The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
Prelims of Kant get Marx 2.0: a general politics quiz
Using Twitter for Professionals & Small Business Success
1. Maximizing Twitter For Professionals &
Small Business Success
Presenter: Doug Hay, CEO
Dead Simple Social Media Series
2. Presenter: Doug Hay
• Early adopter of Internet
marketing & social media
• 30 year marketing veteran
• Sought after speaker -
presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
3. Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training
Ask for a complementary Analysis
5. Dead Simple Social Media Series
• Social media overview
• Blogging
• Google+
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Using a Dashboard
• Content Marketing
6. Social Media Marketing Stats
• Social media produces almost double the
marketing leads of trade shows, telemarketing,
direct mail, or PPC. (Source: HubSpot)
• 36% of all marketers have found a customer via
Twitter in 2013. (Source: HubSpot)
• HubSpot customers with over 1,000 Twitter followers
generate more than 800 new website visitors a
month. (Source: HubSpot)
• Approximately 46% of online users count on social
media when making a purchase decision.
(Source: Nielsen)
(Source: HubSpot –
http://blog.hubspot.com/18-fresh-stats-about-social-media-marketing )
27. Twitter is one of the ten most
visited websites on the Internet.
28. • over 500 million users
• 200 million active users
• 340 million tweets per day
• over 1.6 billion search
queries per day
- Source: Wikipedia
Twitter – Quick Facts
29. • Lady Gaga – the most followed Twitterer,
with almost 33 million followers - gains
followers faster than Twitter adds new
accounts.
• Lady Gaga, Justin Bieber and Katy Perry
have more Twitter followers than the
entire populations of Germany, Turkey,
South Africa, Canada, Argentina and
Egypt.
- Source: http://www.mediabistro.com/alltwitter/50-twitter-fun-
facts_b33589
Twitter – Fun Facts
31. Twitter CEO Dick Costolo: 40% of all
tweets come from mobile devices
Image Source: fastcompany.com
33. 60% of Facebook fans and 79% of Twitter
followers are more likely to buy brands that
they follow through social media.
Study from Chadwick Martin Bailey and iModerate Research Technologies
35. • Participating in the conversation
• Ongoing market research
• Engaging with your target
audiences
• Promote your blog posts, press
releases
• Recruitment tool
• Cater to mobile users
• New product launches
• Deal of the day
• SEO – link back to your site
• Brand Awareness
• Online Reputation Management
Why Twitter?
49. 1. Sign up
2. Pick a user name – ideally the
business name @doughay
3. Profile – 160 characters
4. Settings
5. Start tweeting
Twitter – New Account
87. • Every user can follow 2,000 people total.
• Once you’ve followed 2,000 users, there
are limits to the number of additional
users you can follow.
• This limit is different for every user
and is based on your ratio of
followers to following.
- Twitter
https://support.twitter.com/articles/66885-why-can-t-i-follow-people
89. Getting Quality
Followers
• Generate quality content
• Engage in discussions
• Value your thought leaders
• Search
• Quality Twitter stream
• Get others to respond e.g.
ask questions
90. Select targeted people
to follow and many of
them will follow you
back.
Build your Twitter Following
93. Expanding your
followers:
• Optimize your profile
• Regular tweets
• Quality content from you and retweets
• Who cares what you had for lunch
• Help others
• Add Twitter link to your website and
blog posts
• Include your Twitter link on your email
signature, biz cards
• Add new people to follow
• Engage
• Customer service
• Don’t over tweet
117. • The # symbol
• Used with keywords
or topics
• E.g. #socialmedia
• Add to your tweets
• Can search by
hashtag
Hash Tags
#
118. • Follow all of the reporters you’re targeting. List
of journalists on Twitter.
• Make local connections. Use LocalTweeps to find
reporters in your area.
• Related hashtags. A few include: #journchat
(weekly chat among journalists, Mondays at 8 p.m.
EST), #haro (“help a reporter out," used by
journalists looking for sources), and #ddj (data-
driven journalism topics)
Media Relations
123. The sole purpose of
marketing is to sell
more to more people,
more often, and at
higher prices. There
is no other reason to
do it.
—Sergio Zyman
124. How to use Twitter to
land more clients
“After content marketing, the second most successful way that I land
clients is through Twitter. Here’s how I do it:
Step One
I click into the search box in my Hootsuite dashboard (you can do the
same thing in the Twitter console).
Step Two
I search for phrases that match the services I offer, then I comb through
the results and find tweets that match people looking for my services.
Step Three
Finally, I click through to the blogs from tweets that match my criteria
and do one of three things: 1) Leave a comment 2) Submit a message
through the contact form 3) Send an e-mail if an address is listed.”
- Source: Joseph Wesley Putnam - Blog Tweaks to provide technical services for bloggers.
125. Hello,
This is just a quick reminder to join me at the Twitter Party this evening 5:30-6:30
PM Eastern time. I know in the newsletter sent on Friday we said it was January,
but that was an error. I hope you join me for this event organized by my good
friends at Urban Zen, who are also doing the UltraSimple Diet challenge with us.
This is your chance to ask me questions live! Join us with #uzfevent. New to
Twitter? Click here for detailed instructions on how to join this virtual party.
Also in the social media world we are sharing our grocery store experiences.
The grocery store can be a scary jungle of Frankenfoods. Let's help each other get
healthy by sharing our in our shopping experiences via pictures, short video clips,
blogs, and opinions! Submit your entries to project@drhyman.com. If you submit,
please know that we will use these entries on Facebook & Twitter! Have fun with it!
To your good health,
Mark Hyman, MD
128. Pistachio Consulting:
Laura Fitton (@Pistachio) a home office consultant. Became
one of the best-known and most sought-after consultants on
how businesses should use Twitter. She formed
OneForty.com (max number of characters allowed in a
Twitter post), and raised $140,000 in venture funding to get
off the ground.
129. Publicizing a local Houston coffee shop
@CoffeeGroundz
•UsesTwitter for takeout orders.
• Announce upcoming events and "tweetups" that bring in about 200 people a
month, some of whom become regular customers.
130. A Reverse Auction for Graphic Designers
•Web site where potential buyers request bids to design a
logo, a Web site, or other graphic work, stipulating a deadline
and the maximum price they'll pay.
•Then members of the global talent pool (more than 12,000
freelance designers) submit their bids.
• Nearly all marketing takes place on Twitter through
@CrowdSPRING.
140. Takeaways
Create a business profile
Do your homework
Tweet quality content
Engage not just publish
Re-tweet other quality content
Cross promote on social sites, email, etc
142. Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.