3. Introduction
• Pantaloon Retail (India) Limited, is a large Indian retailer, part of the Future
Group.
• Operates in multiple retail formats in both, value and lifestyle, segments of
the Indian consumer market.
• Kishore Biyani, (MD & CEO)
• Headquartered in Mumbai.
• The company has over 1,000 stores across 71 cities in India and employs over
35,000 people.
• As of 2010, it was the country's largest listed retailer by market capitalization
and revenue.
5. Marketing Mix
Product
• E-commerce: Pantaloon’s website Futurebazaar.com has revolutionized the e-commerce business in India.
• It offers a wide range of products at affordable prices.
Price
• Pantaloons India has brought a whole new revolution when it comes to pricing strategies.
• which is evident through the success of its Big Bazaar and Food Bazaar outlets.
Place
• The company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and
65 rural cities with taking over Aadhar.
Promotion
• They use magazines, newspapers, television, radios, internet etc for promoting the brand. They have joint ventures
and alliances with many companies to promote the brand.
• Seasonal Discounts, Sales Discounts during Festivals are offered to attract consumers.
6. Retail Location
• Pantaloons has established its presence with stores not just in the metros, but
also in smaller towns.
Zirakpur, Punjab
7. Site Location
• The major cities where the stores of
Pantaloons India are located include
Delhi, Mumbai, Pune, Ahmedabad,
Bangalore, Kolkata, Hyderabad
and many more.
9. Supply Chain Management
• Pantaloon supply chain management involves planning, merchandizing
sourcing, standardization, vendor management, production, logistics, quality
control, control replacement.
• Pantaloon supply chain management provides us flexibility to adapt to
changing patterns in consumer behavior and Pantaloon ability.
10. Customer Relationship Management
• They encourage repeat customer visits through their unique
offers and special sale days.
• Future Group has taken the whole concept of customer loyalty
to the next level by joining hands with PAYBACK.
• PAYBACK is India’s largest and one of Europe’s most successful
multi-partner loyalty programs.
• With PAYBACK, customers can shop, save and get rewarded.
• This program enables consumers to collect millions of points
across online and offline partners – with just a single card.
12. Merchandise Assortment
• Category managers look at sales and margins of each brand in a category.
• The whole idea of category is to create products across length and breadth of
a category at different price points, fabrics, design, shape, seasons, colour and
size.
13. Product Offerings
Man’s Wear Ladies Wear Kid’s Wear Accessories
• John Miller • Honey • Chalk • Cosmetics &
• JM Sports • Akkriti • Bare 7214 Fragrances
• Bare Denim • Annabelle • Lilliput • Jewellery
• Rig • Mix & Match • Blue Sky
• Ajile • Ajile (Sunglasses and
Watches)
• Lombard • Rig
• All • Rangmanch
• Mytee
• Bare Leisure
16. Pricing
Since pantaloons provides products to a potentially large number of customers at
affordable prices, it falls in the High Turnover – Low Margin Category.
17. They propose to provide branded products at 10% less than the MRP and
20% off on the local brands, which is similar to what has been carried out in
Big Bazaar.
19. Store Layout
Pantaloons follows a free form store layout. No particular format is followed anything is placed
anywhere but strategically.
Ground Level First Level Second Level
• Ladies Formal • Spring (Designer wear for men • Men’s Occasion’s Wear
• Ladies Denim • and women)Ladies Formal • Men’s Formal
• Cosmetics and Fragrances • Ladies Ethnic • Men’s Ethnic
• Fine Jewellery • Night ware and Lingerie • Denim Wear
• Blue Sky (Sunglasses and • Kids Wear • Men’s Casuals
Watches) • Infant Necessities • Active Wear , Sporting Goods
• Fashion Accessories • Toys • Teen Boys
• Customer Service Desk • Footwear • Men’s Washroom
• Ladies Wash Room • Drinking Water
• Drinking Water
22. Exterior Store Design
• The exterior appearance of a store silently announces what customers can
expect inside.
• Good exterior visual merchandising attracts attention, creates interest and
invites the customer into the business.
23. Interior Store Design
• Flooring and Ceiling • Graphics & Sing ages
• Lighting • Music
• Store Security • Colour & Fragrance
