10. Guest blog.
Around the issues covered in your content.
Traffic
Backlinks
Googlejuice
New friends
11. A/B
Test stuff
Form/No Form?
Auto DM Tweet?
Text or HTML?
LinkedIn ads?
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13. Get a search keyphrase
into your title.
So backlinks have valuable anchor text.
}
Backlink Love for
“B2B Marketing”
15. Six-Month Goals
1000 downloads
200 prospect names and emails
25% spike in downloads of other content
50 comments
Google US rank from 16 to top 10
Google UK rank from 7 to top 5
Search term visitors + 50%
Social media conversion rate +100%
Conversion rate for “B2B marketing” +35%
250 direct links to the download page
Newsletter CTR +35%
Visits from social media by +50%
Improve engagement – time on site, bounce
Online PR visits + 50%; conversion rate +100%
One concrete business meeting
16. Six-Month Goals
1506
+399 1000 downloads
+171% 200 prospect names and emails
25% spike in downloads of other content
87 50 comments
Google US rank from 16 to top 10 x
Google UK rank from 7 to top 5 x
Search term visitors + 50% +86%
Social media conversion rate +100% +2932%
Conversion rate for “B2B marketing” +35% x +27%
250 direct links to the download page x +85
Newsletter CTR +35% +50%
Visits from social media by +50% +65%
Improve engagement – time on site, bounce +18%
Online PR visits + 50%; conversion rate +100% +5000%
+177% One concrete business meeting 10 meetings, 5 projects
700% ROI And still growing...
17. If you use a form,
do a survey.
And use the results as new content.