The document provides 5 tricks for small businesses to use content marketing effectively. It discusses: 1) Solving customer pain points through "how-to" content that answers common questions 2) Writing content that serves the dual purposes of providing value to customers and generating traffic/leads for the business 3) Strategically syndicating content across social media in a planned manner over time for maximum exposure 4) Using more visual content like images, videos and infographics which tend to get shared more online 5) Engaging with readers on a consistent basis through email newsletters and social media to build loyalty over time.

1. [Foolproof] 5 A publication of:
CONTENT
MARKETING
Tricks for Your Small Business

2. INTRO
As a small business owner, you might not have a huge marketing budget or the
monetary resources to plunge into expensive marketing efforts like billboards and TV
advertisements. Therefore, it is essential that you equip yourself with the knowledge
to create effective content marketing campaigns, which result in:
1. More Traffic & Leads
2. More Conversions & Sales
3. More Customer Engagement & Loyalty

3. INTRO
In addition, the nature of your content gives a face and voice to your business.
As the marketing environment advances, customers now have more and more buying
power. They are looking for companies, services and solutions that make them feel
valued through responsive and exciting content!
Here are 5 Foolproof Content Marketing Tricks for Your Small Business which will
teach you how to effectively use content to promote growth and development for your
small business.

4. 1. Solve Pain-Points by
Answering Questions
Google Hummingbird will be
glad that you did!
Here's what I mean...

5. Google is King...
Hummingbird is Google's new search algorithm they introduced in September
of 2013. The entire purpose of this search re-vamp was for precision. Rather
than just paying attention to a few keywords in a user search query, it uses
the entire search phrase to match content to their search.
… ergo, the better you solve pain points by answering questions, the more
likely your content will be matched up with a users search query.

6. Google is King...
Hummingbird is Google's new search algorithm they introduced in September
of 2013. The entire purpose of this search re-vamp was for precision. Rather
than just paying attention to a few keywords in a user search query, it uses
the entire search phrase to match content to their search.
… ergo, the better you solve pain points by answering questions, the more
likely your content will be matched up with a users search query.
You can do this by
writing what we call,
'how to' content.

7. Google is King...
Hummingbird is Google's new search algorithm they introduced in September
of 2013. The entire purpose of this search re-vamp was for precision. Rather
than just paying attention to a few keywords in a user search query, it uses
the entire search phrase to match content to their search.
… ergo, the better you solve pain points by answering questions, the more
likely your content will be matched up with a users search query.
You can do this by
writing what we call,
'how to' content.
… and it's really
simple

8. Google is King...
Hummingbird is Google's new search algorithm they introduced in September
of 2013. The entire purpose of this search re-vamp was for precision. Rather
than just paying attention to a few keywords in a user search query, it uses
the entire search phrase to match content to their search.
… ergo, the better you solve pain points by answering questions, the more
likely your content will be matched up with a users search query.
Ooooh! Here’s a
new object that just
“appeared” on
the right!
… And another, on
the left!
How-To Content
This is one of the safest and most convenient content avenues at your disposal
and it can generate insane traffic and quality leads. Your target audience is wide
spread on the internet and they are constantly looking for things that can make
their lives easier. This explains why the majority of searches start with the words
‘how to’ (and similar phrases.)

9. Statistic
90% of consumers find custom content useful and 78% believe
that organizations providing custom content are interested in
building good relationships with them.
Source: TMG Custom Media

10. But what do they want to know?
The easiest way to figure out what you should base this ‘how to’
content on, is by simply listening to customer requests.
John Lee Dumas of 'Entrepreneur on Fire' has always used email
marketing as a way to survey his audience (via auto-responders,) to
see what their biggest entrepreneurial and marketing challenges
are.
He then takes that information and creates content surrounding
those customer pain-points. (Which explains why Entrepreneur on
Fire generates over $200K a month from their content.)

11. But what do they want to know?
You can also look around on social media platforms and Google
Trends to have a better idea what the content should be about.
Either way, providing relevant answers, guidance and solutions via
‘how to’ content is one of the easiest ways to grow your small
business with content.

12. 2. Write Content With
Purpose
Not purpose just for you, but
also your customer.
Here's what I mean...

13. You're writing for a reason...
Many times, business owners become so immersed in creating
content, that they forget why they started writing on a topic in the
first place.
You need make sure you are focusing on the quality and purpose of
content, over the quantity of content.

14. Your Content Serves 2 Purposes
To provide ROTI (return on time invested,) for your user. The content
that you create needs to literally be worth the customers time
invested while they are engaging with your brand. This could mean
providing information for them or even solving a pain point.
To provide quality traffic and lead generation for your small business.
1.
2.

15. Your Content Serves 2 Purposes
To provide ROTI (return on time invested,) for your user. The content
that you create needs to literally be worth the customers time
invested while they are engaging with your brand. This could mean
providing information for them or even solving a pain point.
To provide quality traffic and lead generation for your small business.
1.
2.
And yes, in that specific order. It
is your job to produce content
that first serves your user.

16. While you don’t need to bombard your customers with cheesy sales pitches, you
do need to remind them politely by the end the content piece that there is
something they need to do. That could mean:
Buying a product, or checking out a new one.
Downloading Something
Filling out a Form or Signing Up for Something
Subscribing to Your Newsletter

17. When in doubt...
Ask for the subscribe
At the end of the day, the purpose of your content all
depends on what you had in mind when you started creating
the content.
Whatever you plan to ask your readers to do, make sure you
have a call to action that is concise and attractive and
doesn’t end up pushing the customers away. Contrary to
popular belief, it isn’t always effective to blatantly pitch
sales, so craft your call to actions creatively.
If you don't know what you should call your reader to do, at
the very least, ask them to join your mailing list. That way,
when you do have something of value to provide, you have
their information at hand.

18. 3. Syndicate Content on
Social Media
Not just once...but over and
over and over again.
Here's why...

19. If no one sees it...
It's like it doesn't exist!
There is a difference between simply being
active on social media, and strategically
syndicating your content.
The first increases interaction and
engagement, while that latter increases your
leveraging power to generate leads.
The guys over at Fizzle suggest that your
content marketing efforts should be split into
20% creation and 80% promotion.
Promote your content!!

20. If no one sees it...
It's like it doesn't exist!
There is a difference between simply being
active on social media, and strategically
syndicating your content.
The first increases interaction and
engagement, while that latter increases your
leveraging power to generate leads.
The guys over at Fizzle suggest that your
content marketing efforts should be split into
20% creation and 80% promotion.
Promote your content!!
I use
Hootsuite!

21. Statistic
On Facebook, only 10-15% of your fans see your content when it
is posted. On Twitter (and everywhere else,) it is less than 20%
Source: Jon Loomer Digital & Twitter Co.

22. Now, don't go crazy!!
When I say to post your content over and over and over, I am talking
strategically.
When I release an article, it goes into a syndication pattern where I
post it 3 times a week for the first month (all with different post
copy,) and then 1 time per week for the next few months.

23. Now, don't go crazy!!
When I say to post your content over and over and over, I am talking
strategically.
When I release an article, it goes into a syndication pattern where I
post it 3 times a week for the first month (all with different post
copy,) and then 1 time per week for the next few months.
I only do this for 'timeless' content. The type of content that can be read
now, and then again in a few years, and it would still appear relevant and
valuable to the reader. If you write about current news, your syndication
will look different.

24. 4. Use More Visual
Content & Media
Sorta like this Presentation
you are currently viewing
Here's why...

25. VISUAL CONTENT
Is Powerful
It is pretty simple. People share pretty stuff.
Photos, videos, and especially info-graphics/presentations are
effective and important ways to push content on your website
and social media pages, while maximizing your viral
marketing efforts.
You can post visual content of anything from a product/service
you might be offering, to new industry data/trends that you want
to show before any of your competition does. When using
info graphics, be sure that they are vertical graphics. Neil Patels data shows that vertical infographics
are shared almost 30% more on twitter and embedded on other sites over 40% more.

26. VISUAL CONTENT
Is Powerful
It is pretty simple. People share pretty stuff.
Photos, videos, and especially info-graphics/presentations are
effective and important ways to push content on your website
and social media pages, while maximizing your viral
marketing efforts.
You can post visual content of anything from a product/service
you might be offering, to new industry data/trends that you want
to show before any of your competition does. When using
info graphics, be sure that they are vertical graphics. Neil Patel's data shows that vertical info graphics
are shared almost 30% more on twitter and embedded on other sites over 40% more.
In just over 2 years, info graphic
searches have increased over
800%

27. 5. Engage Your Readers
On a Consistent Basis
...if you want a continually
growing readership base
that is.
Here's what I mean...

28. Statistic
Annuitas Group
“I will make a 47%
larger purchase if
you nurture me...”
- Potential customer

29. oh...hey there potential customer
What is the point of providing valuable content if you don’t
continually engage those individuals reading it?
By engaging with your readers, you can let them know what your
business has been up to lately, things to look forward to, deals and
offerings, etc.
But be careful; if your customers only hear from you when you want
something from them, you are gradually going to push them away.

30. You have 2 good options to accomplish this
Engage &
Nurture!

31. You have 2 good options to accomplish this
Engage in Email - Send consistent, concise, and well-structured
newsletter broadcasts and make sure you put in
relevant content links to some recent articles that just
might guide their buying characteristics. It may take a
customer months of reading your content before finally
converting.
But the point is that they are nurtured throughout the
process. Your sales funnel is in place for a reason, and you
have to accept that some people will be in the top of it for a
while.
1.
Engage &
Nurture!

32. You have 2 good options to accomplish this
Engage in Email - Send consistent, concise, and well-structured
newsletter broadcasts and make sure you put in
relevant content links to some recent articles that just
might guide their buying characteristics. It may take a
customer months of reading your content before finally
converting.
But the point is that they are nurtured throughout the
process. Your sales funnel is in place for a reason, and you
have to accept that some people will be in the top of it for a
while.
Engage on Social Media – They key here is to not be mundane. A lot of people think
that just liking, re-tweeting, or favorite'ing is enough. It isn't – talk to them, use their
name, research their bios...engage with your customer not their social profile.
1.
2.
Engage &
Nurture!

33. Conclusion
Consistency is the key to effectively utilizing content for your small business - you need
to find something that your customers love viewing and you are able to provide
effectively. Building an engaged and active community of readers and viewers takes
time but the reward is priceless and will send your CLV through the roof!
Remember, great content means:
1. More Traffic & Leads
2. More Conversions & Sales
3. More Customer Engagement & Loyalty

34. BY Derek Palizay.
@DerekPalizay

35. So you have a great business and want to
drive more leads with content marketing?
can help with that.

36. Share This Content!
Contact me for a free content marketing strategy –
no strings attached:
dpalizay@gmail.com
Thanks for viewing!