Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
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E-mail is still the preferred method of communication and a cost effective approach to reaching your clients. However, it doesn't seem to work for some businesses. In this webinar, we will take a systematic approach to creating value-driven e-mail campaigns designed specifically for your target audiences, while minimizing the probability of your efforts ending up in a spam folder. Doug will provide you with tips for remaining relevant in your clients' e-mail in-boxes so that you can focus on building your company's brand and services. In this webinar you will be able to: * List the reasons why e-mail does not get delivered to recipients and learn how to overcome those obstacles. * List the steps to creating value-driven e-mail campaigns to which others will want to subscribe and receive on a predetermined schedule. * Define RSS e-mail campaigns and how to automate the sending of a monthly e-mail newsletter pulled from articles in your blog.
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Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
- 1. Do’s and Don’ts of Email Marketing @DougDevitre http://DougDevitre.com
- 5. Don’ts
- 7. Pay someone to SPAM for you
- 9. [34,543,345]
- 10. Email Signature Too Long Doug Devitre e-PRO, CRS, GRI, ABR, MRE, PMN Prudential Alliance REALTORS® 1588 South Lindbergh Blvd. Ste.210 Ladue, MO 63131 314.496.5973 Cell 314.754.8302 eFax 314.997.7600 Office www.MoveWithDoug.com Search for all available homes for sale. www.StLouisLoftSource.com The first ever video blog in the Downtown St. Louis Metropolitan area www.STLpodcast.com The first ever real estate podcast in the St. Louis area www.VirtualOpens.com The first ever virtual open house in the S. Louis area www.DougDevitre.com Search for all available homes in the St. Louis area www.ReTechTraining.com Real Estate consulting and technology services for associations, companies and brokers www.PrudentialAlliance.com Search for area homes for sale in the St. Louis area www.BuyingSTL.com Search for more homes in the St. Louis area www.MyVoteForDoug.com while you are at Vote for Doug www.STLpulse.com I don’t know what this means but I am sure it will take you somewhere on the web www.EmailSignatureTooLong.com Okay I think you get the point about long email signatures Designations e-PRO – Certified internet marketing specialist MRE – Master of Real Estate CRS – Council of Residential Specialist GRI – Graduate of the REALTOR® Institute ABR® - Accredited Buyer Representative PMN – Performance Management Network TRC – Transnational Referral Certified CHNS – Certified New Home Specialist SRS – Sellers Representative Specialist
- 11. Email Signature Page 2 TERMS & CONDITIONS This offer is valid only when applied to new registrations, and cannot be applied to transfers or cancellations. Offer expires May 31, 2008 and cannot be combined with any other promotional offer. Use offer code LA1V. Attendance at the seminar must occur by October 31, 2008. Books will be shipped upon receipt of payment. E-MAIL AND PRIVACY POLICY You are subscribed as spam@morespammer.com To unsubscribe from receiving future AMA e-mail, please modify your e-mail preferences. To view our privacy policy, click here. This e-mail message is intended solely for the person to whom it is addressed and may contain confidential and/or privileged information. If you have received this e-mail in error, but are affiliated with the person to whom it is addressed, please notify the addressee that the e-mail has been received (otherwise delete it). Any review, dissemination, copying or printing or other use of this e-mail message by persons other than the addressee is prohibited.
- 12. Path of the Email Email Server Email Server Email So3ware Email So3ware Outlook Gmail Outlook Gmail
- 13. Path of the Email Email Server Email Server 1. Server says SPAM Email So3ware Email So3ware 2. Wrong email address 3. Outlook Server Eme out Gmail Outlook Gmail
- 14. Path of the Email Email Server Email Server 1. Server says SPAM Email So3ware Email So3ware 2. Wrong email 1. So3ware says SPAM address 2. Filtered to junk mail 3. Outlook Server Eme out Gmail 3. User never opened Gmail Outlook
- 17. Thank God I have an Aunt in China
- 18. Thank God I have an Aunt in China
- 19. Finally a cure…
- 20. Finally a cure… Brain
- 21. Now you are speaking my language
- 22. Motivational
- 23. I Have Problems With Technology
- 24. Dos
- 25. Email to Text Message http://www.livejournal.com/tools/textmessage.bml?mode=details
- 26. High Quality Links • Link to website blog • Link to blog entry • Subscribe to blog RSS feed • Link to PowerPoint presentation • Link to online documents • Link social media accounts • Link to call to action.
- 28. YouTube Playlists • Video testimonials • Neighborhood tour • Property tour • Screen capture videos • Live events • Mobile uploads • Personal
- 29. http://www.slideshare.net/NARResearch/ mortgage-delinquencies-by-state
- 30. DropBox
- 31. www.Box.net
- 32. Documents by Folder Buyers Sellers Marke2ng Company Broker disclosure Broker disclosure Flyer templates Broker policy manual Buyer presentaEon LisEng contract Postcard templates Referral agreements Buyer agency agreement LisEng presentaEon PowerPoint templates Training exercises Loan applicaEon Homeowner warranty Business card template Company roster Sample sales contract Condo supplement Social media template Company logos Homeowner warranty MLS lisEng sheet List of suppliers Press releases Sellers forwarding address Lock box authorizaEon Signs and riders Title and survey Flood leXer Custom design authorizaEon Moving checklist InspecEon noEce UElity transfer Moving checklist Vendor list UElity transfer RelocaEon package Vendor list RelocaEon package
- 33. Links and Folders • Every document is a link • Every folder is a link • Links and folders can be public • Links and folders can be private
- 34. Email Signature www.DougDevitreDelivers.com Doug@DougDevitre.com 3144965973@txt.att.net 314.496.5973 cell 314.754.8302 fax 1213 Oakleaf Drive St. Louis, MO 63119 Join my network on LinkedIn: http://www.linkedin.com/in/dougdevitre Be my friend on Facebook http://www.Facebook.com/dougdevitre Follow me on Twitter http://twitter.com/dougdevitre
- 35. Steps to Creating an Email Sig • Start on a Microsoft Word document • Adjust formating • Insert hyperlinks • Copy to clipboard • Paste into email software
- 36. Multiple Email Signatures • Thank you for contacting me • Should I follow up with you? • Thanks for visiting my open house • Personal • Representing another organization • Email signature with vCard
- 38. MailChimp Videos
- 39. Every Blog Has A RSS Feed
- 40. Example RSS Feeds • Blog • Category of blog posts • YouTube videos • SlideShare presentations • Podcast audio files • Favorite websites on Delicious • Twitter stream • Flickr photos
- 41. RSS Email Campaign • RSS feed • List • Subject line • Reply address • Tracking • HTML email • Plain text email
- 42. Campaign Builder
- 43. Campaign Builder
- 44. Categories of Posts • Individual neighborhood • 1st Time Home Buyers • Investors • Commercial • Community Events
- 45. Example Blog Category Links • http://dougdevitre.com/category/event-recaps/ • http://dougdevitre.com/category/agents/ • http://dougdevitre.com/category/instructors/ • http://dougdevitre.com/category/realtor-associations/ • http://dougdevitre.com/category/brokers/ “Categories help you micro-niche your blog.”
- 46. Every Category of Blog Posts Has a RSS Feed • http://dougdevitre.com/category/event-recaps/feed • http://dougdevitre.com/category/instructors/feed • http://dougdevitre.com/category/realtor-associations/feed • http://dougdevitre.com/category/agents/feed • http://dougdevitre.com/category/brokers/feed
- 47. RSS Merge Tags
- 48. Feedburner
- 50. Lists, Forms, and Code
- 51. Email Lists • Email newsletter • Past clients • Out of town agents • Interested buyers • Interested sellers
- 53. Adios
- 54. Sign Up Forms
- 56. MailChimp Plugin made for Wordpress that creates a widget
- 57. 360 Analytics WordPress Plugin
- 60. More Resources • http://BudURL.com/DougsSecret • http://feeds.feedburner.com/dougdevitredelivers/ • http://www.facebook.com/DougDevitreDelivers • http://twitter.com/dougdevitre • http://www.linkedin.com/in/dougdevitre • http://delicious.com/dougdevitre • http://www.flickr.com/photos/dougdevitre/ • http://SlideShare.net/DougDevitre/Presentations
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