How to expand your small business with social media
1. How To Expand Your Small Business With Social Media
Presenter: Doug Hay, CEO
2. Agenda
• Presentation
• Q&A – write questions in Webinar questions
console.
• They will be answered at the end of the
presentation.
3. Presenter: Doug Hay
• Early adopter of Internet
marketing & social media
• 30 year marketing veteran
• Sought after speaker -
presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
4. • 80% of female Internet users said
they had become a fan of a
product or brand on a social
network.
• 72% had learned about a new
product or brand, or joined a
group around one.
SheSpeaks “Annual Social Media Study 2009”,
5. New media users overwhelmingly believe
companies or brands should:
• Have a presence in new media (95%)
• Interact with their consumers in this
space (89%).
Consumers feel companies’ or brands’
top priorities within new media should be
to problem solve and provide
information (61%)
Cone Inc Study
6. Solving Customer Service Issues
“75% of Americans are very likely to speak
positively about a company after a good
service experience in contrast with 59%
who are very likely to speak negatively
about a company after poor service”.
- American Express 2010
7. Social Media Is More Popular Than
Email
Social media accounts for 23% per cent of
America’s online time vs 8% on email.
- Nielson Study
8. Facebook dominates the social
networking scene with nearly 85
per cent share of social
networking pie
Followed by MySpace and Twitter
- Nielson Study
36. Search Engine Optimization (SEO)
• Your site itself must be optimized
– Key word research and strategy
– Write new content around key words
– Design, programming, etc per a strategy
and key words
• Link building with new editorial content which
Google places heavy emphasis on
37. ROI For SEO
Can go through
the roof, shaming
just about every
other component
of your marketing
plan.
- Forrester Research
40. Search Engines
• Content is king
• Search engines
will crawl your
website more
often if you have
a blog which is
updated regularly
41. Blogging
• Choose a platform
• Build a blog
• Write blog posts
• Reach out to other
bloggers & comment
• Promote you blog
42. News Aggregators
• The blog and feed
search sites - called
news aggregators -
gather syndicated
content
• They have growing
audiences who visit
their sites to find
new content
46. Facebook Growth
• 400+ Million Users
• The 35+
demographic now
represents more than
30% of the entire
user base.
• The 55+ audience
grew a whopping
922.7% in 2009.
47.
48. Gap Fan Page
engagement.
- Links to a
photo album
where fans can
upload pix of
their babies
wearing Gap
denim.
56. Integrate with Social Media
• Research Content Ideas
• Optimize the Content
• Add it to Your Site in a
RSS Feed
• Add Images
• Add Social Media Links
59. Internet end-users
Publisher creates the RSS file and
places it online
Content consumers
subscribe to the feed
and retrieve its content
whenever they want
Other sites and systems
Search engines and directories
60. Internet end-users
Publisher creates the RSS file and places it
online
Content consumers subscribe to
the feed and retrieve its content
whenever they want
Other sites and systems
Search engines and directories
69. Takeaways
Ceate quality content
Cross promote on social sites, email, etc
Engage not just publish
Register: blog search engines, directories
Tweet your posts multiple times
Network with influencers
72. Copyright Notice
All materials contained in these presentations
are protected by United States copyright law
and may not be reproduced, distributed,
transmitted, displayed, published or broadcast
without the prior written permission of Doug
Hay.
