…

17. Put on your big boy stat pants.

18. 104 downloaded Show 101? Logs show 166 downloads. Love the logs.

21. Your Server Feed Server Other Servers RSS Logs Website Feed/Site Stats Account Stats Logs RSS Files How it really works… Server Stats Media Server Files Logs Server Stats

22. The Business Podcast Let’s Leave Reality Behind, Shall We?

26. Wants vs. Needs Guess who wins, Wants or Needs?

31. User logs in to website, or registers for feed. A USERID is assigned to them WITH (login) OR WITHOUT (cookie) THEIR KNOWLEDGE. Example: joeuser USERID is encrypted with hash key giving a unique PodcastID (PID) that other users can’t figure out. User doesn’t know this is going on. Joeuser becomes abc234Qe3 Feed Link is presented to them as ITPC link with PID. This causes auto-subscribe with iTunes. You CAN’T subscribe without registering. User doesn’t see this. Subscribe itpc://yourpodcast.com/feed.php?pid=abc234Qe3 The only thing user sees is your Podcast Title. You have to look at Show Description to see actual URL