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Email marketing ppt

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email marketing is new concept of promoting your business where you can reach millions of customers in day through email marketing.

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Email marketing ppt

  1. 1. WHAT IS EMAIL MARKETING  Dear visitors in the world of digitization first we need to understand the widely used concept of email marketing. Email marketing is used to promote your business through Emails where you can approach thousands of customer's with the single click. You can use different ways to send Email Email marketing is the best and effective way of communication. It also allow you to monitor the results of your email campaigns on the real time basis. Senders and receivers can communicate directly with each other.
  2. 2. HOW IT WORKS  Concept is very simple, although ways could be different you can go through the different ways to use email markeing like use of softwars to sync all the emails together etc. Sending one email to thousands of customer’s on the real time and check the success rate, delivery percentage to know customer’s behavior.
  3. 3. BENEFITS Low-cost  One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels. 
  4. 4. EASY TO CREATE  Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
  5. 5. EASY TO TRACK  Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter. 
  6. 6. GLOBAL  What other marketing platform lets you instantly send a message to thousands of people across the world? Sure, social media can help you spread the word amongst a global audience – but there’s no telling who’s actually reading your content. 