In this slide show, I will show you, How to TAKEOFF (UP ABOVE THE HIGH) in digital marketing from the left off (HOW TO) end and Why should move forward. Coverage topics: Takeoff (UP ABOVE THE HIGH) level of a website in digital marketing & Search, searches, social media, content, search ads & social media ads, search ads v/s social media ads, content marketing, Content Marketing Statistics, lEAD GENERATION STATISTICS, ADVERTISING STATISTICS, WEB TRAFFIC (ORGANIC & PAID), WORLD WIDE SOCIAL MEDIA USER STATUS (2019,2020 TILL) & DIGITAL MARKETING SERVICE quote. Author: Momenul Ahmad is the owner of The SEOSiri.com SEO, SEO Copywriting, SMM, SEM, SMO, Marketing, Content Marketer @ seosiri.com, the one who helps biz's To Gen Lead & Love Social Networking. Online marketing and advertising expertise famed and named him as an SEO Consultant Momenul Ahmad (https://www.linkedin.com/in/seofixup/) Search Engine Market Share United States Of America: Source URL- https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america Why google on the top in search? We wanted to know how users feel about Google in general, especially given all the recent changes to Google’s search results. 68 percent of respondents stated that they feel the quality of Google’s results have improved over time, and the majority of respondents don’t have specific complaints about Google, Among those respondents who do have issues with Google, the most common complaints involve Google showing too many ads, prioritizing content from large corporations, making it harder for small businesses to compete; and showing too many Google-owned assets within the results, Source- https://moz.com/blog/new-google-survey-results Note- More textual content will be cover on https://www.seosiri.com (stay tune) Thank you

1. TAKEOFF (UP ABOVE THE HIGH) LEVEL OF A WEBSITE IN DIGITAL MARKETING &
SEARCH, SEARCHES, SOCIAL MEDIA, CONTENT, SEARCH ADS & SOCIAL MEDIA ADS,
SEARCH ADS V/S SOCIAL MEDIA ADS, CONTENT MARKETING, CONTENT MARKETING
STATISTICS, LEAD GENERATION STATISTICS, ADVERTISING STATISTICS, WEB
TRAFFIC (ORGANIC & PAID),
WORLD WIDE SOCIAL MEDIA USER STATUS (2019,2020 TILL) & DIGITAL
MARKETING SERVICE QUOTE
IN THIS SLIDE SHOW, I WILL SHOW YOU, HOW TO TAKEOFF (UP ABOVE
THE HIGH)
IN DIGITAL MARKETING FROM THE LEFT OFF (HOW TO) END AND WHY
SHOULD MOVE FORWARD.
Coverage topics:
SEO Siri

2. AUTHOR
Momenul Ahmad is the owner of The SEOSiri.com
SEO, SEO Copywriting, SMM, SEM, SMO, Marketing, Content Marketer
@ seosiri.com, the one who helps biz's To Gen Lead & Love Social
Networking.Online marketing and advertising expertise famed and named
him as an SEO Consultant Momenul Ahmad
#seosiri
2

3. SEARCH ENGINE MARKET SHARE UNITED
STATES OF AMERICA
Source URL- https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america

4. WHY GOOGLE ON THE TOP IN SEARCH?
WE WANTED TO KNOW HOW USERS FEEL ABOUT GOOGLE IN GENERAL, ESPECIALLY GIVEN ALL THE RECENT CHANGES TO
GOOGLE’S SEARCH RESULTS. 68 PERCENT OF RESPONDENTS STATED THAT THEY FEEL THE QUALITY OF GOOGLE’S
RESULTS HAVE IMPROVED OVER TIME, AND THE MAJORITY OF RESPONDENTS DON’T HAVE SPECIFIC COMPLAINTS ABOUT
GOOGLE, AMONG THOSE RESPONDENTS WHO DO HAVE ISSUES WITH GOOGLE, THE MOST COMMON COMPLAINTS INVOLVE
GOOGLE SHOWING TOO MANY ADS, PRIORITIZING CONTENT FROM LARGE CORPORATIONS, MAKING IT HARDER FOR SMALL
BUSINESSES TO COMPETE; AND SHOWING TOO MANY GOOGLE-OWNED ASSETS WITHIN THE RESULTS, SOURCE-
HTTPS://MOZ.COM/BLOG/NEW-GOOGLE-SURVEY-RESULTS

5. HOW OFTEN DO SEARCHERS USE GOOGLE TO
FIND THINGS?
IT SHOULDN’T BE MUCH OF A SURPRISE THAT THE VAST MAJORITY OF RESPONDENTS — 77
PERCENT — USE GOOGLE 3+ TIMES A DAY TO SEARCH FOR THINGS ONLINE. THE FREQUENCY OF
GOOGLE USAGE IS ALSO INVERSELY CORRELATED WITH AGE; 80 PERCENT OF 13–21-YEAR-OLDS
USE GOOGLE MORE THAN THREE TIMES PER DAY, WHILE ONLY 60 PERCENT OF RESPONDENTS
OVER 60 SEARCHES WITH THE SAME FREQUENCY, SOURCE- HTTPS://MOZ.COM/BLOG/NEW-GOOGLE-
SURVEY-RESULTS

6. HOW OFTEN DO SEARCHERS CLICK ADS VS.
ORGANIC RESULTS?
AS MANY PREVIOUS STUDIES HAVE SHOWN, THE VAST MAJORITY OF SEARCHERS PREFER CLICKING ON ORGANIC RESULTS TO CLICKING
ON ADVERTISEMENTS. 72 PERCENT OF RESPONDENTS STATED THAT THEY EITHER CLICK ONLY ON ORGANIC RESULTS, OR ON ORGANIC
RESULTS THE MAJORITY OF THE TIME. AGE ALSO PLAYS A ROLE IN ONE’S DECISION TO CLICK ON A PAID OR ORGANIC RESULT: SEARCHERS
AGES 60+ ARE 200 PERCENT MORE LIKELY THAN 18–21-YEAR-OLDS NOT TO DISCRIMINATE BETWEEN A PAID AND ORGANIC LISTING.
INSTEAD, THEY CLICK ON WHICHEVER RESULT-TYPE BEST ANSWERS THEIR QUESTION, SOURCE- HTTPS://MOZ.COM/BLOG/NEW-GOOGLE-
SURVEY-RESULTS

7. HOW MUCH TRACKABLE WEB
TRAFFIC COMES FROM ORGANIC VS
PAID SEARCH?
THE COMBINATION OF ORGANIC AND PAID SEARCH IS POWERFUL, WITH 68% OF ALL TRACKABLE WEBSITE
TRAFFIC COMING FROM A COMBINATION OF THE TWO TACTICS. THIS MEANS THAT THEY ARE BOTH MORE
BENEFICIAL FOR WEBSITES THAN OTHER TRAFFICS LIKE DISPLAY AND SOCIAL MEDIA. HOWEVER, WHEN
LOOKING AT THEM SEPARATELY, ORGANIC SEO IS THE DOMINANT SOURCE OF TRACKABLE WEB TRAFFIC, WITH
53% OF TRAFFIC, SOURCE- HTTPS://WWW.SMARTINSIGHTS.COM/SEARCH-ENGINE-MARKETING/SEARCH-ENGINE-
STATISTICS/
SO,
SOURCE COMING VIA THIS CHANNEL COMPARED TO PAID’S 27%.

8. SOCIAL MEDIA STATS
WORLDWIDE:
FACEBOOK= 62.11% (DROPPED= -10.83% IN RECENT YEAR
TWITTER= 14.44% (INCREASED= 1.26% IN THIS YEAR
INSTAGRAM= 8.9% (INCREASED= 7.15% IN THIS YEAR)
PINTEREST= 10.7% (DROPPED= 4.8% RECENT MONTH)
SOURCE URL- HTTPS://GS.STATCOUNTER.COM/SOCIAL-MEDIA-STATS

9. SOCIAL MEDIA ADVERTISING
STATISTICS:
Although organic growth is what we all strive for, changes in social media algorithms have made it much more challenging to achieve.
Paid advertising has become somewhat of a necessity, rather than an option, for businesses that want to gain more visibility and
strengthen the impact of their social marketing efforts.
Make the most of these social media advertising statistics to fuel your paid social efforts for 2020:
Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019.
According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020.
Mobile users contribute to a majority of social advertising revenue. In fact, 94% of the Facebook advertising revenue for Q3 of 2019
came from mobile.
The average ad spend per internet user also sees a gradual increase on mobile, jumping from $13.49 in 2018 to $15.40 in 2019. In
2020, advertisers will likely spend $16.85 per mobile internet user.
Average ad spend per internet user by desktop or mobile
There’s a significant increase in adoption of new digital video ad formats like shoppable ads and Stories ads. And marketers are
increasing their digital video budgets by 25% year-over-year.
In fact, social network video ad spending accounted for 28.7% of total video ad spending, at $10.35 billion. We should expect to see a
further increase in this number in 2020, as marketers invest around $12.48 on social media video ads.
Pinterest experiences the highest increase in advertising reach with a 4.1% quarter-on-quarter increase. Instagram comes second with
a 2.9% increase, and Twitter comes close with a 2.5% increase. LinkedIn sees a 2.2% increase in advertising reach quarter-on-quarter,
while Facebook sees a 0.4% increase, Source URL- https://sproutsocial.com/insights/social-media-statistics/

10. CONTENT MARKETING STATISTICS:
The purpose of content marketing is to create and share relevant written,
downloadable, and visual media so your target audience can learn about your brand,
expertise, and products or services. Content marketing statistics inform your strategy and
provide insight into the ways other content marketers are solving the pain points of their
target audience and generating leads. This will allow you to determine which techniques
will work best for your business, customers, and leads. (Source:
https://www.hubspot.com/marketing-statistics)
Blogging 55% of marketers say blog content creation is their top inbound marketing
priority. (HubSpot, 2018) WordPress users produce over 70.5 million new blog posts and
over 52 million new comments monthly. (WordPress, 2019) 36% of people prefer list-
based headlines. (IMPACT, 2019) Over ¾ of internet users say they read blogs regularly.
(Quoracreative, 2019) Marketers who prioritize blogging efforts are 13x more likely to see
positive ROI. (HubSpot, 2019) In the U.S. in 2020, over 31 million people will be able to
call themselves bloggers. (Quoracreative, 2019) 66% of marketers surveyed used blogs in
their social media content. (Social Media Examiner, 2019) Listicles are the most popular
blog post format among business blogs. (Responsive Inbound Marketing, 2019) Using
statistics in blog posts improves consumer trust. (Forbes, 2018) 43% of people admit to
skimming blog posts. (HubSpot, 2018) 23% of today’s posts on social media include a link
to a blog post. (Quoracreative, 2019) (Source: https://www.hubspot.com/marketing-
statistics) ________________________________________
RELEVANT ARTICLE TO YOU- CONTENT CTR GROWTH HACKING GUIDE

11. CONTENT MARKETING STATISTICS:
Content Strategy 70% of marketers are actively investing in content marketing. (HubSpot, 2020)
Content marketing gets three times more leads than paid search advertising. (Content Marketing
Institute, 2017) 51% of B2B marketers prioritize creating visual assets as part of their content
marketing strategy. (HubSpot, 2019) The most common measurement of success for content
marketing programs is Total Sales. (HubSpot, 2020) 45% of B2C marketers believe visual content is
their most important type of content. (Content Marketing Institute, 2017) LinkedIn is the most effective
social media platform for delivering content and securing audience engagement. (LinkedIn, 2017) 72%
of marketers said that having a good content strategy was a major key to their success in 2018. (B2B
Content Marketing, 2018) Marketers are creating content for multiple audience segments. 3 audience
segments being the most common. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-
statistics)
________________________________________
Video is the #1 form of media used in content strategy, overtaking blogs and infographics.
(HubSpot, 2020) Promotional Videos and Brand Storytelling are the most common video types created
by marketers. (HubSpot, 2020).
_________________________________________
Podcasts 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months.
(HubSpot, 2018) Monthly podcast listeners grew from 24% of Americans to 26% year over year.
(Edison Research, 2018) Podcast listeners are more likely to own a smart speaker. (Edison Research,
2018) 27% of men and 24% of women listened to podcasts in the last month. (Edison Research, 2018)
Podcasts are the number one audio source by time of consumption among podcast listeners. (Edison
Research, 2018) (Source: https://www.hubspot.com/marketing-statistics)

12. LEAD GENERATION STATISTICS:
SOURCE: HTTPS://WWW.HUBSPOT.COM/MARKETING-STATISTICS))
LEAD GENERATION IS HOW YOUR BUSINESS ATTRACTS AND CONVERTS ANYONE INTERESTED IN YOUR BRAND, PRODUCTS, OR
SERVICES. IT'S AN INTEGRAL PART OF EVERY CONSUMER'S JOURNEY TO BECOMING A CUSTOMER. WITH LEAD GENERATION STATISTICS,
YOU'LL DISCOVER HOW OTHER MARKETERS ARE USING THE PROCESS TO REACH THEIR GOALS RELATED TO CONVERTING MORE
PROSPECTS AND LEADS INTO PAYING CUSTOMERS. (SOURCE: HTTPS://WWW.HUBSPOT.COM/MARKETING-STATISTICS)
Demand Generation Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018) 63% of
consumers who ask for information about your business or products won't make a purchase for at least three months. (Marketing Donut, 2019)
79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018) In the
B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts, 2018)
When businesses follow-up with online leads in under five minutes, those leads are nine times more likely to convert into customers. (Ziff Davis,
2019) Only 18% of marketers say outbound practices provide the highest quality leads for sales. (HubSpot, 2018) 61% of marketers say
generating traffic and leads is their top challenge. (HubSpot, 2018) Most midsize to large organizations average less than 5,000 marketing
qualified leads per month. (HubSpot, 2017) 33% of demand generation professionals say that the generation of MQLs is their primary metric for
success. (Demand Gen Report, 2018) (Source: https://www.hubspot.com/marketing-statistics)
39% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot, 2018) One of the newest marketing analytics trends in
2020 will be focused on machine learning processes such as predictive analytics. (Business2Community, 2019) Data quality management metrics will be a major driver
for marketing professionals in 2020. (CMS Wire, 2019) (Source: https://www.hubspot.com/marketing-statistics)
Marketing Automation Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.
(Martech Today, 2018) Companies that automate lead management see a 10% or more bump in revenue in 6-9 months time.
(Strategic IC, 2017) Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic
IC, 2017) Generating More Leads is the top priority for marketers. (HubSpot, 2020) 79% of top-performing companies have been
using marketing automation for three or more years. (Venture Harbour, 2017) In the U.S., the marketing automation software
industry became a $6.1 billion market in 2019. (SharpSpring 2019) Mapping the customer experience and use of personalized
content are deemed the most effective tactics for optimizing marketing automation. (Ascend2, 2018) In the U.S., the marketing
automation software industry is expected to grow 20%+ annually. (SharpSpring 2019) Marketers say that the biggest benefit of
automation is saving time. (Venture Harbour, 2017) Nearly 90% of agencies say their marketing automation strategy is successful.
(SharpSpring, 2017) 67% of marketing leaders currently use a marketing automation platform. (Salesforce, 2017) In the next two
years, an additional 21% of marketing leaders plan to use a marketing automation platform. (Salesforce, 2017) Marketing
automation is one of the four most popular methods for creating personalized customer experiences. (House of Marketing, 2019)
(Source: https://www.hubspot.com/marketing-statistics)
Marketing Analytics 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads.
(Strategic IC, 2017) 85% of B2B marketers say lead generation is their most important content marketing goal. (Ring Lead, 2017) 75% of inbound organizations
believe their marketing strategy is effective. (HubSpot, 2018) Lead generation, sales, and lead nurturing are the top three organizational objectives for content
marketers. (Wordstream, 2018) 27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018) (Source:
https://www.hubspot.com/marketing-statistics)

13. ADVERTISING STATISTICS:
PAY PER CLICK: 49% OF PEOPLE SAID THEY CLICK ON TEXT ADS. (BLUE CORONA, 2019) BUSINESSES MAKE
AN AVERAGE OF $2 IN INCOME FOR EVERY $1 THEY SPEND IN ADWORDS. (BLUE CORONA, 2019) 63% OF
PEOPLE SAID THEY’D CLICK ON A GOOGLE AD. (SEARCH ENGINE LAND, 2019) PAID ADS HAVE BEEN PROVEN
TO RESULT IN AN 11.38% CLICKTHROUGH RATE ON GOOGLE. (BLUE CORONA, 2019) 66% OF BUYER-INTENT
KEYWORDS ARE PAID CLICKS. (CLEVER CLICKS, 2018) PPC ADS ARE MORE EFFECTIVE WHEN USED IN
CONJUNCTION WITH SEO TACTICS. (NEW MEDIA CAMPAIGNS, 2019) (SOURCE:
HTTPS://WWW.HUBSPOT.COM/MARKETING-STATISTICS)
Display Advertising More than two-thirds of US digital display ad spending is programmatic. (Match Craft, 2018) Mobile display ads are the
most popular format for mobile advertising, after mobile search ads and messaging. (Statista, 2019) The most popular display ad types are
banners, native ads, and social media ads. (Match Craft, 2018) 30% of marketers think outbound marketing tactics are overrated. (HubSpot,
2018) Global mobile internet advertising is on track to be worth $247 billion in 2020. (Statista, 2019) Data has proven that native advertising
has faster growth than display advertising over the last few years. (Statista, 2019) Native advertising accounted for approximately 80% of the
social media ad spend in 2019 versus display and other ad spend. (Statista, 2019) 53% of users say they are more likely to look at a native
than a banner ad. (Small Business Trends, 2018) (Source: https://www.hubspot.com/marketing-statistics)
Video Advertising 54% of consumers want to see more video content from a brand or
business they support. (HubSpot, 2017) People pay attention to video content whereas
they skim or multitask written content and podcasts. (HubSpot, 2017) Millennial
consumers show the strongest preference for video content from brands. (HubSpot,
2017) 99% of marketers who already use video say they'll continue to do so in 2018.
(HubSpot, 2018) If video and text are both available on the same page, 72% of people
will watch the video to learn about a product or service rather than read the text.
(HubSpot, 2018) 81% of consumers mute video ads. (Optinmonster, 2018) 65% of those
who don't currently use video, say they plan to start in 2018. (HubSpot, 2018) By 2021,
the video advertising will grow to a $22 billion industry. (eMarketer, 2018) In 2017, the
biggest jump in video CTR was among desktop users, while CTR on tablets slightly
decreased. (Wordstream, 2018) (Source: https://www.hubspot.com/marketing-statistics)

14. TAKEOFF (UP ABOVE THE HIGH) LEVEL OF A
WEBSITE IN DIGITAL MARKETING:
Herein takeoff level of a website's in digital marketing mean a large or a small website take how long
time to make it profitable? So let's define the actual takeoff level of a website:
1. A LARGE WEBSITE WITH A COMPLETE TEAM TAKE 6
MONTHS TO MAKE IT PROFITABLE .
LEAR MORE TO COUNT YOUR PROFIT AFTER 6 MONTHS-
HTTPS://WWW.SEOSIRI.COM/2020/03/THE-ROLE-OF-
DIGITAL-MARKETING-SPECIALIST.HTML ---------------------------
----------------------------->
2. A SMALL WEBSITE BY A SINGLE PROFESSIONAL TAKE 3 YEARS TO MAKE
IT PROFITABLE
AND THE RESULT IS A LARGE WEBSITE'S TAKEOFF LEVEL IS 6 MONTHS
AND A SMALL WEBSITE'S TAKEOFF LEVEL IS 3 YEARS IN A DIGITAL
MARKETING CALCULUS.
General philosophy of this theories,
why a small website's need 3 years to
get the same result compering with a
large website?

15. WHY A LARGE WEBSITE TAKE 6 MONTHS TO TAKE OFF & A SMALL
WEBSITE TAKES 3 YEARS TO MAKE THEIR BUSINESS PROFITABLE
THROUGH THE DIGITAL MARKETING.

16. "Marketing in Digitally a work process, Where you need
to follow this team involvement in digital marketing
Infographic to work with Artificial Intelligence (AI) &
Natural Intelligence (NI) process alongside as well to
fulfill the digital marketing goal also to increase the
company Return On Investment (ROI)"
Momenul Ahmad
Answer to takeoff 6 months & 3 years make it profitable a
website in digital marketing:
By following the above team involvement infographic in digital marketing a large
website makes profits within 6 months also they always think their website traffic
growth and to do so they hire a Digital Marketing Specialist to secure their market
share compare with their competitors.
A small website takes 3 years to make it profitable just because of not following
the above team involvement workflow infographics and even a small website
owner not take a time to invest their effort, money on the overall digital marketing
process.

17. "NEVER LOSE HOPE,
NEVER BECOME
FRUSTRATED"
Momenul Ahmad
Founding owner of SEOSiri

18. Contact us to takeoff (UP ABOVE THE HIGH)
your business in digital marketing.
SEARCH ENGINE OPTIMIZATION (SEO).
SOCIAL MEDIA OPTIMIZATION (SEM).
SEARCH AND SOCIAL MEDIA ADS OPTIMIZATION (SMAO).
SEO CONSULTANCY.
DIGITAL MARKETING CONSULTANCY.
WE THE SEOSIRI HERE
TO SUPPORT YOU.
SEOSiri Serve:

19. CONTACT FOR DIGITAL
MARKETING SERVICE
quote:
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https://www.seosiri.com
#seosiri SEO Siri

20. COURTESY TO:
1. SOURCE- HTTPS://GS.STATCOUNTER.COM/SEARCH-ENGINE-MARKET-SHARE/ALL/UNITED-STATES-OF-
AMERICA
2. SOURCE- HTTPS://MOZ.COM/BLOG/NEW-GOOGLE-SURVEY-RESULTS
3. SOURCE- HTTPS://WWW.SMARTINSIGHTS.COM/SEARCH-ENGINE-MARKETING/SEARCH-ENGINE-STATISTICS/
4. SOURCE URL- HTTPS://GS.STATCOUNTER.COM/SOCIAL-MEDIA-STATS
5. SOURCE URL- HTTPS://GS.STATCOUNTER.COM/SOCIAL-MEDIA-STATS
6. SOURCE URL- HTTPS://SPROUTSOCIAL.COM/INSIGHTS/SOCIAL-MEDIA-STATISTICS/
7. SOURCE: HTTPS://WWW.HUBSPOT.COM/MARKETING-STATISTICS)
8. SPECIAL CLOSE UP- HTTPS://WWW.SEOSIRI.COM/2020/03/THE-ROLE-OF-DIGITAL-MARKETING-
SPECIALIST.HTML

21. Thank you
SEO Siri