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Are you a ‘Creative’?
No, but seriously...
Are you a ‘Creative’?
Don’t be shy. Raise your hands, now!
What’s the meaning of ‘Creative’?
Let’s have a look at the reference
Oxford Dictionary
  creative
     adjective - /kri:’eɪtɪv/
     relating to or involving the use of
     imagination or original ideas to create
     something.
Do you like it?
I don’t! It’s a categorization.
Sooo, who is a ‘Creative’?
An Industrial Design master?
A PhotoShop Jedi master?
An Illustrator ninja?
None of the above...
Here’s my definition
Someone who can use his brain
Someone who can find the balance
Someone who wants to have an impact
4


            2


                     3


     1                           5



Someone who can think there are no dots
Good news for you
Everybody IS a creative
Ok, cool. Wasn’t this Better Embedded?
Yeah, sure. But...
Don’t you think that being a creative
  will make your work better?
A few (good) examples
1
Doug Dietz
Principal Designer for GE Healthcare
He designs devices like this
Do you notice anything wrong?
My name is Experience, User Experience
This is now an official GE product line
  GE Adventure Series
Have a look:
 http://www.gehealthcare.com/promo/advseries/index.html
Multiple touchpoints!
2
My name is Experience, User Experience
My name is Experience, User Experience
Tony Fadell
  Nest
My name is Experience, User Experience
Again, multiple touchpoints!
3
My name is Experience, User Experience
My name is Experience, User Experience
4
My name is Experience, User Experience
So, what’s the problem here?
None, in the industrialized world
But, what about this...
My name is Experience, User Experience
They don’t have the money to buy it
And the support to service it.
So, what do you do?
Which industry has the most advanced
 service parts logistic department?
Car makers!
So, what happened?
An incubator made with auto parts!
Have a look:
 http://www.helloweare.com/NeoNurture
A few (bad) examples
1
My name is Experience, User Experience
2
My name is Experience, User Experience
3
My name is Experience, User Experience
4
My name is Experience, User Experience
5
My name is Experience, User Experience
What do good examples have in common?
User Centered Design
Do everybody use User Centered Design?
Nope
One famous example
We know better what users need
That’s an extreme
So, why don’t company use UCD?
Lot of reasons...
It’s expensive
The flinch
The ivory table syndrome
The mahogany table syndrome
My name is Experience, User Experience
What can you do?
Sell “tomorrow”, not “today”.
mostly to yourself.
and the most powerful tool...
just ask   WHY?
Everything is possible in User Experience
What if your 4 years old asked you to send
his preferred toy in space?
My name is Experience, User Experience
And yes... I am done!
But, remember...
My name is Experience, User Experience
Thanks!
Photo Credits


Slide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajda
Slide 10 - Categorization - http://www.flickr.com/photos/passetti
Slide 16 - Use your brain! - http://www.flickr.com/photos/joestump
Slide 17 - Balance - http://www.flickr.com/photos/jamesjordan
Slide 18 - Impact - http://www.flickr.com/photos/stewster
Slide 21 - Everybody is a creative - http://www.flickr.com/photos/schoschie
Slide 61 - Dirty Keyboard - http://www.flickr.com/photos/lisbokt
Slide 76 - Expensive - http://www.flickr.com/photos/stevendepolo
Slide 77 - The flinch - http://www.flickr.com/photos/xcaverx
Slide 78 - Ivory tower - http://www.flickr.com/photos/falchion
Slide 80 - Design is not my job - http://www.flickr.com/photos/andymangold

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My name is Experience, User Experience

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