David Papworth

Greater New York City Area United States

Co-Founder, Creative Cultivator

Technology / Software / Internet

2mrw is a company that has been created to react to what we see as a major shift in branding and marketing communications. As users become more tuned in and more in control of what they engage with and when they choose to engage, our role at 2mrw is to help brands identify their brand promise that will serve as the connection point to their audience, and then bring it to life in intriguing and engaging ways. At 2mrw we do not have a creative department. Creativity is woven into the fabric of the organization and everyone in the organization, regardless of title, is seen as creative. My role is to lead the creative vision of the organization, and also to develop and evolve the right env...