E-Commerce from the first idea.
Social
Commerce

SCOOBOX
4.2

Cases
Social
Commerce
Market growth
European online retail sales will grow 11% a year from 2012-2017
(sales in billions)

Source: Forrester Rese...
Use of social networks

Source: Pew Research Center‘s Internet & American Life Project
Social commerce is more than
social media + e-commerce
» Social commerce focuses on the user as a creator
» product compar...
Community, Commerce, Content
» Common interests create communities, communities create
content
» community content contrib...
SCOOBOX 4.2
Social
Commerce
out of the Box
» comprehensive set of distinct
social commerce functions
» extends the Consumer
Channel of...
Basic Functions
» Social Network APIs
» Visual Shopping
» Comment and rating
functions
Community
Functions
» Expanded User profile
» Messaging system
» News Stream
» Wall
» Gallery
» Forum
Board
Functions
» Back office customer
management
» Top lists
Member
reward system
» Bonus points for
submitting
contributions, product
recommendations etc.
Special
Features
» Mobile Shopping
» Product Designer
» Co-Shopping
» Blog
» Facebook Shop
Basic Functions
Overview Basic Functions
» Blacklist
» Approve/report content
» e-mail configurator
» Newsletter
» Comment and rating func...
Blacklist
» Administrator creates,
edits and imports
blacklists
Konfigurartion einer Blacklist

» Browse and filter userge...
Approve/
report content
» Entries can be reported by
users via a „report“ link

Standardeinstellungen für die Nutzerverwal...
e-mail
configurator
» Return address can be
individually customized
E-Mail Einstellungen
Newsletter
» User can subscribe to the
newsletter of the shop

Newsletter-Einstellungen – Übersichtsseite

» Comprehensive...
Comments
» Comments for products,
reviews, blog and forum
entries
» comments also can be
commented and quoted
Rating
function
Aktivieren der Bewertung

» Brief evaluation of
comments, blog and
forum entries
» Also reviews can be
rat...
Social
Network APIs
» Facebook API
» Twitter API
» Google+ API
Facebook API
» Integration of the shop
into Facebook via app
» Functions and features of
the shop can be fully
incorporate...
Facebook API
Anlegen einer Fanbox

» A Fanbox can be easily
integrated into the shop
» Login via Facebook
account (Single ...
Twitter API
» User can create tweets
from blog entries and
products
» A timeline can be
integrated into the
storefront via...
Google+ API
» Single Sign-on
» Users share products via
Google+ button with
their friends

Google+ API Set-up Anzeige
Visual
Shopping
» Appealing presentation
of related products in a
customer-specific
format
» Ajax-based graphic
interface
...
Community
Functions
Overview Community Functions
» Expanded user profile
» Messaging system
» News Stream, Wall, Gallery
» Forum/Product Forum...
Expanded user
profile
» Personal information
» Upload an image
» Connection to other
SCOOBOX functions
(messaging system,
...
Messaging
system
» Sending, receiving and
forwarding messages
» Exchange views about
products
Nachrichten im Nutzerprofil
...
News Stream
» Latest news from the
community
» Wall entries, product
reviews, information
posts
» Entries can be
commented...
Wall
» Leave messages on a user
profile
» Embed videos,
animations, pics, links

» Entries can be
commented
Gallery
» Upload photos/photo
albums via drag & drop
» Choose level of visibility
» Share and comment a
gallery
Forum/
Product Forum
» Share experiences,
upload pictures
» Administrator defines
categories and nominates
moderators in b...
Groups
» Space for interaction
» Different privacy settings
» Every registered user can
create a group

» Description of t...
Friends system
» Find and add registered
friends (intelligent
search)
» Invite friends via internal
messaging function or
...
Ignore users
» Option of ignoring
selected community
members

Navigation zur Liste der am häufigsten ignorierten Nutzer

»...
Board Functions
Overview Board Functions
» Authorization system
» Top lists
» Back office customer management
Authorization
system
Backoffice Channel wählen

v

» administrator stipulates
who is authorized to
manage and edit shop
el...
Back office
customer
management
Auflistung aller Nutzer

Nutzerprofil

» Administrator manages
all functions centrally in
...
Top lists
» For user activity (by
number of short
evaluations, comments
etc.)
» For products (by number
of short evaluatio...
Member Reward
System
Einstellungen für Punkte

Rewards
» Bonus points for
submitting contributions,
product
recommendations etc.
» managed in b...
Special Features
Overview Special Features
» Mobile Shopping
» Product Designer
» Co-Shopping
» Blog
» Facebook Shop
Mobile
Shopping
» Mobile presentation of
the online shop
» All elementary functions
of the online shop can be
realized by ...
Product
Designer
» Customers design
products individually
» Intuitive user interface

» Increasing customer
loyalty
» Impo...
Product
Designer
» Uses an image server and
an AJAX frontend instead
of Flash

» Resource-saving
representation and
perfor...
Co-Shopping
» Shopping together with
friends in an online shop
» Invitations via e-mail,
Facebook, Google+ etc.
» Viewed p...
Blog
» Close connection
between shop functions
and editorial content
» Purchase products via
blog
» Link to social network...
Blog
» Permission management
in back office

Blog Posts Bearbeiten

» Easy creation via
WYSIWYG-Editor

» Connection to se...
Facebook Shop
» Functions of the online
shop can be fully
incorporated
» Product search and
complete checkout
process
» Cu...
Cases
© Michael Tieck - Fotolia.com
gartenHELDEN
» community platform for gardening supply and
inspiration: gartenHELDEN.de
» Interaction of community, conten...
© Jochen Seelhammer/fotolia.com
Chamilia
» Complete redevelopment of
chamilia.com
» Configurator for jewellery »Design Your
Own« (Mass Customization Tool)...
© Jackin/fotolia.com
Vispronet
» Corporate Design and Screen Design
» conception, design and implementation
of the online shop vispronet.de
» I...
© dotSource GmbH
Baur
» Facebook shop-integration on the basis
of Intershop Enfinity and SCOOBOX®
» e-commerce multi-site-approach with
ada...
Contact
KONTAKT
dotSource GmbH
Goethestraße 1
07743 Jena/Germany

Christian Otto Grötsch
Managing Director

Christian Mali...
dotSource SCOOBOX 4.2 (english version)
dotSource SCOOBOX 4.2 (english version)
dotSource SCOOBOX 4.2 (english version)
dotSource SCOOBOX 4.2 (english version)
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dotSource SCOOBOX 4.2 (english version)

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SCOOBOX – short for »Social Commerce Out Of The Box« – is a comprehensive set of distinct social-commerce functions, offering online shopping customers unique opportunities for greater creativity and interactivity. With SCOOBOX 4.2, shop owners, mail-order companies and brand manufacturers can get to know their customers better, direct marketing strategies perfectly at their target groups and secure customer loyalty.

Veröffentlicht in: Technologie
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dotSource SCOOBOX 4.2 (english version)

  1. 1. E-Commerce from the first idea.
  2. 2. Social Commerce SCOOBOX 4.2 Cases
  3. 3. Social Commerce
  4. 4. Market growth European online retail sales will grow 11% a year from 2012-2017 (sales in billions) Source: Forrester Research
  5. 5. Use of social networks Source: Pew Research Center‘s Internet & American Life Project
  6. 6. Social commerce is more than social media + e-commerce » Social commerce focuses on the user as a creator » product comparison in not that important Incentives Voting, contest, game, creation Product choice Source: www.kassenzone.de Vendor choice
  7. 7. Community, Commerce, Content » Common interests create communities, communities create content » community content contributes to e-commerce success
  8. 8. SCOOBOX 4.2
  9. 9. Social Commerce out of the Box » comprehensive set of distinct social commerce functions » extends the Consumer Channel of Intershop 7 » Available for Intershop 7 (and older versions from Intershop Enfinity version 6.2)
  10. 10. Basic Functions » Social Network APIs » Visual Shopping » Comment and rating functions
  11. 11. Community Functions » Expanded User profile » Messaging system » News Stream » Wall » Gallery » Forum
  12. 12. Board Functions » Back office customer management » Top lists
  13. 13. Member reward system » Bonus points for submitting contributions, product recommendations etc.
  14. 14. Special Features » Mobile Shopping » Product Designer » Co-Shopping » Blog » Facebook Shop
  15. 15. Basic Functions
  16. 16. Overview Basic Functions » Blacklist » Approve/report content » e-mail configurator » Newsletter » Comment and rating functions » Social Network APIs (Facebook, Twitter, Google+) » Visual Shopping
  17. 17. Blacklist » Administrator creates, edits and imports blacklists Konfigurartion einer Blacklist » Browse and filter usergenerated content according to undesirable terms
  18. 18. Approve/ report content » Entries can be reported by users via a „report“ link Standardeinstellungen für die Nutzerverwaltung » Fine-tunable activation system for user-generated content
  19. 19. e-mail configurator » Return address can be individually customized E-Mail Einstellungen
  20. 20. Newsletter » User can subscribe to the newsletter of the shop Newsletter-Einstellungen – Übersichtsseite » Comprehensive settings for the administrator (time intervals and newsletter categories)
  21. 21. Comments » Comments for products, reviews, blog and forum entries » comments also can be commented and quoted
  22. 22. Rating function Aktivieren der Bewertung » Brief evaluation of comments, blog and forum entries » Also reviews can be rated Einstellung der Skalen-Bewertung
  23. 23. Social Network APIs » Facebook API » Twitter API » Google+ API
  24. 24. Facebook API » Integration of the shop into Facebook via app » Functions and features of the shop can be fully incorporated
  25. 25. Facebook API Anlegen einer Fanbox » A Fanbox can be easily integrated into the shop » Login via Facebook account (Single Sign-on) Shop-Ansicht der Fanbox » Users share products via Facebook button with friends
  26. 26. Twitter API » User can create tweets from blog entries and products » A timeline can be integrated into the storefront via twitter link Tweet-Anzeige über das Backend steuern » Tweets can be filtered (hash tags)
  27. 27. Google+ API » Single Sign-on » Users share products via Google+ button with their friends Google+ API Set-up Anzeige
  28. 28. Visual Shopping » Appealing presentation of related products in a customer-specific format » Ajax-based graphic interface » sensitive surface (image map)
  29. 29. Community Functions
  30. 30. Overview Community Functions » Expanded user profile » Messaging system » News Stream, Wall, Gallery » Forum/Product Forum » Groups » Friends system » Ignore users
  31. 31. Expanded user profile » Personal information » Upload an image » Connection to other SCOOBOX functions (messaging system, groups) » Customer management in back office
  32. 32. Messaging system » Sending, receiving and forwarding messages » Exchange views about products Nachrichten im Nutzerprofil » Stay in contact with other users
  33. 33. News Stream » Latest news from the community » Wall entries, product reviews, information posts » Entries can be commented and forwarded
  34. 34. Wall » Leave messages on a user profile » Embed videos, animations, pics, links » Entries can be commented
  35. 35. Gallery » Upload photos/photo albums via drag & drop » Choose level of visibility » Share and comment a gallery
  36. 36. Forum/ Product Forum » Share experiences, upload pictures » Administrator defines categories and nominates moderators in back office » Product forum: open a discussion close to a product
  37. 37. Groups » Space for interaction » Different privacy settings » Every registered user can create a group » Description of the group and its topics
  38. 38. Friends system » Find and add registered friends (intelligent search) » Invite friends via internal messaging function or email » Send messages
  39. 39. Ignore users » Option of ignoring selected community members Navigation zur Liste der am häufigsten ignorierten Nutzer » User will no longer receive messages from these members
  40. 40. Board Functions
  41. 41. Overview Board Functions » Authorization system » Top lists » Back office customer management
  42. 42. Authorization system Backoffice Channel wählen v » administrator stipulates who is authorized to manage and edit shop elements » Authorization hierarchy Channel Rollen
  43. 43. Back office customer management Auflistung aller Nutzer Nutzerprofil » Administrator manages all functions centrally in back office
  44. 44. Top lists » For user activity (by number of short evaluations, comments etc.) » For products (by number of short evaluations, comments etc.)
  45. 45. Member Reward System
  46. 46. Einstellungen für Punkte Rewards » Bonus points for submitting contributions, product recommendations etc. » managed in back office by the administrator Übersicht Nutzerränge
  47. 47. Special Features
  48. 48. Overview Special Features » Mobile Shopping » Product Designer » Co-Shopping » Blog » Facebook Shop
  49. 49. Mobile Shopping » Mobile presentation of the online shop » All elementary functions of the online shop can be realized by the HTML5based web app
  50. 50. Product Designer » Customers design products individually » Intuitive user interface » Increasing customer loyalty » Important incentives to buy
  51. 51. Product Designer » Uses an image server and an AJAX frontend instead of Flash » Resource-saving representation and performant loading of graphic files
  52. 52. Co-Shopping » Shopping together with friends in an online shop » Invitations via e-mail, Facebook, Google+ etc. » Viewed products appear in a chat window » Service-advisers reply immediately to questions
  53. 53. Blog » Close connection between shop functions and editorial content » Purchase products via blog » Link to social networks » Blog entries can be rated and commented
  54. 54. Blog » Permission management in back office Blog Posts Bearbeiten » Easy creation via WYSIWYG-Editor » Connection to search server Apache Solr Erweiterte Suche in Blogbeiträgen
  55. 55. Facebook Shop » Functions of the online shop can be fully incorporated » Product search and complete checkout process » Customers can share their favourite products
  56. 56. Cases
  57. 57. © Michael Tieck - Fotolia.com
  58. 58. gartenHELDEN » community platform for gardening supply and inspiration: gartenHELDEN.de » Interaction of community, content, commerce » Sharing, rating, commenting on user entries and pictures » News Stream: latest news, friends suggestions » Connection to Facebook, Twitter, Google+
  59. 59. © Jochen Seelhammer/fotolia.com
  60. 60. Chamilia » Complete redevelopment of chamilia.com » Configurator for jewellery »Design Your Own« (Mass Customization Tool) » SCOOBOX® Blog: offering valuable editorial content about fashion and styling
  61. 61. © Jackin/fotolia.com
  62. 62. Vispronet » Corporate Design and Screen Design » conception, design and implementation of the online shop vispronet.de » Integration of SCOOBOX® Product Designer helping customers to create products entirely according to their own ideas
  63. 63. © dotSource GmbH
  64. 64. Baur » Facebook shop-integration on the basis of Intershop Enfinity and SCOOBOX® » e-commerce multi-site-approach with adapted template set » hosting of Baur‘s Facebook Shop
  65. 65. Contact KONTAKT dotSource GmbH Goethestraße 1 07743 Jena/Germany Christian Otto Grötsch Managing Director Christian Malik Managing Director Tel. +49 3641 797 9000 9020 Fax +49 3641 797 9099 m.janze@dotSource.de info@dotSource.de www.dotSource.de www.handelskraft.de www.socialcommerce.de

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