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Using Twitter for Professionals & Small Business Success

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Maximizing Twitter For Professionals &
Small Business Success
Presenter: Doug Hay, CEO
Dead Simple Social Media Series

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Presenter: Doug Hay
• Early adopter of Internet
marketing & social media
• 30 year marketing veteran
• Sought after speake...

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Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Sm...

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Using Twitter for Professionals & Small Business Success

The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.

Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.

The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.

Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.

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Using Twitter for Professionals & Small Business Success

  1. 1. Maximizing Twitter For Professionals & Small Business Success Presenter: Doug Hay, CEO Dead Simple Social Media Series
  2. 2. Presenter: Doug Hay • Early adopter of Internet marketing & social media • 30 year marketing veteran • Sought after speaker - presented at local, regional and national conferences • Lectured at two universities for the Sales & Marketing Executives program
  3. 3. Our Services For Small/Medium Biz • Website design & programming • Social Media consulting, implementation & training • Small business SEO – Search Engine Optimization: Keywords, link building & content creation. • Press release writing, optimization and reporting • Blog set up, strategy, and training • Email programs • Online reputation management • Video production & marketing • Staff training Ask for a complementary Analysis
  4. 4. Presentation Q & A Ask for Slides Agenda 1 2 3
  5. 5. Dead Simple Social Media Series • Social media overview • Blogging • Google+ • Facebook • Twitter • Pinterest • LinkedIn • Using a Dashboard • Content Marketing
  6. 6. Social Media Marketing Stats • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot) • 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot) • HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. (Source: HubSpot) • Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen) (Source: HubSpot – http://blog.hubspot.com/18-fresh-stats-about-social-media-marketing )
  7. 7. Social Media is the New Word of Mouth
  8. 8. Your Site Visitor VisitorVisitor The Objective
  9. 9. Think Like a Publisher Web site Video White Papers Audio Emailed Newsletters Blogs Press Releases Case Studies Articles
  10. 10. Inbound Marketing is More Effective
  11. 11. Integrated Marketing Strategy
  12. 12. Integrated Marketing Strategy Web Site Website • Focal point of all marketing • You own it • Sales tool • Reference tool
  13. 13. Integrated Marketing Strategy Offline Marketing Web Site • Trade shows • Chamber of Commerce • Networking events • Postal mail • Advertising
  14. 14. Email Integrated Marketing Strategy Offline Marketing Web Site Email – great tool • Newsletters • How to tips – you as the expert • Special offers • Seasonal mailings • Auto responders
  15. 15. Email Integrated Marketing Strategy Offline Marketing Web Site Build your email list • Website • Front desk • Networking • Trade shows
  16. 16. Email Integrated Marketing Strategy Offline Marketing Web Site Referrals Benefits of Referrals • Easier to get appointment • You come recommended • Sales process is easier and more effective • Higher close rate
  17. 17. Email Integrated Marketing Strategy Blog Offline Marketing Web Site Referrals Blogging • 100% owned by you • Helps SEO • Expert status • Content for social media
  18. 18. Email Integrated Marketing Strategy Social Media Blog Offline Marketing Web Site Referrals
  19. 19. Brand Brand Brand New Marketing Brand Brand Brand Brand Brand Brand
  20. 20. Sales Funnel Prospects Sales Readers Social Media Leads Content Marketing Blogs Newsletters
  21. 21. BusinessTwitter
  22. 22. “People buy from people they like”
  23. 23. Twitter is one of the ten most visited websites on the Internet.
  24. 24. • over 500 million users • 200 million active users • 340 million tweets per day • over 1.6 billion search queries per day - Source: Wikipedia Twitter – Quick Facts
  25. 25. • Lady Gaga – the most followed Twitterer, with almost 33 million followers - gains followers faster than Twitter adds new accounts. • Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of Germany, Turkey, South Africa, Canada, Argentina and Egypt. - Source: http://www.mediabistro.com/alltwitter/50-twitter-fun- facts_b33589 Twitter – Fun Facts
  26. 26. Twitter CEO Dick Costolo: 40% of all tweets come from mobile devices Image Source: fastcompany.com
  27. 27. 60% of Facebook fans and 79% of Twitter followers are more likely to buy brands that they follow through social media. Study from Chadwick Martin Bailey and iModerate Research Technologies
  28. 28. • Participating in the conversation • Ongoing market research • Engaging with your target audiences • Promote your blog posts, press releases • Recruitment tool • Cater to mobile users • New product launches • Deal of the day • SEO – link back to your site • Brand Awareness • Online Reputation Management Why Twitter?
  29. 29. Twitter Resource https://business.twitter.com/twitter-smaller- businesses
  30. 30. The Good, The Bad, The Ugly 140 characters at a time
  31. 31. • Used it as a customer service platform • Make sharing easy - integrated into the site so that users found it quick and easy to spread the word.
  32. 32. 2011
  33. 33. June 2013
  34. 34. BusinessTwitterProcess
  35. 35. Set up business profile Follow people Get people to follow you Content creation Interact Click through to your website Buy your product
  36. 36. Set Up
  37. 37. 1. Sign up 2. Pick a user name – ideally the business name @doughay 3. Profile – 160 characters 4. Settings 5. Start tweeting Twitter – New Account
  38. 38. https://twitter.com/signup
  39. 39. The Parts
  40. 40. Add Quality Content
  41. 41. Tweeting is the process of add a micro blog post to Twitter in under 140 characters
  42. 42. • Limited to140 characters • Leave space for retweeters, @mentions, and hashtags Tweet Length Image credit: worldbank.com
  43. 43. Not Advertising • Tweet useful content • Followers will know how great you are without shoving an ad at them
  44. 44. Use a URL shortening tool tinyURL, Bit.ly, Ow.ly or Su.pr
  45. 45. Bit.ly - url shortener & allows you to access analytics to see how many people are clicking on your link.
  46. 46. Import your blog posts Into Twitter
  47. 47. http://hootsuite.com/
  48. 48. Add Picture
  49. 49. Add Picture
  50. 50. Add Picture
  51. 51. Add Picture
  52. 52. Hashtags
  53. 53. Repeating Tweets A few times is okay but don’t go overboard.
  54. 54. Follow Others
  55. 55. http://search.twitter.com/advanced
  56. 56. Via Email from Twitter
  57. 57. • Every user can follow 2,000 people total. • Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. • This limit is different for every user and is based on your ratio of followers to following. - Twitter https://support.twitter.com/articles/66885-why-can-t-i-follow-people
  58. 58. Get Followers
  59. 59. Getting Quality Followers • Generate quality content • Engage in discussions • Value your thought leaders • Search • Quality Twitter stream • Get others to respond e.g. ask questions
  60. 60. Select targeted people to follow and many of them will follow you back. Build your Twitter Following
  61. 61. Expanding your followers: • Optimize your profile • Regular tweets • Quality content from you and retweets • Who cares what you had for lunch • Help others • Add Twitter link to your website and blog posts • Include your Twitter link on your email signature, biz cards • Add new people to follow • Engage • Customer service • Don’t over tweet
  62. 62. Lists
  63. 63. Improved Lists • Earlier only 20 lists – now 1,000 • Earlier 500 accounts – now 5,000 Lists
  64. 64. Engage
  65. 65. Dedicate a Team Member
  66. 66. Social media = 2 way communication
  67. 67. Just publishing?
  68. 68. Reply
  69. 69. Favorites
  70. 70. Retweeting
  71. 71. Retweeting
  72. 72. Sales messages vs. conversations
  73. 73. Respond to retweets and direct messages
  74. 74. • The # symbol • Used with keywords or topics • E.g. #socialmedia • Add to your tweets • Can search by hashtag Hash Tags #
  75. 75. • Follow all of the reporters you’re targeting. List of journalists on Twitter. • Make local connections. Use LocalTweeps to find reporters in your area. • Related hashtags. A few include: #journchat (weekly chat among journalists, Mondays at 8 p.m. EST), #haro (“help a reporter out," used by journalists looking for sources), and #ddj (data- driven journalism topics) Media Relations
  76. 76. Direct Message someone you follow
  77. 77. Hash tag search tool: hashtags.org
  78. 78. It’s not about you!
  79. 79. Making Sales
  80. 80. The sole purpose of marketing is to sell more to more people, more often, and at higher prices. There is no other reason to do it. —Sergio Zyman
  81. 81. How to use Twitter to land more clients “After content marketing, the second most successful way that I land clients is through Twitter. Here’s how I do it: Step One I click into the search box in my Hootsuite dashboard (you can do the same thing in the Twitter console). Step Two I search for phrases that match the services I offer, then I comb through the results and find tweets that match people looking for my services. Step Three Finally, I click through to the blogs from tweets that match my criteria and do one of three things: 1) Leave a comment 2) Submit a message through the contact form 3) Send an e-mail if an address is listed.” - Source: Joseph Wesley Putnam - Blog Tweaks to provide technical services for bloggers.
  82. 82. Hello, This is just a quick reminder to join me at the Twitter Party this evening 5:30-6:30 PM Eastern time. I know in the newsletter sent on Friday we said it was January, but that was an error. I hope you join me for this event organized by my good friends at Urban Zen, who are also doing the UltraSimple Diet challenge with us. This is your chance to ask me questions live! Join us with #uzfevent. New to Twitter? Click here for detailed instructions on how to join this virtual party. Also in the social media world we are sharing our grocery store experiences. The grocery store can be a scary jungle of Frankenfoods. Let's help each other get healthy by sharing our in our shopping experiences via pictures, short video clips, blogs, and opinions! Submit your entries to project@drhyman.com. If you submit, please know that we will use these entries on Facebook & Twitter! Have fun with it! To your good health, Mark Hyman, MD
  83. 83. Small & Medium Business Success
  84. 84. Pistachio Consulting: Laura Fitton (@Pistachio) a home office consultant. Became one of the best-known and most sought-after consultants on how businesses should use Twitter. She formed OneForty.com (max number of characters allowed in a Twitter post), and raised $140,000 in venture funding to get off the ground.
  85. 85. Publicizing a local Houston coffee shop @CoffeeGroundz •UsesTwitter for takeout orders. • Announce upcoming events and "tweetups" that bring in about 200 people a month, some of whom become regular customers.
  86. 86. A Reverse Auction for Graphic Designers •Web site where potential buyers request bids to design a logo, a Web site, or other graphic work, stipulating a deadline and the maximum price they'll pay. •Then members of the global talent pool (more than 12,000 freelance designers) submit their bids. • Nearly all marketing takes place on Twitter through @CrowdSPRING.
  87. 87. Tools
  88. 88. http://tweetstats.com/
  89. 89. http://socialmediatoday.com/node/371186 10 Top Twitter Tools Suggested By the Pros
  90. 90. Metrics (keep stats)
  91. 91. Set up business profile Follow people Get people to follow you Content creation Interact Click through to your website Buy your product
  92. 92. Metrics (Stats) # of followers # of retweets # of direct messages # Click throughs to your website $ of Sales
  93. 93. Takeaways Create a business profile Do your homework Tweet quality content Engage not just publish Re-tweet other quality content Cross promote on social sites, email, etc
  94. 94. Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823 Free Internet Marketing Analysis More Sales? More Leads?
  95. 95. Copyright Notice All materials contained in these presentations are protected by Canadian and United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Doug Hay. The names of actual companies, products or images mentioned herein may be the copyright or trademarks of their respective owners.

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