As a video distribution platform, the cloud offers a dizzying array of options for content creators. Which one is right for your project? This session will open with an overview of the types of projects currently using web distribution. Then, we will compare current video hosting options and discuss the strengths and weaknesses of their offerings for a given project. Finally, we'll discuss the future of these platforms and the types of projects they will be hosting down the line.
Originally presented at PPW 2016
6. B“Every business would like their video to go viral and reach
millions of users, but unfortunately, the reality is that it's
probably not going to happen. For most businesses
(especially B2B companies trying to reach a specific
audience), a more effective strategy is to use online video as
a way to increase rankings and click through rates in search
results. According to studies, video is 50 times more likely to
show up in organic search results (as a rich snippet -
pictured below) than plain text webpage. “
– Video Brewery
7. • Lecture
• Ted Talks
• In the field & BTS
• Micro-content (e.g. Tasty)
Education
12. B An online video platform (OVP) is a
productized-service that enables users to
upload, convert, store and play back video
content on the Internet, often via a
structured, scalable solution that can be
monetized.
– Wikipedia
14. • Free or Nominal Fee
• No Bandwidth/Traffic Costs
• Platform Can Monetize Your Content
• Organic Discovery & Distribution
UGC
User Generated Content (UGC)
15. • Monthly Costs (SaaS)
• Possible Bandwidth or Traffic Costs
• Only You Can Monetize Content
• Discovery & Distribution On You
EVP
Enterprise Video Platform (EVP)